esrc research methods festival - from flickr to snapchat: the challenge of analysing images on...
DESCRIPTION
From Flickr to Snapchat: The challenge of analysing images on social media. Presentation part of the 'Challenges/Opportunities of Using Social Media for Social Science Research' panel. 9th of July 2014TRANSCRIPT
![Page 1: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/1.jpg)
From Flickr to Snapchat: The challenge of analysing images on social media
Farida Vis, Information SchoolUniversity of Sheffield
@flygirltwo
![Page 2: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/2.jpg)
Images posses the ability to grab our attention
![Page 3: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/3.jpg)
Social media companies know this
![Page 4: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/4.jpg)
Images are key to engagement
![Page 5: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/5.jpg)
750 MILLION IMAGES
SHARED DAILY
![Page 6: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/6.jpg)
![Page 7: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/7.jpg)
![Page 8: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/8.jpg)
Camera: used to be for special occasions Smartphone: always with us
![Page 9: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/9.jpg)
Everyday snaps Witnessing events
![Page 10: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/10.jpg)
US 65% smartphone penetrationSmartphones overtaken desktop usage to access the internet
Mobile internet accounts for majority of internet use in US (57%)Users typically access the internet via apps on mobile devices
All figures from comScore, US Digital Future in Focus, 2014
![Page 11: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/11.jpg)
UK: The over-55s will experience the fastest year-on-year rises in smartphone penetration.
Smartphone ownership should increase to about 50% by year-end, a 25% increase from 2013, but trailing 70% penetration among 18-54s.
The difference in smartphone penetration by age will disappear, but differences in usage of smartphones remain substantial. Many over 55s use smartphones like feature phones.
All figures from Deloitte, predictions for 2014
![Page 12: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/12.jpg)
Rise of platforms and apps focused on visual content
PinterestTumblr
InstagramVine
Snapchat
‘Mobile first’ –> ‘… and only’ | simple easy, user friendly design
![Page 13: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/13.jpg)
Facebook daily image uploads: 350 million (November 2013)
Instagram daily image uploads: 60 million (March 2014)
Twitter: 500 million tweets daily (March 2014)
Snapchat daily snaps: 400 million (November 2013)
![Page 14: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/14.jpg)
![Page 15: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/15.jpg)
![Page 16: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/16.jpg)
Images largely ignored in social media research
Not easy to ‘mine’
Hard to figure out meaning
Huge interest in industry
![Page 17: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/17.jpg)
![Page 18: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/18.jpg)
![Page 19: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/19.jpg)
![Page 20: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/20.jpg)
![Page 21: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/21.jpg)
Images in crisis communication
![Page 22: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/22.jpg)
Social Reading the Riots, 2011
Social Users debunking rumours
![Page 23: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/23.jpg)
Image sharing during the 2011 UK riots
![Page 24: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/24.jpg)
![Page 25: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/25.jpg)
![Page 26: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/26.jpg)
![Page 27: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/27.jpg)
‘Although the Twitter user chose the viewing position and shared the image through Yfrog the original image data was created by one of Google’s ‘numerous data collection vehicles’ using their R5 ‘panoramic camera system’’ (Anguelov et al., 2010, pp. 32-33).
![Page 28: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/28.jpg)
The burning bus: 57 unique URLs
![Page 29: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/29.jpg)
Hurricane Sandy
Image sharing practices during crises: fakes
![Page 30: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/30.jpg)
![Page 31: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/31.jpg)
![Page 32: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/32.jpg)
![Page 33: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/33.jpg)
![Page 34: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/34.jpg)
#FakeSandy pics 250,000 tweets (4hrs)
1 weekendhttp://istwitterwrong.tumblr.com/
‘fakes’
What is shared by locals vs wider social media audiences/users?
Where in the ‘long tail’ might we find useful information?
Most visible ≠ most valuable
![Page 35: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/35.jpg)
Hurricane Sandy images
• Fake as in Photoshopped• Fake as in still from Hollywood disaster movie• Fake as in not what we think we’re looking at• Perceived fake, but in fact real
• Intensions of users? What do we think they are doing?
![Page 36: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/36.jpg)
"Picturing the Social: transforming our understanding of images in social media and Big Data research.”
ESRC Transformative Research grant
![Page 37: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/37.jpg)
Farida Vis (PI) – Media and CommunicationSimon Faulkner – Art History/Visual CultureJames Aulich - Art History/Visual CultureOlga Gorgiunova – Software Studies/SociologyMike Thelwall – Information Science/softwareFrancesco D’Orazio – Industry/Media/software+ Research Associate – Digital Ethnography
![Page 38: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/38.jpg)
“Qualitative data on a quantitative scale”
(D’Orazio, 2013)
![Page 39: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/39.jpg)
Traditional broadcasting model
Production of message
Message = text
Reception of the message
![Page 40: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/40.jpg)
Building new theory and method
Structures
Users
Content
![Page 41: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/41.jpg)
Structures
Users
Content
![Page 42: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/42.jpg)
How do social media companies make images visible?
![Page 43: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/43.jpg)
Address the quantitative magnitude and the qualitative intensity of social media image
production and circulation
![Page 44: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/44.jpg)
• Screen Shot 2014-07-09 at 06.05.51
![Page 45: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/45.jpg)
Doing interdisciplinarity
![Page 46: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/46.jpg)
Images shared on Twitter (natively uploaded) around the death and funeral of
Margaret Thatcher
150,000 tweets17,000 different images
![Page 47: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/47.jpg)
![Page 48: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/48.jpg)
![Page 49: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/49.jpg)
![Page 50: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/50.jpg)
![Page 51: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/51.jpg)
![Page 52: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/52.jpg)
![Page 53: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/53.jpg)
Seeing like software/like a human
How are images sorted and organised?
How do we select what to look at?
How do these images circulate/Where have they come from?
How do we (re)present them?
![Page 54: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/54.jpg)
Direct Visualisation/Lev Manovich
![Page 55: ESRC Research Methods Festival - From Flickr to Snapchat: The challenge of analysing images on social media](https://reader036.vdocuments.net/reader036/viewer/2022081412/53fd008d8d7f72e61c8b4586/html5/thumbnails/55.jpg)
Aby Warburg’s mnemosyne