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Essential SEO for Bloggers & WordPress

Kelly Phillips6/24/14

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What Platform

Do You Use?

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Why Do You Blog?

ContentMarketing

Blogging vs

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Controlvs.

Simplicity

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What Can You Control?

Monetization Use of your content SEO Themes & Features Access and backups

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ContentOwnership

* If you’re on a blogging platform, check your terms of service.

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Optimize Your Images

Why worry?• Large image

increase loading time, which decreases SEO AND drives away your visitors

• Uses up your bandwidth meaning you’ll need to pay more for hosting

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Optimize Your ImagesWhat to do about it…

• Save down using a photo editing tool 600x400, (or your theme preferred size) under 100kb

• Use an image optimizer tool like http://www.smushit.com

• If you use many images in your posts, show fewer posts on your home page

• Use a CDN like Jetpack Photon or Cloudflare

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What about WordPress

SEO?

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Tags to do not count for SEO.(sorry)

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Categories(Table of Contents)

Tags(Index)

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SEOPlugins

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Teaches You How to SEO

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Teaches You How to SEO

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You Done Good!

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Getting Them to

Click

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Default Snippet

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Customized Snippet

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Is it a Page or a Post?

Home Services Blog ContactAbout

Service 1

Service 2

Post 1Post 2

Post 3

Post 4

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One or Both?RSS

Subscribe

• Sends an email to subscribers with your latest blog post (through Feedburner service)

• Low levels of tracking• Does not allow you to

send composed emails

Mailing List

• Allows you to compose and send emails AND auto send blog posts

• Higher level of tracking

• Ability to gather more user information

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Plugins to Consider for Blogging

(no more than 12)

• Related Posts• Popular Posts• Recycling Old

Content• Comment Spam• Comments• SEO

• Backups• Security• Social Sharing• Image Optimizer• Post

Scheduling/Editorial Calendar

• Caching (be careful!)

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Plugins to Consider for Blogging

(no more than 12)

• Yet Another Related Posts Plugin (YARPP)

• WordPress Popular Posts

• Revive Old Posts• Akismet• Comments• WordPress SEO

Yoast

• Backup Buddy• WordFence• Shareaholic• Eww Image Optimizer• WordPress Editorial

Calendar• W3 Total Cache

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Don’t Use Plugins For…It’s fairly easy to hard-code these things. Don’t waste your plugin power on these…

• Connecting Google Analytics

• Google Authorship• Mailing List Forms• Google Fonts• PayPal Buttons• Blog Roll• Social Media Icons

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• Created by Matt Mullenweg• Doesn’t really do much• May have originally been an

example for developers• WordPress major releases are

named for Jazz musicians

The Hello Dolly Plugin

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Steps to Success

• Define your goal (blogging/content marketing)

• Choose the plugins that help you achieve your goals

• Create a process for posting that includes SEO/Marketing– Define how you will SEO every post– Let plugins help you publicize

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