essential google analytics resources for marketers: a complete guide
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Essential Google AnalyticsResources for Marketers: AComplete GuideBy Lisa D. Jenkins
Published February 12, 2015
Do you want to learn how to measure andanalyze your social media marketing efforts?
Are you looking for a resource to help youimprove your use of Google Analytics?
Whether you’re marketing on social media asan individual or as a brand, these expertarticles will help you track and analyze socialmedia referral traffic, custom segments, split tests, conversions from social media andmore.
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Each of these articles will help you understand and master a specific part ofanalyzing social media marketing data from Google Analytics.
Begin With the BasicsHow to Use Google Analytics: Getting Started: Do you need a deeperunderstanding of Google Analytics? Do you know what data each section of GoogleAnalytics offers? A few important details and settings can improve your GoogleAnalytics reporting. This article shows the basics of navigating Google Analytics andwhat you need to set up now.
Discover essential Google Analytics resources for marketers.
How to Use Google Analytics Data to Improve Your Marketing: Do you want toknow more about your website visitors? Understanding the demographics, behaviorsand interests of your visitors improves your online marketing. Here’s how to use thedata found in the Google Analytics Audience section to learn more.
How to Use Google Analytics Acquisition Reports to Know Where People AreComing From: Do you want to know how people are finding your website? When youknow your biggest traffic sources, you have a better idea of where to spend your timeand money. Here’s how Google Analytics Acquisition reports can help you drive trafficand sales.
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Learn more about the people w ho visit and convert on your w ebsite.
How to Use Google Analytics Behavior Reports to Optimize Your Content: Doyou want to know what content performs best on your website? Knowing how visitorsmove through your website and interact with your content lets you optimize yourwebsite performance and conversions. This article shows how to assess your contentand audience behavior with Behavior reports.
How to Increase Your Conversions Using Google Analytics ConversionsReports: Do you understand how your website visitors convert? Are you trackingconversion goals? Knowing how visitors convert on your website can help you improveyour marketing. This article dives into Google Analytics Conversions reports to finddata that will help you optimize for conversions.
How to Use Google Analytics Custom Segments, Reports and Dashboards: Doyou want more from Google Analytics than standard reports? Did you know you canget custom data? Google Analytics lets you create custom segments, dashboards andreports to find the information that’s most relevant to your business. This article showshow to use Google Analytics’ custom segments, dashboards and reports.
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Discover how to customize the data you pull from Google Analytics.
6 New Google Analytics Features for Marketers: Do you use Google Analytics tohelp you make marketing decisions? Are you familiar with the latest changes toGoogle Analytics? Google’s switch to secure search resulted in a larger return of “notprovided” keyword data in Analytics reports. The loss of keyword data was quite ablow for marketers who used the information to guide their marketing andcontent creation. Here’s how to use those Google Analytics changes to easily trackconversion data and make better marketing decisions for your business.
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Understand Your AudienceHow to Create Buyer Personas With Google Analytics: Do you want to learn moreabout your social media followers? Have you created social media buyer personas?Buyer personas go beyond the definition of your target audience. You use themto create fictional identities that represent people within your target audience whoshare similarities. This article shows how to create buyer personas for your socialmedia audience using Google Analytics.
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Find out how to market to your target audience.
How to Increase Your Facebook Conversions Using Google Analytics: Do youknow who’s buying your products on your website? Have you considered combiningthe power of Google Analytics with your Facebook Insights? This article shows how toidentify your optimum audience and find the Facebook fans who are most likely toconvert.
Refine Your MarketingHow to Use Google Analytics to Run a Social Media Split Test: Have you usedGoogle Analytics to get an idea of what content your audience responds tomost? Have you tried split testing? Using Google Analytics gives you an idea of whichsocial media tactics are working so you can change directions if needed. Here’s how touse Google Analytics to run a social media split test, to see which social media tacticsare working.
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Find out w hich content and campaigns w ork best for you.
Google Analytics: How to Make Smart Marketing Decisions: Do you want toknow if your content and social activities are supporting your business? Are youwondering how you can use Google Analytics to track your progress? In this episodeof the Social Media Marketing Podcast, Andy Crestodina, author of ContentChemistry, co-founder of Orbit Media and Google Analytics expert, shares how to useGoogle Analytics to help you make informed marketing choices. Listen to discover whyanalytics are so important to your business success and hear step-by-stepinstructions on how you can get started.
How to Find Hidden Social Media Referral Traffic With Google Analytics: Doyou know where all of your social traffic is coming from? Want more detailedinformation on social media referral traffic? The Google Analytics’ Social NetworkReferrals report gives you a top-level snapshot of social media referral traffic, but it
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may not show you everything. This article shows you how to create custom URLs tofind so-called dark social media referral traffic.
Calculate Your ROIHow to Measure Your Social Media ROI Using Google Analytics: Do you want tounderstand your social media ROI? Are you tracking the customer journey in GoogleAnalytics? This article shares how to collect and analyze the data you need to properlycalculate how social media marketing impacts your business.
Understand and report on your social media ROI.
Save Time With Shortcuts and Third-PartyToolsFive Google Analytics Shortcuts to Speed Your Analysis: Do you spend toomuch time watching and reporting your analytics? Do you want to streamline youranalysis process? Monitoring and reporting Google Analytics data can easily turn intoa full-time job by itself, but it doesn’t have to. This article shows how to set up fiveGoogle Analytics shortcuts for managing your reports.
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Use shortcuts to streamline processing of Google Analytics data.
9 Google Analytics Tips to Improve Your Marketing: Are you leveraging the manyapps, tools and plugins that work with Google Analytics? Integrating data from third-party tools, plugins and platforms with Google Analytics helps you gain insight aboutyour online marketing efforts. This article shares nine Google Analytics tips to improveyour marketing.
To find more tips, tactics and strategies, view a complete library of analytics articles.
What do you think? Which articles have helped you improve your socialmedia marketing with Google Analytics? Which articles have you used for yourGoogle Analytics resources? Please leave your thoughts and comments below
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Tags: audience analy tics, google analy tics, google analy tics reports, lisa d jenkins, roi, social media marketing data, social media
return on inv estment, traf f ic analy tics
ABOUT THE AUTHOR, Lisa D. Jenkins
Lisa D. Jenkins , an A ssoc iate Editor at Soc ial Media Examiner ,
spec ializes in Soc ial and Digital Communications f or des tinations
organizations and bus inesses in the travel and tour ism indus try .
Othe r pos ts by Lisa D. Jenkins »
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• Reply •
Raul Tiru • 3 days ago
Thank you Lisa, I will share this with our marketing department. I'm sure they'll love it too. 1△ ▽
• Reply •
LisaDJenkins • 2 days agoStaff > Raul Tiru
You are welcome, Raul. I'm glad you find it useful. Be sure to have them bookmark it because we'll updatethis as we publish new articles.
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• Reply •
Sure Profits • 2 days ago
This is excellent and I did not know the real value of these tools. I have seen and ignored them in the past. △ ▽
• Reply •
LisaDJenkins • 2 days agoStaff > Sure Profits
It's great you're going to dive in! △ ▽
• Reply •
Paul Waltkins • 2 days ago
Thanks Lisa. There's so much potential on Google Analytics, and somehow I have the feeling I'm stuck with its basicfunctions. This article is really helpful.
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• Reply •
LisaDJenkins • 2 days agoStaff > Paul Waltkins
I'm happy to read that this is going to move you forward, Paul! △ ▽
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• Reply •
Walter Hayes • 2 days ago
Hi Lisa, what is the difference between goals and events? △ ▽
• Reply •
LisaDJenkins • 2 days agoStaff > Walter Hayes
Hi Walter. Good question. Basically, Goals track specific actions with the URLs on your site while Eventstrack a user's actions on things like ad clicks, content downloads (like a pdf) or video views that may notrequire a screenload from your site.
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• Reply •
Pop's Shop • a day ago
WOW - didn't realize all the bells and whistles Google has put into the most recent analytics application. Lisa, for pointing them out to us.
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• Reply •
itechaleart • a day ago
perfect on for understating google analytics. :) really like it so much. △ ▽
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