Social Fresh WestEscaping the Social Fortress

of Solitude

Presented by Eric Boggs @ Social Fresh West

Social Fresh West

I’m @ericboggs.

I’m the CEO @argylesocial.

Pants courtesy of @loudmouthgolf.

Social Fresh WestThe Fortress of Solitude is cool if you’re Superman.

Not so much if you’re a social professional.

Your job is becoming integrated.

The majority of social pros and technology vendors are focused on these social

functions.

The market is headed here very quickly.

Your job is becoming integrated.

The majority of social pros and technology vendors are focused on these social

functions.

The market is headed here very quickly.

Forrester: The next major trend in social technologies will be increased integration with lead management, CRM, and email marketing solutions.

The New Funnel…

Online Marketing ca. 2008 Online Marketing Today

The New Funnel…

Online Marketing ca. 2008 Online Marketing Today

Social complicates the marketing funnel - more opportunity, more

data, less control.

…Creates Solitude.

Companies and tools easily integrate traditional channels and data.

Social data hasn’t been well-integrated to date.

Most social pros have costly social blind spot.

Solitu

de

…Creates Solitude

Companies and tools easily integrate traditional channels and data.

Social data hasn’t been well-integrated to date.

Most social pros have costly social blind spot.

A unified view of the customer should include social data. Very

few do this well.

Social Fresh WestDo you have this problem?

Probably.

The Implications of Solitude?

Credibility Resources

Opportunity

Social Fresh WestSome suggestions.

The Chris Penn Trick

• CustomerList.csv• Upload csv to

newaddress@gmail.com • Customers are gmail contacts• Connect gmail to you social networks• Presto!

The Facebook .csv upload oppy

Easy tracking in GA

In pursuit of the holy grail…

Introducing Argyle Social CRM

Social Buying Signals

Mapped To Social Profiles

Synched With Your CRM

Thank you.Tweet me @ericboggs.