espn elevate app- deboer lezama zhang
TRANSCRIPT
![Page 1: ESPN Elevate App- DeBoer Lezama Zhang](https://reader035.vdocuments.net/reader035/viewer/2022070515/587b2cc81a28ab057d8b54fb/html5/thumbnails/1.jpg)
ESPN ElevateChristian Lezama
Claire DeBoer
Lucy Zhang
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Agenda▸ Fitness App Industry ▸ SWOT Analysis▸ ESPN Elevate▸ The Bottom Line▸ Implementation
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Fitness App Industry
▸ 2014 - 46M people used fitness apps▸ 2014 - fitness mobile app market worth $4B▸ 2017 - market increase to $26B
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DailyBurn App▸ 30 min video workouts led by
trainers▸ On Demand for 24 hours▸ Inconsistent Pricing▸ Approx. 2.5M members
Competitive Analysis
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ESPN SWOT
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Goals
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ESPN Elevate
Live Workouts
$4.99/mo.
Disney/ESPN
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The Bottom LineRevenue
▸ OPT▸ OPT▸ OPT
Expenses▸ OPT▸ OPT▸ OPT▸ OPT▸ OPT
*1 month of content
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Benefits of ESPN Elevate
▸ Attracts new customer segment▹ Fitness fans▹ Women
▸ Opportunity for new sponsorships
▹ Collaborating with unique brands
▸ New way of interacting with fans
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Implementation▸ Launch around the New Year▸ Promote throughout the year
▹ Crossfit Games▹ CFP
▸ Advertise on website, TV, radio, print
▸ Free Trial
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Thinking Ahead
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Questions?