Your Essential

10 Things You Must Do To Get Your Profile To Stand Out

Strategy

ByHoward Fox

@CoachHoward | FOXCOACHING.COM

About Me

• 20 years + Years in Information Technology (IT)• Began contemplating a career change in the mid‐2000’s• Back to school | Started coaching in 2008• Laid‐off from IT job in March 2012• Focus: Consulting | Leader Development | Career Coaching• Assessments | DiSC | MBTI | Social + Emotional Intelligence• Niches | LinkedIn

Goals & Objectives

• Introduction to LinkedIn• Successful Navigation

• Security Settings• Help

• Your Profile• Widgets | Which Ones & Why

• Networking• Connections• Groups

• Professional Branding• Blogs & Media• Discussions

Why 

• Everyone Needs To Network | Face‐to‐face | Virtual• #1 Global Professional Networking Tool• 300 Million+ Registered Members | 200 Countries• Your Linkedin Profile Ranks High On Google• Most Popular Social Network Being Used For Recruiting• Communicates Your Professional Brand Image• Complements Your Resume | Bio | Cover Letter• Research | Job Board | Companies | Groups

Navigation | Toolbars

• Home Page Text Search

Mail | Invitations to Connect Network Activity Search Filters

Account Settings

Navigation | Security & Settings

• Privacy & Settings• Help Center

Navigation | Security & Settings

• Activity Broadcasts• Who can see your activity

• Public Profile URL

Navigation | Help Center

• Research Topics

Navigation | Home Page

• Create Status Updates

• Read updates from your network and connections

• 1‐2x per day

1. The Profile | Picture & Name 

• Prime Real‐estate | Part I

• Near Professional Quality

• Accreditations • (ex. MA, CPA, BSW, MSW, RN)

The Profile | Picture cont. Nope

Okay

Better

Good

Best

2. The Profile | Public Profile URL

• Public Profile URL

• Not This

3. The Profile | Headline 

• Prime Real‐estate | Part II• Position | Employer• Profession | Skills• Skills Only

4. The Profile | Summary

• Content | White Space• Short Paragraphs• Sections to Highlight Items & Key Words

• Bulleted Lists• Other Helpful items

The Profile | Summary Content

• Shared Documents

5. The Profile | Additional Information

• Lists• Advice for Contacting You

6. The Profile | Skills & Endorsements

• Your Top Skills• Research a Skill• People Who have Endorsed You For those Skills

The Profile | Skills & Endorsements

• Refine Your Search• People• Jobs• Group• Relationships• Locations

• Research• Network

The Profile | Skills & Endorsements

• Refine Your Search• Groups

• Research• Network

7. The Profile | Projects

• Highlight Your Achievements

• Include Your Peers

8. The Profile | Experience

• Short Paragraphs• Include Bullets• Recommendations

The Profile | Edit Mode

• Look for the Blue Icons

• Edit & Reorder Sections

The Profile | Content Widgets

• Summary• Projects• Skills & Endorsements• Others

9. Research| Jobs

• Keyword Search• Companies• Key Connections

Research| Companies

• Follow Companies of Interest

• Research• Articles

Research| Groups

• Interests• Associations • Functions

Research| Group Participation• Discussions• Connections• Research Members

Research| News | Articles | Blogs• News You Follow• Top Posts• Top Influences• Channels• Publishers

Leave a recommendation for people who you’ve worked with.

@CoachHoward | FOXCOACHING.COM

10. Recommendations | Give

Also, don’t be shy about asking for recommendations.

@CoachHoward | FOXCOACHING.COM

Recommendations | Receive

“Get Your Network On”Invite people for coffee. Ask for informational interviews. (Talk to people.)

@CoachHoward | FOXCOACHING.COM

P.S. For more help with your LinkedIn Profile, sign-up for my weekly webinars at:

http://www.foxcoaching.com/Webinars-Linkedin.html

@CoachHoward | FOXCOACHING.COM