Escaping Flatland in Application Design: Rich User Experiences

Jeff McLeanDirector of Design Technologyprojekt202

Peter Eckert Chief Creative Officerprojekt202

MIX09 – C11F

projekt202We help technology companies to design and develop NextGen Rich User Experiences.

Rich User ExperiencesWhat does it mean?

Rich=?User=?Experience=?

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Rich User ExperiencesWhat does it mean?

Rich=?Analog Qualities

TactileVisual & AudioMotion

ConsistentEngagingTailoredPowerful

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Rich User ExperiencesWhat does it mean?

User=?User ResearchGeneration x,y,z,iPhone Dilemma

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Rich User ExperiencesWhat does it mean?

Experience=?Experience is everything from start to endDeliveryPackagingInstallationUser interfaceHelpSupportUpgrade pathEtc.

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Rich User ExperiencesWhat to do first?

Understand your usersUnderstand your competitionUnderstand your technology optionsUnderstand yourself

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Rich User ExperiencesHow to do it?

Ideation firstData points are users, competition, technology and your desired brand attributes

ValidateTest concepts before development

Choose technologyNextgen technologies allow for flexibility

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Rich User ExperiencesExamples

Medhost versus Ganassi

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Medhost, Inc.Emergency Room Application

demo

Collaboration, Medhost, Microsoft, projekt202

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Chip Ganassi RacingNascar Fan Gadget

demo

Collaboration, Chip Ganassi Racing, Microsoft, projekt202

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Concept DemoInteractive Ticket Selector

demo

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Rich User Experiences

Questions?

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Please Complete an Evaluation FormYour feedback is important!

Evaluation forms can be found on each chairTemp Staff at the back of the room have additional evaluation form copies

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after

the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.