eskimi @ mobile west africa, mwa 2014
DESCRIPTION
Another amazing Mobile West Africa took place in Lagos during 13 and 15 of May. Eskimi was a sponsor and exhibitor at the event. Mobile West Africa as always was full of great presentation, discussions and dealmaking. We would like to thank everyone who visited Eskimi stand and listened to our presentation. If you did not have a chance to listen to Eskimi presenting, you can download or view the presentation here.TRANSCRIPT
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ABOUT ESKIMI2014 05
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WHAT IS ESKIMI?
Mobile first entertainment platform
Interest based micro-blogging & fanclubs
Content platform with Jobs, Music, Education and Games
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HOW USERS SPEND TIME ON ESKIMI?
Search for jobs
Download Music
Chat with friends or connect to meet new people Engage in 100’000+ fanclubs
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FAVORITE ACTIVITIES
ESKIMI IS AN ENTERTAINMENT PLATFORM WHERE USERS CAN ENGAGE IN VARIOUS ACTIVITIES
9%
11%
13%
22%
45%
ChatFanclubsJob SearchMusicForums
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ESKIMI IN NUMBERSSocial media platform in Africa and South East Asia
16+M members worldwide
8.8+M members in Nigeria1+M in Ghana0.5+M in Kenya0.5+M in South Africa0.5+M in Tanzania, Namibia, Zimbabwe
100’000 user generated fanclubs
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MULTIPLATFORMmobile web nokia java app asha ft app android app blackberry app
desktop web
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MULTIPLATFORMmobile web nokia java app asha ft app android app blackberry app
desktop web
2013
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OUR FOCUS
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KEY MARKETING TOOLS
DISPLAY
+ INCENTIVIZED,USING VIRTUAL CURRENCY
LEADSDATA
FANCLUBS
APPSGAMES
RESEARCH
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FOCUS
ENGAGEMENT
+ INCENTIVIZED,USING VIRTUAL CURRENCY
PERFORMANCE CUSTOM
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PERFORMANCE
CUSTOM
CRITICAL DIFFERENTIATION OF DIGITAL & SOCIAL MEDIA
INFLUENCES BUYING DECISIONS
HARD TO DO ELSEWHERE
ENGAGEMENT
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ENGAGEMENT
PERFORMANCE
CUSTOMENGAGEMENT
2 CASE STUDIES
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TREASURE HUNT
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HOW IT WORKSEngagement, interaction and viral spread
USER STARTS
PLAYING
FINDS A TREASURE
POSTS AN AUTOMATIC
MESSAGE
NEW USER STARTS
PLAYING
RECEIVES A PRIZE
+ message with product benefits
VIRALSPREAD
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TECNO MOBILE TREASURE HUNT CAMPAIGN
11’000’000 impressions of the TECNO treasures
500’000+ people played the game
1’750’000+ Eskimi coins given as prizes
84’000+ people won Eskimi coins
~12 minutes spent per game per day
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years of collective user engagement time for a
single campaign!
11+
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FANCLUBS
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100%OF RESEARCH PARTICIPANTS HAVE JOINED AT LEAST 1 FAN CLUBFANCLUB IS A BRANDED SPACE AT ESKIMI WHERE USERS CAN EXPERIENCE DIRECT COMMUNICATION
WITH A BELOVED BRAND
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USERS INVITE THEIR FRIENDS TO FANCLUBS WITH ONE EASY CLICK
No Yes
FANCLUB IS SOCIAL
76% | 24%of ESKIMI users recommend branded fan clubs to their friends and family
of ESKIMI users do not reccommend any fanclubs to their friends
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108,348 fans
36,730 fans
98,912 fans
Average single post reached 15-20% of the audience, up to 40% with multiple posts
... which is up to 8 times better reach than on same pages on Facebook
... and the posts got up to 5 times more engagement on Eskimi
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ENGAGEMENT
PERFORMANCE
CUSTOMPERFORMANCE
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KEY MARKETING TOOLS
DISPLAY
CPA BASED
LEADS DATA USERS
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USEREDUCATION
USERACQUISITION
USERRETENTION
CHANGE YOUR PIN
UPLOAD MONEY
INVITE A FRIEND
MOBILE MONEY
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FOCUS
ENGAGEMENT
+ INCENTIVIZED,USING VIRTUAL CURRENCY
PERFORMANCE CUSTOM
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ARE SOCIAL MEDIA PEOPLE POTENTIAL VOTERS?
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