esig-show me the money
DESCRIPTION
Entrepreneur’s Strategic Interest Group, IABC/Houston, Technology Task Force Luncheon, March 11, 2010: "How to (Actually) Drive Revenue with Social Media Apps."TRANSCRIPT
![Page 1: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/1.jpg)
How to (Actually) Drive Revenue with Social Media Apps.
Entrepreneur’s Strategic Interest GroupIABC/Houston
Luncheon, March 11, 2010Provided by the Technology Task Force
Moderated by Rob Bartlett
![Page 2: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/2.jpg)
How to (Actually) Drive Revenue with Social Media Apps.
First a definition:What, in 140 characters or fewer, is Twitter?
Well, it’s a money-losing website made up of very short messages (like this one) where your kids (and C-list celebrities) waste time.
— Inc. Dec 2009/Jan 2010 5 Ways To Actually Make Money On Twitter
![Page 3: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/3.jpg)
How to (Actually) Drive Revenue with Social Media Apps.
Now the program…
![Page 4: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/4.jpg)
How to (Actually) Drive Revenue with Social Media Apps.
Is Driving Business Via Social Media Really Like Dating? Social Skills for Social Media Success
Alise Isbell, Write Wise Communications
Fast and Easy Tricks to Increase Online OptimizationAllie Herzog, Digital Media Director for Ward Creative Communications
Generating New Contacts From Social Business ChannelsSusan Farrell, President and CEO of Captavi
![Page 5: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/5.jpg)
Is Driving Business Via Social Media Really Like
Dating?
Social Skills for Social Media Success
Alise IsbellTrainer, Facilitator and Instructional Designer
![Page 6: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/6.jpg)
Dating and Driving Business
Best Dates Worst Dates
![Page 7: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/7.jpg)
Mental, Not Physical
Successful Social Media Users are• Interesting• Semi-provocative (but avoid TMI) “flirty”• Helpful• Informative• Courteous• Kind• Friendly
![Page 8: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/8.jpg)
Enhance Brand or Identity• Tell people what you’re doing
• Linkedin Group Page• Link to Blog
• Include pictures• Add links to samples or events
• http://www.linkedin.com/groups?home=&gid=1907750&trk=anet_ug_hm• http://www.facebook.com/rob.bartlett?ref=profile#!/group.php?gid=159394570388
• Offer something free or discounted to responders
![Page 9: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/9.jpg)
Enhance Brand or Identity• Work with circles of influence.
• A – B – and C contacts• Most SM apps track for you
• Guest Blog, Quote Yourself• Share information
• Free software• Cool links to resources
• www.visual-literacy.org/periodic_table.html
![Page 10: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/10.jpg)
Fast and Easy Tricks toIncrease Online Optimization
Allie HerzogDigital Media Director for
Ward Creative Communications
![Page 11: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/11.jpg)
Keyword research and use throughout site
• Google Adwords
![Page 12: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/12.jpg)
Keyword research and use throughout site
• Google Adwords• Meta tags, titles and descriptions
![Page 13: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/13.jpg)
Keyword research and use throughout site
• Google Adwords• Meta tags, titles and descriptions
![Page 14: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/14.jpg)
Google Local Business
![Page 15: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/15.jpg)
Google Local Business
• Claim all business listings
![Page 16: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/16.jpg)
Google Local Business
• Claim all business listings• Consider advertising
![Page 17: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/17.jpg)
Google Local Business
![Page 18: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/18.jpg)
YouTube
![Page 19: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/19.jpg)
YouTube
![Page 20: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/20.jpg)
YouTube
• Transcripts
![Page 21: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/21.jpg)
YouTube
• Transcripts• Upload your video to numerous sites
![Page 22: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/22.jpg)
YouTube
• Transcripts• Upload your video to numerous sites• Enable sharing
![Page 23: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/23.jpg)
YouTube
• Transcripts• Upload your video to numerous sites• Enable sharing
![Page 24: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/24.jpg)
Mobile SEO
• Click to call
![Page 25: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/25.jpg)
Mobile SEO
• Click to call• Separate landing page
• Keep content short• Create short, custom titles
![Page 26: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/26.jpg)
Mobile SEO
• Click to call• Separate landing page
• Keep content short• Create short, custom titles
• Things to consider:• Is the most important information at the top?• Is your navigation still available?• Are the font sizes correct?• Does your page visibly look good?
![Page 27: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/27.jpg)
Google Analytics
![Page 28: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/28.jpg)
Generating New Contacts FromSocial Business Channels
Presenter: Susan Allen Farrell, President & CEO Captavi
![Page 29: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/29.jpg)
Identify Your Audiences
• Prospects• Customers• Employees• Community/Public• Investors• Partners• Media
![Page 30: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/30.jpg)
Extend Keyphrases to Social Business
• Relationship marketing• Marketing automation software• Social CRM
![Page 31: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/31.jpg)
How to Generate Leads with LinkedIn
![Page 32: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/32.jpg)
How to Generate Leads with LinkedIn
![Page 33: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/33.jpg)
How to Generate Leads with LinkedIn
![Page 34: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/34.jpg)
How to Generate Leads with LinkedIn
![Page 35: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/35.jpg)
How to Generate Leads with LinkedIn
![Page 36: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/36.jpg)
How to Generate Leads with LinkedIn
![Page 37: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/37.jpg)
How to Generate Leads with LinkedIn
![Page 38: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/38.jpg)
How to Generate Leads with LinkedIn
![Page 39: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/39.jpg)
How to Generate Leads with Twitter
![Page 40: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/40.jpg)
How to Generate Leads with Twitter
![Page 41: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/41.jpg)
How to Generate Leads with Twitter
![Page 42: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/42.jpg)
How to Generate Leads with Twitter
![Page 43: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/43.jpg)
How to Generate Leads with Twitter and Google
![Page 44: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/44.jpg)
How to Generate Leads with Twitter
![Page 45: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/45.jpg)
Measurable Success Indicators – Check List
Number of Net-New Qualified Twitter Followers Number of Net-New LinkedIn Contacts Number of Social Business Referrals Number of Leads Generated from Social Business Top-Five Organic Ranking Position in Search
Engines
![Page 46: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/46.jpg)
Measurable Success Indicators – Qualified Twitter Followers
![Page 47: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/47.jpg)
Measurable Success Indicators – Quality Discussions
![Page 48: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/48.jpg)
Measurable Success Indicators – Quality Discussions
![Page 49: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/49.jpg)
Thank You
![Page 50: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/50.jpg)
Resources
Find this complete presentation at http://www.slideshare.net/group/esig-iabchouston
![Page 51: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/51.jpg)
Resources
A Basic Twitter Glossary(Provided by Alise Isbell)
![Page 52: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/52.jpg)
A Basic Twitter Glossary
• Tweets – 140 character maximum micro blog
• All Friends – People or entities you follow and who follow you.
• Mentions – Simply use the @ + username to refer specifically to someone.
• Followers - Twitter sends you an email when someone new follows you. Set up your email preferences to notify you when you have a new follower. The followers link on your profile page or home page's sidebar will also tell you how many followers you have.
• Following - Following someone simply means receiving their Twitter updates. When you follow someone, every time they post a new message, it will appear on your Twitter home page. New messages are added to your home page as people post them, so you always get the updates in real time. When you log in, you can see what the latest updates are.
Twitter offers other ways to follow people too: you can get updates from certain people on your phone!
![Page 53: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/53.jpg)
A Basic Twitter Glossary
• Retweet or RT - indicates a re-posting of someone else's tweet. This isn't an official Twitter command or feature, but people add RT somewhere in a tweet to indicate that part of their tweet includes something they're re-posting from another person's tweet, sometimes with a comment of their own. Check out this great article on re-tweeting, written by a fellow Twitter user, @ruhanirabin.
• Twitpic or Pictures - Twitter doesn't offer an official picture posting feature of its own, however, most people use a third party application (a popular one is TwitPic) to post pictures to Twitter accounts. Check out other photo and video apps on the Twitter Fan Wiki here!
• Profile – Information about you. Use keywords to describe your expertise, work, interests or other aspects of your life you would like others to know.
• Shorten URL – Enables you to post long URL addresses by contracting them to use fewer characters.
![Page 54: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/54.jpg)
A Basic Twitter Glossary
• Reply = @username + message - directs a twitter at another person, and causes your twitter to save in their "replies" tab. Example: @meangrape I love that song too!
• DMs = D username + message - sends a person a private message that goes to their device, and saves in their web archive. Example: D krissy want to pick a Jamba Juice for me while you're there?
• FAV username - marks a person's last twitter as a favorite and causes the message to show up in your "Favorites" tab.
• SET LOCATION placename - updates the location field in your profile Example: set location san francisco
• WHOIS username - retrieves the profile information for any public user on Twitter. Example: whois jack
• GET username - retrieves the latest Twitter update posted by the person. Example: get goldman
• NUDGE username - reminds a friend to update by asking what they're doing on your behalf. Example: nudge biz
![Page 55: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/55.jpg)
A Basic Twitter Glossary
• FAV username - marks a person's last twitter as a favorite. (hint: reply to any update with FAV - to mark it as a favorite if you're receiving it in real time) Example: fav al3x
• STATS - this command returns your number of followers, how many people you're following, and your bio information.
• INVITE phone number - will send an SMS invite to a friend's mobile phone. Example: Invite 415 555 1212
![Page 56: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/56.jpg)
Advanced Twitter
• Hashtags – Used for keywords to trend topics and see which are most popular at a given time.
• Search – Twitter Search enables users to search for keywords, people, companies or other entities of interest
• Groups – Organizations or companies can tweet about products and services to generate a following or offer special promotions to customers
• Twitter Clients – Software client used for Twitter website other than Twitter like Tweetdeck, Hootsuite and Ubertwitter
• Multiple accounts – Many people have aspects of their lives they wish to compartmentalize. Having multiple accounts enables messaging about distinct topics and targeted information to different audiences
![Page 57: ESIG-Show Me The Money](https://reader033.vdocuments.net/reader033/viewer/2022061103/54068f118d7f72d8088b461f/html5/thumbnails/57.jpg)
Useful Links
• PowerPoint/Twitter Tools: http://www.sapweb20.com/blog/powerpoint-twitter-tools/
• Moodle Interactive Site with More Info: http://tejaslearning.com/learningnetwork/login/index.php
• Posterous: http://posterous.com/
• Mark Prasatik: [email protected] Twitter username - @mprasatik
• Alise Isbell: Write Wise Communications, LLC [email protected] Twitter username - @amisbell