essential stats for convincing smbs to invest in …...(biajkelsey local commerce monitor (lcm)...

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Essential stats for convincing SMBs to invest in local search

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Page 1: Essential stats for convincing SMBs to invest in …...(BIAJKelsey Local Commerce Monitor (LCM) Survey, Wave 16, November 2012) 95% of smartphone users have looked for local information

Essential stats for convincing SMBs to invest in local search

Page 2: Essential stats for convincing SMBs to invest in …...(BIAJKelsey Local Commerce Monitor (LCM) Survey, Wave 16, November 2012) 95% of smartphone users have looked for local information

1. Local consumers rely on the internet

Page 3: Essential stats for convincing SMBs to invest in …...(BIAJKelsey Local Commerce Monitor (LCM) Survey, Wave 16, November 2012) 95% of smartphone users have looked for local information

Source: Local Consumer Review Survey 2014

Page 4: Essential stats for convincing SMBs to invest in …...(BIAJKelsey Local Commerce Monitor (LCM) Survey, Wave 16, November 2012) 95% of smartphone users have looked for local information

Source: Local Consumer Review Survey 2014

Page 5: Essential stats for convincing SMBs to invest in …...(BIAJKelsey Local Commerce Monitor (LCM) Survey, Wave 16, November 2012) 95% of smartphone users have looked for local information

2. More users = more searches = more potential customers!

Page 6: Essential stats for convincing SMBs to invest in …...(BIAJKelsey Local Commerce Monitor (LCM) Survey, Wave 16, November 2012) 95% of smartphone users have looked for local information

Source: Local Consumer Review Survey 2014

Page 7: Essential stats for convincing SMBs to invest in …...(BIAJKelsey Local Commerce Monitor (LCM) Survey, Wave 16, November 2012) 95% of smartphone users have looked for local information

Source: Local Consumer Review Survey 2014

Page 8: Essential stats for convincing SMBs to invest in …...(BIAJKelsey Local Commerce Monitor (LCM) Survey, Wave 16, November 2012) 95% of smartphone users have looked for local information

3. Having a website is just a start

Page 9: Essential stats for convincing SMBs to invest in …...(BIAJKelsey Local Commerce Monitor (LCM) Survey, Wave 16, November 2012) 95% of smartphone users have looked for local information

Source: Local Consumer Review Survey 2014

Page 10: Essential stats for convincing SMBs to invest in …...(BIAJKelsey Local Commerce Monitor (LCM) Survey, Wave 16, November 2012) 95% of smartphone users have looked for local information

Source: Local Consumer Review Survey 2014

Page 11: Essential stats for convincing SMBs to invest in …...(BIAJKelsey Local Commerce Monitor (LCM) Survey, Wave 16, November 2012) 95% of smartphone users have looked for local information

4. It’s crucial to be prominent

Page 12: Essential stats for convincing SMBs to invest in …...(BIAJKelsey Local Commerce Monitor (LCM) Survey, Wave 16, November 2012) 95% of smartphone users have looked for local information

Source: Local Consumer Review Survey 2014

Page 13: Essential stats for convincing SMBs to invest in …...(BIAJKelsey Local Commerce Monitor (LCM) Survey, Wave 16, November 2012) 95% of smartphone users have looked for local information

5. Reputation matters!

Page 14: Essential stats for convincing SMBs to invest in …...(BIAJKelsey Local Commerce Monitor (LCM) Survey, Wave 16, November 2012) 95% of smartphone users have looked for local information

Source: Local Consumer Review Survey 2014

Page 15: Essential stats for convincing SMBs to invest in …...(BIAJKelsey Local Commerce Monitor (LCM) Survey, Wave 16, November 2012) 95% of smartphone users have looked for local information

6. Consumers trust what they read online

Page 16: Essential stats for convincing SMBs to invest in …...(BIAJKelsey Local Commerce Monitor (LCM) Survey, Wave 16, November 2012) 95% of smartphone users have looked for local information

Source: Local Consumer Review Survey 2014

5. Reputation matters!

Page 17: Essential stats for convincing SMBs to invest in …...(BIAJKelsey Local Commerce Monitor (LCM) Survey, Wave 16, November 2012) 95% of smartphone users have looked for local information

7. Consumers make quick decisions about who to use

Page 18: Essential stats for convincing SMBs to invest in …...(BIAJKelsey Local Commerce Monitor (LCM) Survey, Wave 16, November 2012) 95% of smartphone users have looked for local information

Source: Local Consumer Review Survey 2014

Page 19: Essential stats for convincing SMBs to invest in …...(BIAJKelsey Local Commerce Monitor (LCM) Survey, Wave 16, November 2012) 95% of smartphone users have looked for local information

Source: Local Consumer Review Survey 2014

Page 20: Essential stats for convincing SMBs to invest in …...(BIAJKelsey Local Commerce Monitor (LCM) Survey, Wave 16, November 2012) 95% of smartphone users have looked for local information

8. Even your existing customers are looking for you online

Page 21: Essential stats for convincing SMBs to invest in …...(BIAJKelsey Local Commerce Monitor (LCM) Survey, Wave 16, November 2012) 95% of smartphone users have looked for local information

Source: Local Consumer Review Survey 2014

Page 22: Essential stats for convincing SMBs to invest in …...(BIAJKelsey Local Commerce Monitor (LCM) Survey, Wave 16, November 2012) 95% of smartphone users have looked for local information

9. Your customers are social & so are your competitors

Page 23: Essential stats for convincing SMBs to invest in …...(BIAJKelsey Local Commerce Monitor (LCM) Survey, Wave 16, November 2012) 95% of smartphone users have looked for local information

Source: Local Consumer Review Survey 2014

Page 24: Essential stats for convincing SMBs to invest in …...(BIAJKelsey Local Commerce Monitor (LCM) Survey, Wave 16, November 2012) 95% of smartphone users have looked for local information

Source: Local Consumer Review Survey 2014