esa univiversity

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ESA BUSINESS SCHOOL

EXECUTIVE MBA

ESABUSINESSSCHOOL

LEAD THE WAY


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QUICK FACTS

PROFILE • Professionals with a university degree• An average experience of 13 years• An average age of 37• Managerial experience required

LANGUAGEEnglish

TWO INTERNATIONAL DIPLOMASExecutive MBA from ESAExecutive MBA from ESCP Europe

PROGRAM STRUCTURE

DURATION18 months

• 9 core courses delivered in English, once per month, onThursdays, Fridays, and Saturdays.

• 8 elective courses to choose from a portfolio of 17 courses.• 5 mandatory one-week seminars with the option to enroll

in seminars organized by ESCP Europe and conductedabroad.

• An International Consulting Project.

APPLICATION DEADLINEContinuing admissions process. No closing date.


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ABOUT ESAESA is a Business School dedicated to the education of executives and managers in Lebanon and the Middle East andmanaged by the Paris Île-de-France Regional Chamber of Commerce and Industry (CCIR). ESA Business School is the rstin Lebanon to obtain the AMBA Accreditation, the highest international distinction.

Its mission is to form the elite of Lebanon and the region into the leaders of tomorrow. ESA has become a beacon ofacademic excellence within Lebanon, and a platform for interaction and meetings between Europe, the Middle East andLebanon.

Paying keen attention to businesses and their needs, ESA assists them in developing their visions, and helps them betterachieve their objectives by training and coaching their executives and managers.

Situated in the center of Beirut, and at the heart of the Middle East, ESA asserts its reach as an important internationalschool, combining the talents of high-level faculty who rank among the world’s most preeminent specialists.

THE STRENGTHS OF ESA

Custom-made programs and courses, to train executives and managers, in accordance with the needs of the internationalworkplace.

A faculty composed exclusively of professors drawn from the best business schools in Europe, particularly from ESCPEurope, HEC Paris, and other european universities such as Rotterdam School of Management (RSM).

Two international certifications, to validate each academic path: the ESA Degree and the Degree from its prestigiouspartner school or university.

Flexible schedules, allowing for both training and professional lives to be combined.

An influential international network, accessible by joining the ESA Alumni Association, which is linked to and a keyassociate of ESCP Alumni Association.

An advantageous place for business encounters, ESA organizes regular seminars and panel conferences with international

speakers.


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ESA is today one of the main players in highereducation in Lebanon. Born in 1996, thanks to favorable

international circumstances, a political desire stated atthe highest levels, and the men and women who wereable to convince, construct, and then support this newlycreated institution.

These different factors, essential to the success ofthe original idea, were regrouped under the bannerof innovation and change. This was the desire of itsfounders when establishing a prestigious BusinessSchool in Lebanon, and they had a clear mission: to trainthe Lebanese elite into the leaders of tomorrow.

Today, it is the ying faculty, and the students from thecountry or the region, who drive this hub for privilegedexchanges between Lebanon and France, and betweenEurope and the Middle East. From these exchangesis born a mutual enrichment that is unique. In an eraof globalization, our challenge is to educate citizens,accountable leaders, and actors of change. Withoutrelinquishing their culture, and while preserving theirvalues and convictions, these graduates of ESA developan original and ef cient leadership style, highly valuedby businesses.

Many among them today have assumed importantresponsibilities in their country, or elsewhere in theworld. Graduates now number over 3000, representingall the communities and regions of Lebanon, and arealways ready to take action for their School. Each intheir own way are an inspiration for Lebanon, France orwherever they may nd themselves, and as the years go

Stéphane AttaliGeneral Director

A MESSAGEFROMTHE GENERALDIRECTOR

by, none have forgotten their time spent on the campusof Rue Clemenceau.

This exceptional location is an integral part of, and awitness to, their success. Dotted around this green islespared from urban development, are buildings recallingcenturies gone by, evoking the history of Lebanon, such asthe old German Hospital, which became a French MilitaryHospital, before being transformed into a diplomaticFrench Chancellery. Henceforth dedicated to beingan innovative, forward-looking, academic institution,Clemenceau will always be devoted to public service.

Following its birth and maturity, a new phase ofdevelopment is now underway. The founders of ESA andits initial strategic partners have decided to endow theSchool with new means. Major works have begun oncampus to renovate the Villa Rose. As such a witness toLebanon’s prestigious past will tomorrow become one ofthe tools with which its future is built when it welcomesa large, regional nancial training center of excellence,supported by the Central Bank of Lebanon, to help formthe leaders of the region.

Born under the banner of innovation, it will be thanksto even more innovation that ESA will continue to grow,and better contribute in helping return Lebanon to itspreeminent role in the region.

To train the Lebanese

elite into the leadersof tomorrow

“

“


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THE ESA EXECUTIVE MBA IS

A UNIQUE EXPERIENCE.

OUR AIM IS TO ACCOMPANY STUDENTSIN THEIR SELF-DEVELOPMENT.

THE ACADEMIC PROGRAM IS CRAFTEDTO MEET OUR STUDENTS’ AMBITIONS.

IT’S NOT ONLY ABOUTACQUIRING KNOWLEDGE,

BUT IS A CHANCE TO GO DEEP INTO

THE CONCERNS OF A MANAGER.

IT’S TO GIVE EACH STUDENTTHE KNOW-HOW TO FACE

MANAGERIAL CHALLENGES.

THIS IS WHY DURING THE 18 MONTHSOF THE EMBA, STUDENTS ARE ASKED

NOT ONLY TO STUDY LEADERSHIP,BUT TO LIVE IT, PROVE IT,

ANDLEAD THE WAY.


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“When I decided to enroll in an EMBA program and started the search, I realized the meticulous task it demanded to weighevery relevant criterion in light of the variety of the international programs that became available during the last few yearsin the region. I soon became aware however, that besides the school’s good reputation, what makes the program a win-winfor the school and the student was mainly the human factor behind it featuring:

1- High-caliber international teachers who could link the real world business practices to the academic theories2- Students having diversi ed exposures who could exchange their important experiences during the program3- A university management team who is dynamic and ready to listen to the students and adapt the courses to their needs

The Seminar organized by ESA in Turkey covered the multifaceted perspectives of the Turkish economy, giving the studentsa holistic view of the current and future Turkish business outlook. The organization was according to top world classbusiness schools standards. The EMBA program at ESA/ESCP has ful lled all these aspirations. I highly recommend it andwould be gladly ready to share my experience with interested candidates.”

JAD AYOUB

BUSINESS DIRECTORME AND AFRICA -

BIOSCIENTIA GMBH /SONIC HEALTHCARE


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STUDENT PROFILE

AVERAGE AGE AVERAGE PROFESSIONAL EXPERIENCE

FIELD OF STUDIES

FIELD OF ACTIVITY

POSITION

GENDER RATIO

37YEARS

13YEARS

Top Management

Engineering / Science

IT & Telecom Education

Senior Management

Business

Engineering Banking & Finance

Middle Management

Law / Political Science

Pharma & Medical Industr ial

Medical / Health

Hospitality Services Oil & Gas

Male

Consulting / LiberalDoes not manage a team

Economics

FMCG Insurance

Art / Literature

AutomotiveRetail & Distribution

AdvertisingReal Estate

Female

50.82%

23%

2%

2% 2% 2% 2%

2% 10%2%4%

22.83%

6%

27.05%27.32%

29.51%9.02%

7.10%

8.42%

25%

10.60%

8%

1.63%5.70%

10%


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Dr Patrick Gougeon, Emeritus Professor, ESCP EuropeProfessor Dr. Patrick Gougeon holds a Doctorate in economics and is a member of the School’s finance department,now based in Paris where he moved recently after four years in London as Director of ESCP Europe London campus.In the course of his career with the School, he has occupied several positions in France and abroad. In Asia (1989-1993), he was the Director of the School of Management at the Asian Institute of Technology (AIT, Bangkok, Thailand);back in Paris, he was the Director of EMBA program (1993 - 2001). He has also contributed to the development ofvarious international programmes, such as the MEBF (Master in Economics of Banking and Finance), Hanoi & Ho ChiMinh (Vietnam), an ESCP Europe/Paris Dauphine joint programme, holding the position of academic co-director. More

recently, considering the importance of energy issues, he started to apply his expertise in this field with the launch ofnew executive programme in energy management (EMEM). Then, in June 2010, he was appointed as UK Director andcontributed to the development of the London campus with a particular effort placed on building a strong expertisein the field of energy management which eventually led to the launch of the Research Centre on Energy Management(RCEM) and a full-time Master in Energy Management (MEM).

“In a complex and uncertain world, understanding your close and broader business environment is a key to facethe many challenges ahead and, as managers, to anticipate and find your way for the future. Both for your personaldevelopment and for the benefit of your company or public institution, ESA, a unique business school in the Middle Eastregion, is proud to have successfully launched an Executive MBA providing participants with the opportunity to acquirethe necessary values and skills that make a difference in the business community. As the Scientific Director, involvedin the programme since it started 15 years ago, it is a great privilege to serve that goal.”

PATRICKGOUGEON

SCIENTIFIC DIRECTOROF ESA EXECUTIVE MBA

PROGRAM


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THE AMBA ACCREDITATION

ESA BUSINESS SCHOOL: FIRST IN LEBANON TO OBTAIN THE AMBA ACCREDITATION, THE HIGHESTINTERNATIONAL DISTINCTION FOR MBA AND EXECUTIVE MBA PROGRAMS.

The Association of MBAs (AMBA) is a London-based international organization, which accredits Masters of BusinessAdministration (MBA) and Doctorates in Business Administration (DBA). The AMBA accreditation is granted based on strictinternational standards and assigns a quality label to the best Business Schools and Universities. Over 100 quality criteriaare examined; accreditation is only awarded to the programs, which meet all these criteria.

Only 210 business schools and universities in 52 countries hold such accreditation, including ESCP Europe, HEC Paris,INSEAD and the Rotterdam School of Management (RSM). ESA Business School is the rst institution in Lebanon andthe second in the region to receive such a distinction. Lebanon can now take pride in being one of the countries offeringinternationally recognized MBA and EMBA programs.

This accreditation is a benchmark for ESA in its strategic goal to become the best Business School in the region, offeringever-innovative programs, re ecting the realities of the corporate world.


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THE FIRST INTERNATIONAL

EXECUTIVE MBA IN THE REGION

OBJECTIVES

• Allows managers and executives to better understand the different dynamics of today’s business world, by having fullcontrol of the best management tools and practices.

• Helps professionals learn how to manage uncertainty or how to anticipate it.• Trains managers in making good decisions by having full control of strategy, operational management, resources, and

by identifying future challenges.

INTERNATIONAL EXPOSURE

The International Executive MBA at ESA leads you to new horizons and offers you unique opportunities:

• Bene t from an education that meets your ambitions and be part of an in uential global network.• Customize your curriculum depending on your own agenda.• The courses are delivered by high-caliber European professionals belonging to the top business schools in Europe,

including ESCP Europe and HEC Paris.• Participants are from Lebanon and the entire region and are all managers and leaders with different backgrounds.

INNOVATIVE PROGRAM

The program is structured to t around your busy lifestyle and offers enough choice to empower you the specialized focusyou need for your career:• 9 core courses delivered in English, once per month, on Thursdays, Fridays, and Saturdays.• 8 elective courses to choose from a portfolio of 17 courses.• 5 mandatory one-week seminars with the option to enroll in seminars organized by ESCP Europe and conducted abroad.• An International Consulting Project.

TWO DIPLOMAS

Through ESA’s partnership with ESCP Europe, which is recognized for the excellence of its programs, you will bene t fromtop-notch training that culminates in the acquisition of two degrees:• Executive MBA from ESA• Executive MBA from ESCP Europe

ESA NETWORK

By becoming a member of ESA Alumni Association and ESCP Europe Alumni Association, you will have access to a veryimportant and high pro le professional network. As part of the ESA network, you will enjoy many bene ts, including: amonthly employment newsletter, annual employment forum, news bulletins on the School’s life, preferential prices fortraining courses hosted by top international experts, and much more.

ONLINE LEARNING

ESA provides an e-learning portal for all Executive MBA participants, created with the support of Crossknowledge, one ofthe world’s leading distance learning providers. This tool gives our participants access to a number of online self-trainingmodules in all elds of management.


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“I am proud to be enrolled in the EMBA program at ESA. Ifound it very beneficial that the program focuses on building

and refining the leadership skills of the participants andbroadening their strategic vision and understanding of the

current business environment through challenging yetpractical case studies. In many instances, I was able to applywhat I learned at work. I was impressed with the caliber of

the professors. They all had hands-on experience in the fieldsthey taught. I also found that the diversified and high caliberof the classmates renders the learning experience pleasantwith much potential of success for career oriented as wellas for entrepreneurial spirits. The international seminar

organized and held by ESA in Istanbul allowed me not only

to have a better understanding of the Turkish economy, thebusiness opportunities and the challenges in Turkey, but it

also allowed me to build a network with key businessmen andentrepreneurs in this fast growing economy.”

MOHAMEDGHALAYINI

CPA (MEMBER OFTHE AICPA) - CFO,ARISS LUMIERE

GROUP SAL


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PROGRAMSCHEDULE

18 MONTHS OF LEADERSHIP PRACTICE THAT GIVE YOU THE OPPORTUNITY TO FACE REAL-WORLDCHALLENGES

PROGRAM LENGTH18 months

CORE COURSESThursdays, Fridays, and SaturdaysOnce per month9:00 am - 6:00 pm

MANDATORY SEMINARSMandatory seminars are held Monday to Friday according to customized schedules that are based on each seminar’sparticular requirements.

ELECTIVE COURSESElectives are 18-hour or 24-hour courses designed to complement core courses, organized on Thursdays, Fridays, andSaturdays, once per month.

Each EMBA candidate chooses 8 electives from a vast portfolio of 17 courses.As a result of this choice, you will be able to personalize your curriculum and focus on either a speci c management skillor a variety of skills to reinforce and enhance your knowledge in different management areas. The wide range of subjectsand the program exibility empowers you with the opportunity to align your learning with your daily professional life andcareer objectives.

The rich elective portfolio is classi ed into three major categories:

• Leadership and Management• Finance and Control•

Marketing and Strategy

TEACHING METHODOLOGYOur teaching methodology is based on:• Concept sharing• Case study• Teamwork

This means you learn about the different areas of business through the analysis of concepts, real case studies, role plays,and keynotes of professionals.


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“Being a strong believer in the continuous educationprogram, I’ve been lucky enough to select the EMBA programat ESA. I wanted to get a degree from an elite business school

with an international top ranking, so I had multiple choicesand several options among which I found ESA as the most

convenient. Today I’m happy with my choice. The program isvery well designed to suit my needs to progress further in

the top management level. The professors are so inspiringand the students’ interaction gives different perspectives

to the traditional business scene. This positive, outstandinglearning experience brings out the greatness in ourselves.

It is so rewarding that I forgot the difficulties of jugglingbetween the several commitments I have in my life. Fromthe several international seminars I attended during my

professional experience, I place ESA Istanbul seminar amongthe major ones. This seminar was a success on all levels: the

organization, the program, the speakers and the venue asdestination and hospitality. It provided a unique experience

as it joined the useful with the pleasant.”

CAROLHAYEK

GENERAL MANAGER,OPTIMEDIA


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LIST OFELECTIVE COURSES

LEADERSHIP AND MANAGEMENT

Leadership & Management of ComplexityHR for Executives

Negotiation: Strategies and TacticsA Managerial & Organizational Approach to Project ManagementScenario PlanningCommunication with Impact

FINANCE AND CONTROL

Financial Instruments and MarketsMergers & AcquisitionsFinancial AnalysisProject FinanceStrategic Management in an Islamic Finance Setting

MARKETING AND STRATEGY

Strategic Pricing and Managing Consumer LoyaltyMarket Strategy and Marketing Planning ControlOperations & Supply Chain ManagementCustomer Relationship ManagementBrand ManagementDigital Marketing

PREREQUISITES• Managerial economics • Marketing • Corporate strategy • Operations management • International business law

PREREQUISITES• Financial accounting • Corporate nance • Management control

PREREQUISITES• Organizational behaviour


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THE SEMINARS IN DETAIL

ESA BEIRUT

INTRODUCTION SEMINAR

- Reinforcing participants understanding of their global environment,- Internalizing the real scope of their managerial activities and priorities,- Developing their abilities to set up a most effective executive role regarding leadership, change and foresight issues,- Creating a future-oriented mindset regarding the EMBA curriculum,- Promoting a “management by opportunities” dynamics, considered as the most adapted too for uncertain

times,- Creating the framework of the EMBA learning experience.

ESA BEIRUT BRUSSELS(Additional fees charged to thestudent)

ETHICS, CORPORATE SOCIALRESPONSIBILITY AND SUSTAINABLEDEVELOPMENT (PART 1)

The concepts of ethics, sustainable developmentand CSR (Corporate Social Responsibility) aretaking more and more importance in business allround the world. Whereas it is now well establishedin the developed world, it is gradually enteringcorporate circles in emerging economies. Theobjectives for the participants will be to understandthe main theoretical and practical issues, globallyand locally, to be acquainted with the best practicesin this eld and to analyze the current trendsand appraising the future prospects for ethics /sustainability / CSR in the region.

PROBLEM SOLVING AND DECISIONMAKING (PART 2)

The PSDM seminar aims to teach how to take

decisions in a structured way, how to work in teamef ciently, how to conduct business problemsanalysis giving priority, and how to communicatethe decisions taken in an impactful way.

EUROPEAN BUSINESS ENVIRONMENT

This seminar takes place in Brussels andhighlights the structure and functioning ofEuropean institutions and their in uence onthe business environment, macro-economicalchallenges, competition regulations, lobbyingtechniques and practices, EU relations with

other regional markets.

ISTANBUL SEMINAR

KEY FACTORS OF SUCCESS IN AN EMERGING COUNTRY

This seminar takes place in Istanbul and highlights the key factors of success in an emerging country.The main objectives are to understand the particularity of the business development in a fast growingeconomy.Company visits and conferences held by businessmen, along with courses organized will take place during5 days.

S E M I N A R 1

S E M I N A R 2

S E M I N A R 3


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ESA BEIRUT NEW YORK(Additional fees charged to the student)

INNOVATION AND ENTREPRENEURSHIP

Innovation and Entrepreneurship seminar is anintegrative course. It combines principles, theoriesand case studies (developed by the module leader)in creativity and business innovation, originalmarketing and commercialization strategies,successful organization behavior and managementprinciples.It applies to the evaluation and design of new

original ideas and business models in a challenginglocal context.We will be concerned with content andprocess questions as well as with formulationand implementation issues that relate toconceptualizing, developing and managingsuccessful new businesses, from labs to market.

INNOVATION MANAGEMENTSEMINAR

The exibility of the North-Americanbusiness culture which fosters innovationis highlighted during this seminar whichenables Executive MBA participants tounderstand the shift from a production to aknowledge-based economy and the resultingrole of innovation and to identify the bestpractices of innovation management and toexchange the features of the North Americanbusiness culture that fosters innovation.

ESA BEIRUT

CLOSING SEMINAR

The EMBA provided the participants with the opportunity to acquire essential knowledge in the eld ofmanagement; it is now time to sum up.

INDIA, CHINA OR BRAZIL(Additional fees charged to the student)

REGIONAL LEADERSHIP SEMINAR - EMERGING COUNTRIES

In the current context of globalization, an ability to lead projects and take advantage of businessopportunities in developing and emerging countries is highly valued by companies. Participants have thechoice of travelling either to Asia (India or China) or Latin America (Brazil). The main focus of this seminaris to review major issues that rms and their managers have to deal with when developing projects,venturing or doing business in these regions.

S E M I N A R 4

S E M I N A R 5

A D D I T I O N A L O P T I O N A L S

E M I N A R


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CORE COURSES

FINANCIAL ACCOUNTINGThis course is designed to provide students with a basic knowledge of nancial accounting theory and practice as well asto develop the analytical and accounting skills necessary for any careers in management. Students will be familiarizedwith annual reports and nancial statements prepared under US Generally Accepted Accounting Principles (US GAAP)and International standards (IFRS).• To introduce and evaluate the theory and application of accounting principles and standards developed by the US and

International Accounting Standards Boards• To focus attention on the use of accounting information as a basis for decisions by external users, especially investors

and creditors as well by internal users

• To help develop the students’ ability to solve nancial problems based on quantitative accounting data

At the end of the course, students will be able to:• Understand the accounting cycle and record common economic transactions• Prepare major nancial statements commonly round in a corporation’s annual reports• Understand the major information presented in nancial statements• Use the nancial statements to set up an analysis of the corporations

ORGANIZATIONAL BEHAVIOR

The following board themes will be addressed during the sessions:• Introduction to organizational behavior• Personality and individual behavior• Motivation: from basic concepts to applications• Groups: understanding and developing work teams / Communicating in teams• Organizational dynamics: from structure to culture• Leadership and leadership development

After attending this Organizational Behavior course, EMBA participants would be able to:• Perceive most of the social, cultural and psychological dynamics existing and developing within organizations• Understand the various dimensions of their managerial roles within organizations, in order to develop their added

value in the work and team processes• Analyze work situations using a large span of skills, methodologies, grids and tools, in order to enhance their

managerial effectiveness and ef ciency• Improve their ability to act as permanent change agents and identify clearly their own ways of managerial and

leadership development

CORPORATE FINANCE• The role of the nancial manager• Present value and opportunity cost of capital• Valuation of simple nancial securities

• Stocks and bonds, capital budgeting decisions, cash ow estimation and sources of value creation• Introduction to risk return and opportunity cost of capital• Introduction to long term nancing decision and capital structure• Financial planning


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The overall objective is to provide the participants with the necessary skills to be part of the nancial decision makingprocess within their institution. As a starting point the focus is placed on the “time value of money” which is an essentialconcept to understand the rationale for investment and nancing decisions which are then considered.

MANAGERIAL ECONOMICSEnhance the understanding of market mechanisms and regulation so that participants are better prepared to facecompetition, to imagine the most appropriate pricing strategy and to comply with regulation.This course consists in a presentation of economic models and related concepts and tools that managers need to masterto analyze, understand and predict trends affecting the corporate environment. More precisely, here the focus is placedon the analysis of rational decision making of both consumers and suppliers to understand how markets work. The majortypes of market structures are presented, with a distinction between a normative approach (markets as they should beideally: perfect competition) and a positive approach (markets as they actually are: imperfect competition), to analyze howcompanies adapt their pricing strategy depending on the kind of competitive environment they operate in.

MARKETINGMore than any other business function, marketing deals with customers. Philip Kotler, a renowned marketing specialist,once wrote: “Marketing is not the art of nding clever ways to dispose of what you make. Marketing is the art of creatinggenuine customer value. It is the art of helping your customer become better off. The marketer’s watchwords are quality,service and value.”This class exposes participants to the fundamental concepts, mechanisms, and terminologies of marketing, and providesthem with an understanding of how they are applied to both businesses and non-pro t organizations.

• to provide participants with an understanding of the key principles of marketing• to develop the framework of how companies plan, implement, and control marketing strategies and actions

• to study the relevant marketing tools and elements of the marketing-mix• to explain marketing’s relationship to other departments within the rm and to the market environment

CORPORATE STRATEGYThe Corporate Strategy course examines how organizations achieve, sustain, and renew competitive advantage, andexplores what managers have to do in order to increase the likelihood of success. In essence, strategy involves theallocation of critical resources in a competitive environment over relatively long periods of time in the pursuit of speci cgoals and objectives. Today’s strategies are in uenced by multiple factors such as the resources available to management,the industry and the competitive conditions, and of course the rm’s internal structure, systems, and culture.The purpose of this course is to prepare the participants for the strategic problems they will face once they becomemanagers, consultants or executives. With a teaching method based on the use of speci c cases, tools and concepts,participants will acquire the necessary skills to make a strategic evaluation of a company, based on the industrycompetitive dynamics as well as the resources and capabilities of the rm. In this context the main goals of the courseare to:• Develop students’ capabilities to design strategic choices for the corporation and understand how to develop a

competitive advantage• Help develop critical thinking and decision making for strategic management, at both individual and collective levels• Help students make connections between theory and practice through real life cases

MANAGEMENT CONTROL• Introduction to Cost Accounting• How to build relevant cost accounting information: Full Cost Methods


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• How to build relevant cost accounting information: Partial Cost Methods• Plans and Budgets• Measuring Results

At the end of this course, students will be able to:• Use the different methods of cost calculation and pro t analysis (by product, customer segment, geographic area, etc.)• Choose the method most adapted to make the required decision• Understand the purposes and the key issues of budgeting and reporting• Implement a structured approach to de ne a company’s Key Performance Indicators

OPERATIONS MANAGEMENTThis course aims to present Operations Management as one of the key elements for creating competitive advantage. Thecourse will allow students to understand, analyze and manage manufacturing and service processes in order to increasethe company’s global performance. Starting from traditional methodology and techniques, the course will cover mostrelevant Operation Management topics including most recent concept of supply chain.

Through business cases, in-class simulation and examples from corporate life, students will apply directly theoreticalconcepts and models, and will have a chance to appreciate the interdisciplinary nature of Operations Management.The objective of this course is to allow students to:• Develop competences on several business process types typical of Operations Management• Become familiar with models and methodologies used in Operations Management• Develop decision making, process analysis and problem solving skills through business cases techniques

INTERNATIONAL BUSINESS LAWImagine a Taiwanese company that signs in New York a contract with a German company for a long-term project to be

performed in Lebanon. This kind of transaction is banal, but it raises a number of legal questions:• Is there some kind of international law that speci cally applies to this kind of transaction and if yes, is it mandatory?• Assuming the project entails the creation of a legal entity, where should it be incorporated and why?• In case of dispute among the parties, where, how and by whom will it be settled?• In case of damage caused to third parties in Lebanon, can the Lebanese plaintiffs decide to seek a compensation before

a non-Lebanese court – e.g. in New York?The emphasis will be put on key transnational corporate issues. The approach will be primarily a practical one, based onreal cases.

ELECTIVE COURSES

LEADERSHIP AND MANAGEMENT

LEADERSHIP & MANAGEMENT OF COMPLEXITYThis workshop dedicated to leadership presents theoretical approaches and practical applications of the leader’s role inall its dimensions (strategic and managerial).Through the de nition of the organization, we will make the difference between leadership and management and wewill focus our analysis on the leader’s sustainable action as team conductor, as manager of complexity and as creator ofmeaning and vision.


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HUMAN RESOURCES FOR EXECUTIVESThis course is concerned with ways at looking at strategic Human Resource Management, in the international context.• To differentiate HRM from personnel management• To identify the links between culture, business strategy and HRM• To have an overview on how HRM can contribute to the business and value creation• To clarify the different roles and responsibilities in HRM between executives, HRM Specialists and line managers• To have an overview of tools and attitudes to ease people management (HR planning, recruitment and selection,

performance appraisal, training, mobility , compensation and bene ts, talent management, career plan)

NEGOTIATION: STRATEGIES AND TACTICSNegotiation is an essential skill for reaching professional and personal goals. In spite of the common belief thatnegotiators are born, not created, it is well worth taking time to structure your ideas on, and approach to, this essentialactivity. This short course has been custom-built for MBA students who wish to boost their negotiation skills. Whileseeking to promote a more thoughtful approach to negotiation, it is practical, down-to-earth and interactive, combining

discussions of theoretical frameworks that can help better understand negotiation situations with advice about strategiesand tactics.The course will balance structured tutor input and active learning, using negotiation exercises to create a sequence oflearning experiences, and videos to provide personal feedback.

A MANAGERIAL & ORGANIZATIONAL APPROACH TO PROJECT MANAGEMENTProject management is becoming an essential component of the working place. No longer reserved to specialized areas,it is now a widespread form of organizing work. Almost any professional can expect during one’s career to be involved inprojects either as project manager, contributor, expert, sponsor or consultant. This course aims at giving students an

overview of the speci c organizational forms, tools and behavioral skills required in project management.

SCENARIO PLANNINGIn this intensive three-day course, participants enhance their understand of strategic thinking and their own corecapabilities and role in a company under a new perspective. Through the experience of building a set of scenarios,participants learn to appreciate the speci c dynamics that are reshaping their wider context and, as a consequence,better appreciate options for success. By exploring the inter-linkages and consequences of speci c drivers of change,participants construct plausible implications for today’s actions and decisions. They learn to use scenarios so that toequip themselves and their teams for the future: testing speci c decisions, assessing the strategic robustness of theirdepartment and organization’s plans, identifying opportunities for strategic innovation and forging a new common sense.

COMMUNICATION WITH IMPACT• Know how to prepare and structure powerful and convincing oral presentations• Learn and practice techniques enabling them to deal with their anxiety and feel con dent when presenting their

message• Know how to create and maintain a strong relationship with their audience, including during question-and-answer

sessions• Practice several techniques helping them to speak with strong voice impact• Know how to use body-language in order to enhance their conviction

• Know how to communicate ef ciently with their staff and co-workers


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FINANCE AND CONTROL

FINANCIAL INSTRUMENTS AND MARKETSThis course covers the fundamentals of the nancial markets, their scale and breadth, and the dynamic nature of eachmarket’s characteristics. Discussions of the foreign currency and money markets, the bond markets, the equitiesmarkets, and the commodities markets will be detailed. With these fundamentals at hand, following will be an overview ofthe derivatives’ markets, covering in brief details, options, forwards, futures, and swaps.

MERGERS & ACQUISITIONSMergers and acquisitions decisions are critical to the success of corporations and their managers. In this course, wewill focus on the economic motivations for M&A activity, as well as valuation, transaction structuring, nancing, andtactics. We consider the central role of corporate managers, investment bankers and other advisors, private investors and

investment funds, public nancial markets, and regulators. We discuss how some M&A activity is a symptom of agencyproblems, while other restructurings can help to realign the goals of managers and shareholders. The course is balancedbetween lectures, cases, and participant presentations.

FINANCIAL ANALYSISThis course provides a framework for analyzing nancial statements for different analytical purposes. It presents a varietyof targeted tools and techniques for analysis and interpretation of nancial statements. It helps students to learn to thinkcritically when analyzing nancial data and to make different decisions based on user-group objectives (equity, credit andmanagement analysts).

The 2008 crisis has revealed new forms of nancial risk and recalled the need for decision makers to carry out a rigorousapproach of nancial analysis; it is the duty of all investors and managers to analyze the products they are investing in. Italso pointed out the need to include extra-accounting information when analyzing company’s nancial health.

PROJECT FINANCEProject nance is a means of raising funds for large scale projects. It refers to complex contractual schemes and the useof speci c nancial arrangements, involving various stakeholders, public and private, from different countries, wherelenders provide most of the funds required with no or limited recourse, counting primarily on the project’s potential cash

ows to repay the debt.Because of important needs in infrastructure development, in areas such as energy supply and transport, or to fund largeindustrial projects, project nance has considerably gained attention.The goal is to prepare students to be team leaders, or at least play a signi cant role, in large project development and

nancing.

STRATEGIC MANAGEMENT IN AN ISLAMIC FINANCE SETTINGUses Islamic nance and the Porter’s 5 forces matrix to discuss how cognitive frameworks impact the formation ofstrategies. At the end of this module, students should be able to describe the different component of the eld of Islamic

nance, to discuss the different possible orientation of the eld, to analyze the strategic dynamic of their own rm basedon their assessment of the dominant logic used in their eld and to de ne a new strategy based on alternative cognitive

frame.


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MARKETING AND STRATEGY

STRATEGIC PRICING AND MANAGING CONSUMER LOYALTYThis course is designed to convince participants that pricing is a very important strategic decision and that they candesign innovative pricing strategies. The intended learning outcomes are the following:• Participants should acquire a better knowledge of cost based pricing implicit hypotheses and understand the limits of

cost based pricing• Participants should acquire a better understanding of value and competitive pricing• Participants should be able to design and develop creative pricing strategies using in particular multimodal pricing and

price discrimination

MARKET STRATEGY AND MARKETING PLANNING CONTROLIn recent years the interest in market strategy and in the associated concerns on marketing planning and control hassoared due to the growing recognition of the key role played by these issues in value creation and in the rms development.The objectives of the course are:• To provide students with an understanding of the process to de ne an ef cient setting of a market strategy• To develop the students capacities to elaborate a marketing plan• To introduce participants to the framework to elaborate and implement a marketing control system

OPERATIONS AND SUPPLY CHAIN MANAGEMENT

The module presents the basic components of operations and the links to form the supply chain system. We examine thevarious ows within the system and their impact on the operations management. We present the strategic role of thesupply chain and the key drivers of its performance:• Operations concepts• SCM concepts• Planning and performance measures issues• A framework to achieve strategic t and scope• Supply chain drivers and obstacles• Planning processes and coordination tools

CUSTOMER RELATIONSHIP MANAGEMENTFor many companies today, the competitive differentiator is no longer the product or service offering; rather ROI is basedon retention of valuable customers and the capability to up-sell and cross-sell products. As consumer relations and salescycles lengthen, cost of acquisition and of sales increase, it becomes more necessary to understand how information oncustomers can be managed and thus what CRM can bring to business.This course provides participants with insights on what CRM and its conceptual foundations are. It deals with the processof identifying and building loyal customer relationships and measuring and managing customer satisfaction. Furthertopics are how CRM integrates corporate strategy, organizational structure, front end processes, analytical tools inCRM, the meaning in data base marketing and CRM on the Internet. Ethical issues in CRM will regularly be subject ofclass discussions. Evolution of CRM is toward customer experience. The outburst of social media is having an effect onmarketing strategies and also on CRM, now social CRM is representing an important element that cannot be skipped in

marketing.


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INTERNATIONALCONSULTING PROJECT

The International Consulting Project (ICP) is an integral part of the pedagogical dynamic of the program. The ICP isdesigned to provide participants with a collaborative, multi-disciplinary and often intercultural work experience on a real-life strategic challenge and to put into practice the concepts and theory acquired during the EMBA.

In groups, participants are expected to perform an in-depth analysis of a situation or an issue faced by a company and tomake recommendations for actions that can realistically be implemented by the rm. This 8 to 12-month team project willallow every participant to use and to consolidate his/her understanding of the concepts and tools presented during theprogram:

• either in a business context with which he/she is not familiar• or in collaboration with his/her employer.

The ICP results in a series of recommendations that the company can implement to meet the strategic challenge at hand.The sponsor company receives a comprehensive written report and the conclusions of the project are presented to anacademic jury.


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THE CAMPUS

THE CAMPUS HISTORY

As of 1860, German missions were established in theLevant region. One of the important achievements ofthese German Protestant missions was that of the SaintJean de Beyrouth Hospital, managed by the Order of St.John of Kaiserswerth.

At the end of the First World War, France saw itselfafforded a mandate over the part of the Ottoman Empirethat today regroups Lebanon and Syria. Thus, France“inherited” the Saint Jean Hospital, under the auspicesof “damages of war.” It was then converted into a FrenchMilitary Hospital.

This hospital today is the main building of ESA.

When the French military troops left Lebanon, upon theadvent of Independence in 1943, the location changedde nitively, to house the French Chancellery and theentirety of its services until 1983, at which point theFrench diplomatic services were moved to Mar Takla, asuburb of Beirut.

In 1995, the Lebanese and French governments decidedto establish an important training and education center,aimed at executives in Lebanon and the region, and theClemenceau site was chosen to house ESA.


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THE ESA CAMPUS TODAY

A 35,000 square meter campus; a wooded park unique tothe heart of Beirut.

Six buildings equipped to welcome students and

executives undergoing training, in the best possibleconditions for re ection, research and networking.

(A) The main building housing the administration of ces,work spaces and the lecture halls. The Fattal auditoriumis located on the ground oor, with a capacity of one-hundred and fty people, and often hosts events such asconferences or round-table discussions.

(B) The International Center for ManagementDocumentation (CEDIM) is located in the building to thenorth of the campus, when entering via the main gate.The CEDIM can welcome up to sixty- ve readers over anarea of 240 square meters.The gym is located on the ground oor of the samebuilding.

(C) The IMEF, the Monetary and Financial Institute,

is a training center which affords both students, andLebanese and regional operatives, the possibility ofacquiring high-level nancial knowledge. This centerincludes a fully-equipped trading room to train nanceand banking students on the operations of the stockmarket. This trading room was established under theframework of the ESA-Thomson Reuters partnership.

(D) The Villa du Pasteur is reserved purely for guests,speakers, and professors invited by ESA.

(E) The Villa Rose welcomes the Institute created inpartnership with the Central Bank of Lebanon, and theCentre for Strategy and Leadership.

(F) The Consulat is currently undergoing restoration.


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STUDYINGIN BEIRUT

Beirut is the capital of Lebanon. Located on a peninsulaat the midpoint of Lebanon’s coastline with theMediterranean Sea, it serves as the country’s largest andmain airport and seaport.

The city is at the forefront of the region’s cultural life andis famous for its cultural activities and nightlife. Afterthe destruction of the Lebanese civil war, Beirut went

through a major reconstruction project which is stillongoing. And yet it’s interesting to pinpoint that Beirutwas one of the top places to visit in 2009 (among the“44 top places” recommended by The New York Times).It was also listed as one of the ten liveliest cities in theworld by Lonely Planet that same year.

The cosmopolitan atmosphere of today’s Beirut, thegastronomic acclaim of the local food, and an educatedpopulation come together to make a country that mergestradition with a progressive culture.

A POWERFUL BANKING SECTOR

The banking sector in Lebanon is one of the mostpro table, highly liquid, and well-capitalized in the region.The structure and quality of capital at Lebanese banks isgenerally in line with international regulatory standardson bank capital adequacy and liquidity, especiallyBasel III standards. The Lebanese banking system isendowed with several characteristics that attract foreigncapital and earnings while ensuring their full protection.

A GATEWAY TO GCC COUNTRIES

Heading to GCC countries from Lebanon is easy anda large percentage of the Lebanese diaspora live inthese countries. In terms of networking and businessopportunities, Beirut is an attractive hub for businessrelationships.


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