eskişehir
DESCRIPTION
advise for increase eskişehir tourism demandTRANSCRIPT
Predictions to Create Tourism Demand in
Eskişehir
Current Tourism Demand Condition in Eskişehir
Number of visitors
Number of overnight
Average stay
occupancy
domestic tourists
111 196 1.8 0.09
foreign tourists
46 554 86 713 1.9 39.20
total 46 665 86 909 1.9 39.29
Tourism suply in EskişehirFacility Number
Number of
Rooms
Number of beds
Tourism Licenced
13 848 1 561
Municipality Licenced
10 312 554
total 23 1 160 2 115
Strength of Eskişehir
History and cultural structure
Toleranted society
Transportation convenience
Increasing the supply of accommodationIncrease quality of serviceThermal tourism opportunitiesThe Phrygian ValleyYılmaz Büyükerşan’s positive image on the city
Weaknesess of Eskişehir
Image of industry city
Failure to meet strategic marketing Disappearing local handicrafts
City center hamams can not modernized
Opportunities of Eskişehir
Increasing the positive image of the city
Increase in demand for cities and cultures
With high-speed train quick access Increasing educational attainment
Erasmus student in university
Threats of Eskisehir
Same competitor in cultural and thermal area
Serious competitors to like Phrygian Valley
Couldn’t enter domestic tour operator list
Air pollution
Distorting constructions
Emerging tourism types in Eskişehir
Thermal Tourism
Kızılinler Tourism Center
Sakarıılıca Tourism Center
Turkish Hamams in Centrum
Convention Tourism
Congress tourism facilities be made available.
Proximity to larger cities,
Transport infrastructure,
Culture, Town and thermal tourism facilities
Congress appropriate tourism infrastructure
City Tourism
MuseumsRecration possibilty
Tramway
Festivals
Parks
) Out of Trafic Area
Cultural tourism
Phrygian Valley
Odunpazari
Seyitgazi
Museums
Other Kinds of Tourism
Action
Golf
Eco-tourism
Farm tourism
Other alternative tourism types.
How Positioned Eskisehir City as Brand?
City brand; is sum of rational and emotional beliefs that extinquished from other cities.
Major Brand Cities in Turkey
Sun's rising city of SamsunIndustrial city of GaziantepOxygen is the land of the OrduTourism capital of Antalya Prophets city of Şanlıurfa Ottoman princes city of Amasya
What could be the brand of Eskişehir?
The University city Student city
Capital of Culture Thermal tourism city
City's brand image; sum of thoughts when heared city name.
What could be the city's image?
The University city Capital of Culture
Student city Yılmaz Büyükersen
WHAT CAN BE DONE to İNCREASE MORE ESKİŞEHİR TOURİSM
DEMAND?
Creation "Eskisehir Presentation Council"
Creation Phrygian Valley Tourism Development Center
With Public and private sector establish Eskişehir presentation council
Promotion of national and international trade
Promoting filming (especially Odunpazari)
Description of Eskişehir to high school student
Prapere route maps
Develop Promotion strategies
Presentation
Complate infrastructure that have tourism demand
Preparation Eskişehir cultere map
Complete Eskişehir Convetion center building
Encourage new hotel for convention
Buid trade fair center in Eskişehir
Start city tour by bus
Infrastructure works
The Phrygian Valley
Thermal tourism
Transportation
Package tour applications
Studies on the region in coordination with neighbour city
Training city guides
Training regional guides
İncrease qualified staff
Educational Studies
