ESADE INTERNATIONAL

SUMMER PROGRAM

Academic year 2013/2014

SUMMER SESSIONS: ESADE INTERNATIONAL SUMMER PROGRAM

• ESADE International Summer Program will be held in Barcelona in two sessions:– June 2nd – June 27th 2014– June 30th – July 25th 2014

• The program is addressed to undergraduate students and recent graduates of any nationality.

• Application deadline: March 31st 2014• Language of delivery: English or Spanish (different editions)• Participants will receive an ESADE’s certificate and a transcript upon completion of

the program.• The curriculum, sessions and/or some activities of the program can be customized

to some extent for larger groups.

OBJECTIVES OF THE SUMMER SESSIONS:

• Expand their international experience and develop a more global mindset.

• Complement university studies with courses on contemporary subjects in a top Business

School.

• Discover the cultural richness and cosmopolitan atmosphere of Barcelona

• Improve their competences in Spanish or communication.

• Be in touch with entrepreneurs and social leaders from Europe and Latin America.

• Visit successful international companies and get an insider’s perspective

• Experience ESADE and be part of its learning community.

The aim of the program is to give the participants the opportunity to:

PROGRAM OVERVIEW

CURRICULUM

Options:

1. Open enrolment program in summer

(4 weeks) (10 ECTS or 6 credits US)

► Choice of one Core Track and one Elective Track of

the 4-week-program

Note: It is also possible to assist only part of the

program (2 weeks) or to do both sessions

(8 weeks)

2. Customized group programs (flexible calendar,

length and curriculum)

ACTIVITIES

• Visits to companies and social

organizations

• Excursions to Barcelona and

surroundings

• A shuttle bus service is included in all the

visits

ACCOMMODATION AND SERVICES

• ESADE’S associated residence (optional).

• Meal plan: half board or full board (optional)

• Program manager and 24/7 support (included)

PROGRAM CURRICULUM OPTIONS

A. International Business (5 ECTS)

1. International Marketing

2. International Finance

B. Entrepreneurship & Innovation (5 ECTS)

1. From the Idea to a Business Plan

2. Global Entrepreneurship

Integrated Workshop: Cross-cultural Studies:

- Doing Business in Europe

- Doing Business in Spain and Latin America

C. Geopolitics (5 ECTS):

1. International Relations and Global Governance

2. History of Europe: Understanding the EU

D. Spanish Language & Culture (5 ECTS):

1. Spanish Language Module: diff. levels.

2. Spain: History, Art and Culture

E. Communication Skills (5 ECTS):

1. Effective Presentations

2. Successful Negotiations

Core Tracks: Choice of option A or B:

(3 credits US) Elective Tracks: Choice of option C, D, or E:

(3 credits US)

FACTS ABOUT ESADE

• ESADE is an independent nonprofit university institution, founded in 1958 in Barcelona when a group

of entrepreneurs and Jesuit Society members joined forces. Since 1995, it has formed part of the

Ramon Llull University.

• ESADE is organized in two educational centers: ESADE Business School and ESADE Law Schools.

• ESADE Business School was among the first business schools to be awarded the three most

prestigious accreditations: AACSB International, EQUIS and AMBA.

• ESADE has 38,000 alumni who hold positions of responsibility across the world (in over one hundred

countries) in practically all sectors and industries. What's more, ESADE Alumni is the largest

voluntary alumni network in Spain, and the second on a European level.

• Likewise, ESADE features in the top ten of all international rankings on relations with the corporate

world, from the viewpoint of both companies training their executives at ESADE Executive Education

and firms recruiting our graduates.

• ESADE’s programs have been rated among the best in Europe: its Master in Management (MIM)

took 6th place in Europe, its Master in Finance took 5th place on its debut in the FT Ranking, its MBA

took 12th place and its Global Executive MBA (GEMBA) took 9th place.

ESADE CAMPUS AND INTERNATIONAL PRESENCE

• BARCELONA – PEDRALBES CAMPUS

• BARCELONA – SANT CUGAT CAMPUS

• MADRID CAMPUS

• BUENOS AIRES CAMPUS

ESADE BARCELONA- SANT CUGAT CAMPUS

• ESADE, aware of the eventual need for larger and

improved premises, opened the 19,800m² Sant Cugat

Campus in 2009. What's more, the campus also houses

the latest ESADE initiative, the ESADECREAPOLIS

creativity park. A third generation of parks, the natural

evolution of the technology parks of the 1970s and the

science parks of the 1990s.

• The new site, pioneer in Spain, has been designed and

constructed according to criteria of the European Higher

Education Area, better known as the Bologna Plan, and

is already being enjoyed by over 1,500 students.

• The campus has a library and a management resource

centre, student residence, and cafeteria and refectory

services.

BARCELONA

A CITY OF LEARNING 2 TOP RANKING

BUSINESS

SCHOOLS

6 UNIVERSITIES

MORE THAN

100,000

STUDENTS

MORE THAN

12,000

INTERNATIONAL

STUDENTS

A CITY OF CULTURE

A CITY OF ARCHITECTURE

A CITY FOR THE OUTDOORS

4,5 KMS BEACH

120 KMS CYCLE

LANES

12 PARKS

20 MUSEUMS

50 ART

GALLERIES

21 THEATRES

ROMAN

MEDIEVAL

MODERNIST

According to the 2011 Cushman & Wakefield Study on

European Cities

FIRST

EUROPEAN CITY

FOR QUALITY OF

LIFE

SECOND

EUROPEAN CITY

THAT BEST

PROMOTES

ITSELF

THIRD

BEST EUROPEAN

CITY FOR

BUSINESS

COMPANY VISITS (examples)

Cavas Codorniu. Guided tour of the installations of one

of the oldest companies in the world, created in 1551.

Deutsche Bank. Visit to the marketing department.

DESIGUAL. Guided tour and marketing presentation of

the retail company.

Barcelona Stock Exchange. Guided tour of the

Barcelona Stock Exchange.

CULTURAL / SOCIAL VISITS

Montserrat Tour. Spectacular mountain with views,

ancient monastery, holy shrine.

Barcelona Tour. Picasso Museum and Gothic

Quarter walking tour.

Sant Cugat Tour. Guided tour to the center of the

city and visit to the monastery. built in the IX century,

which is the most important monastery in Barcelona.

FC Barcelona Stadium and Museum. Visit to

the Camp Nou Stadium, home ground of the FC

Barcelona and guided visit to the Museum.

SCHEDULE: SAMPLE WEEK

Option B & D:

SCHEDULE: SAMPLE WEEK

Option A & C:

TUITION - AFFILIATION AGREEMENTS - ACCOMODATION

Tuition fee:

Open enrolment (including all

activities and company visits):

3,450 € (full session: 4 weeks)

6,500 € (2 full sessions: 8 weeks)

1,950 € (half sessión: 2 weeks*)

*Participants enrolled in the complete 4-week-program

have priority in the allocation of course places.

Accommodation

Accommodation in student residence on campus

(optional):

Individual room with kitchen and en-suite facilities,

meals offered in self-service restaurants on campus:

Full board: 280 € per week

Half board: 240 € per week

Please note:

Health insurance is not included. We can offer a

competitive health insurance option if necessary.

Airfares and travel expenses to Barcelona are not

included.

CONTACT DATA

Please consult also our webpage: www.esade.edu/summer-school

For more information, please contact:

Maurici Rolo : maurici.rolo@esade.eduImma Rueda: imma.rueda@esade.edu

ANNEX:

COURSE DESCRIPTIONS

INTERNATIONAL BUSINESS: 1. INTERNATIONAL FINANCE

COURSE OBJECTIVE

• Expose students to a real life situation of instruments available

for appropriate financial management in the international

sphere using a financial management simulation model.

• Acquire the ability to identify and select the appropriate

instruments and markets available for the Financial Director of a

company to carry out the management of cash, investments and

results in the international sphere. Be capable of developing an

overall corporate vision in the face of international challenges.

METHODOLOGY

• The course consists of a computer simulation of the financial

management of a multinational company in which participants

will make the decisions that allow them to optimize this

management, using for this, in a practical manner, all those

instruments learned during the theoretic sessions, the

conceptual explanations and real case discussion, prepared in a

team outside the class and discussed and presented during the

class.

COURSE CONTENT

1. The international financial market

Review of the principal markets and instruments available for

financial management in an international sphere.

2. Exchange rate & interest rate forecasting

• Is it possible to forecast future market rates?

• The different theories to forecast market evolution and their

limits in real application

3. Managing the financial risks of the company

• Review of the instruments available to a Financial director

to manage exchange and interest rate risk.

• Comparative analysis of advantages and disadvantages of

each instrument in real situations.

INTERNATIONAL BUSINESS: 2. INTERNATIONAL MARKETING

COURSE CONTENT:

• Introduction to International Marketing What is international marketing? Reasons for internationalization.

Differences between global and local markets. International marketing

orientations: export marketing, multinational marketing, multiregional

marketing and global marketing.

• Analysis of the International Marketing Environment Economic forces. Political and legal forces. Most frequent legal issues in

international marketing. Influence of culture in international marketing.

Main changes in the global marketing environment.

• Segmenting International Markets and Marketing

Information Systems (MIS) in International Markets Market segmentation and expansion strategies. Cross-national vs. national

segments. Market research design for international markets. Issues in

international market research.

• Entry Strategies Exporting. Foreign production. Joint ventures and strategic alliances. Entry

analysis. Exit strategies.

• International Product and Brand Management Product design in an international environment. International and global

branding decisions. Strategic alternatives in international product

management.

• Management of International Communication Factors affecting communication strategies. Success factors in global

communication. Communication media and advertising agencies.

• Price-setting for International Marketing Factors affecting prices. Strategic decisions in international pricing.

Managerial issues in pricing for international markets.

• International Distribution Channels Key decisions in distribution. Factors influencing the design, selection and

location of channels. Gaining access to international distribution channels.

Global trends in distribution.

• Organizing and Controlling International Marketing

Management Factors affecting organizational design. Different alternatives for organizing

and structuring international marketing activities. Evolution of international

organizations. Complementarities of local and international marketing.

Controlling international marketing operations.

ENTREPRENEURSHIP & INNOVATION

• Barcelona Project Pitch

– Groups will have to identify a Business Opportunity in

Barcelona and prepare a first pitch on the business idea.

The presentation must use the principles learned

throughout the course. Each group is expected to share

their progress on the Business Idea with the faculty

periodically.

• Cases have been selected to help students in getting better

acquainted with the business location and context, and the

entrepreneurial uniqueness of Catalonia, Spain and Europe:

• Ferran Adria and El Bulli

• FC Barcelona

• Ficosa

• Europastry

• Uriach

• Mercadona

• La Fageda

• Sociedad Boliviana de Cemento

1. From the Idea to a Business Plan:

• Introduction

The entrepreneurial process. Design Thinking.

• Design Thinking

Identifying and prototyping the most promising ideas.

• Business Model & Business Plan.

Turning ideas into a successful new venture.

• Presentation

Pitching and selling the successful business models developed.

• Business Plan

Validating the ideas for the individual Business Plan

2. Global Entrepreneurship:

• Identification of business opportunities in the international context

• Internationalization strategies: key questions

• How to prepare and exploit global expansion

• International Entrepreneurship: managing and financing international ventures

• Market entry, Marketing & sales

• Diversification in developed and developing countries

GEOPOLITICS: 1. INTERNATIONAL RELATIONS AND GLOBAL GOVERNANCE

We live in an age of interdependence and increasing globalization of

business and markets. In such an environment, it is desirable for the

participants to understand the ramifications of global events, to learn to

analyze the complexities that exist in other parts of the world and to cope

with them if the need arises in the future. This course will endeavor to help

participants to understand prevailing trends in geopolitical arenas, to think

more in a global context and to try to anticipate future developments.

COURSE OBJECTIVES:

The objectives of this course are to give the participants a solid

perspective on the prevailing international situation so as to be

able to:

• Present a general vision of the new arrangement of the international system and its actors from 1989 onwards

• Evaluate some of the techno-economical, sociopolitical and cultural consequences that stem from the above mentioned changes

• Introduce the main attempts to construct new paradigms to understand the driving forces in the international environment

• Identify key trends in the geopolitical arena, mainly from a European perspective

• Think strategically in the light of these developments

COURSE CONTENT:

I. Understanding International Relations:

• What is geopolitics?

• What is power and legitimacy and what role do they play in the field

of international relations?

• We will then think and reflect upon the work of major geopolitical

scholars: Is there anything like a grand strategy for international

relations?

• How are identity, race and religions shaping current geopolitical

events?

• Which are the predominant powers in today’s world and where are

they leading it?

• Can we establish or even predict the appearance and fall of new

global leaders?

II: Geopolitics of Global Governance:

• The institutional architecture of global governance,

• Present and future of the EU as a relevant geopolitical actor, t

• The ECB and the current euro crisis

• The geopolitics of energy.

GEOPOLITICS: 2. HISTORY OF EUROPE: UNDERSTANDING THE EU

• EU Institutions and Decision Making

– Introduction: European integration - ends and means

– The political Institutions: Working with the Commission, the Council and the European Parliament

– European Court of Justice and the legal system

• Principles of Constitutional Law: The Relationship between Community Law and National Laws

– Direct effect

– Supremacy and State liability

• The Internal Market

– Harmonization and the internal market project

– Free movement of goods

– Free movement of persons, workers and social policy

– Freedom of establishment and freedom to provide services

• Europe in the World

– The fragmentation of European power

– Trading with the European Union. The EU and the WTO

COURSE CONTENT:

ESADE’S Spanish language courses, taught by native speakers with specific training in education, are an effective way of

learning Spanish and improving language fluency. We focus on ensuring that our students rapidly acquire the language

skills they need in a Spanish-speaking setting. The classes in small groups are interactive, dynamic and enjoyable, focused

on communication skills to help students to pick up the language right from the first day.

Key factors of the ESADE Methodology in language teaching:

Relevant content adapted to the needs of each group: everything you learn in the classroom can be applied to your

student/professional life from the very first day.

Communication in action: our courses are centered on language practice, and the activities encourage active

participation by the student.

Outstanding group dynamics, an excellent motivational atmosphere that really encourages a learning environment.

Learning 2.0: a virtual platform in every classroom, virtual campus, online resources and so on, all contributing to an

effective, interactive learning experience.

Continuous progress assessment: there is on-going monitoring of your development, as well as personalized

guidelines for your learning.

SPANISH LANGUAGE & CULTURE

1. Spanish Language Module: all levels

SPANISH LANGUAGE & CULTURE

• This course look s at the history of Spain as well as some of its most

relevant examples of art and culture. It aims to give the students valuable

insights into the Spanish and Catalan society.

• The conference sessions will be completed by cultural excursions to

Barcelona and surroundings to get a deeper understanding of Spain and

the culture.

• The participants can choose between different content options: cultural

elements that are common throughout Spain (History of Spanish Pop

Music through Political and Social changes, Football, Bullfighting, Spanish

food) or some highlight s of Barcelona like Picasso, Dalí, Miró, Gaudí and

other Modernist artists, main Museums in Barcelona, etc)

• Each student will give a presentation about a restaurant, museum, site or

traditional business he or she visited in Barcelona. Students are also

divided into groups, and invited to visit key, museums or sites, which will

be the topic of a presentation: Picasso Museum, Miró Foundation, a

Gaudí building, etc.

CONTENT OPTIONS:

• Recent History of Spain and Catalonia

• Current Political Situation

• History of Spanish Pop Music (1960-2012)

• Food in Spain

• Joan Miró (1893-1983) & the Meaning of Art

• Antonio Gaudí and Modernism

• Salvador Dalí (1904-1989)

• Pablo Picasso (1881-1973)

• Bullfighting

• Football in Spain

2. Spanish History, Art and Culture: Understanding Spain and Barcelona through

Miró, Picasso, Gaudí.

COMMUNICATION SKILLS

1. Effective Presentations

2. Successful Negotiations

The objective of this seminar is to give students more self-confidence with respect to their presentation and negotiation skills.

COURSE LEARNING OBJECTIVES

Students will work on the following competencies:

- Emotional self-awareness, understanding how their feelings affect their behaviour in presentations and negotiations. Self-confidence.

- Achievement orientation, thinking about their objectives for performance improvement and anticipating problems.

- Emotional self-control and holding back on personal needs or desires for the benefit of organizational, family, or group needs, managing

impulses and dealing calmly with stress.

- Flexibility. Changing behaviors to fit the situation and situational needs. Empathy. Understanding others.

- Assertiveness: communicating what you want in a non-aggressive way.

- Influence convincing others, persuasively, engagingly and by appealing to their self-interest.

- Conflict management, bringing conflict into the open, acknowledging the feelings and views of all sides, talking about and de-escalating conflicts.

The seminar is highly interactive and all participants are involved in practical exercises and feedback (Performance Sessions).