essential social media tools
DESCRIPTION
Essential social media tools and apps to help manage your social network. Managing the social media network for your business or brand, in addition to other responsibilities—such as running your business—is not an easy task. Finding content, scheduling, monitoring and managing engagement, and simply the technical know-how, can hamper your ability to effectively oversee your network to achieve the maximum ROI on your social media and content marketing investment. ! Your choices are either to hire a social media management professional, contract with an agency, or to find tools to make it easier for you to manage your network.! In our quest for simplicity and versatility in social media management, we’ve come up with some of our favorite social media apps and tools that will help you find, schedule, and post content, as well as monitor fan engagement across several social media platforms.TRANSCRIPT
Essential
Social Media Apps & Tools
to
Manage Your Network
TABLE OF CONTENTSSOCIAL MEDIA !MANAGEMENT………………….1!
!!!WHICH TOOLS TO USE……….2!
!!!THE TOOLS & APPS EXPLAINED…………………..…3!
!!!DESIGN ICONS AND SHAPES….4!
!!!WORKING WITH A THEME……...5!
!!!CONCLUSION & RESOURCES…6
SOCIAL MEDIA MANAGEMENT
Managing the social media network for your business or brand, in addition to other responsibilities—such as running your business—is not an easy task. Finding content, scheduling, monitoring and managing engagement, and simply the technical know-how, can hamper your ability to effectively oversee your network to achieve the maximum ROI on your social media and content marketing investment. !Your choices are either to hire a social media management professional, contract with an agency, or to find tools to make it easier for you to manage your network.!In our quest for simplicity and versatility in social media management, we’ve come up with some of our favorite social media apps and tools that will help you find, schedule, and post content, as well as monitor fan engagement across several social media platforms.
THE ESSENTIAL
Social Media APPS & TOOLS
FEEDLY
BUFFER
SPROUT
There is a plethora of social media management platforms and apps out
there, and many offer all-in-one solutions. However, combining services and apps maximizes
potential social media engagement.
FEEDLYFeedly is a fantastic aggregator/reader that gathers content from across the Web into one easily accessible page. Search by keyword, topic or URL for relevant content to share with your audience, or for blog ideas.
BUFFERBuffer is an app that can work hand-in-hand with Feedly. Share content with your social networks on LinkedIn, Facebook, Twitter & Google+. Schedule posts for different days/times for maximum impact.
GOOGLE ALERTSTrack mentions of your brand name and business social profiles, as well as content and links shared by you and others with Google Alerts. Get a daily digest emailed to you, or set up a RSS feed that you can import into Feedly.
SPROUT SOCIALMonitor direct and public messages and mentions, and engage with fans/followers on Facebook and Twitter using this app. This platform also integrates Feedly for easy content sharing, and provides social analytic reports.
THE ESSENTIALS TO
Social Media Management
CREATE
SHARE
MONITOR
There are four main components to managing an effective social media
network. Creating, as well as finding, content related to your business;
sharing that content; monitoring your network for comments/shares/
mentions; and engaging with your fans and followers.
Many social media management platforms offer tools to help you keep on top of your social network.
ENGAGE
Need help with your social management? Call Us: 323-‐205-‐6436