essentially healthy the waitrose approach joanne lunn nutritionist
TRANSCRIPT
essentially healthy
the Waitrose Approach
Joanne LunnNutritionist
It is our responsibility to make sure that our products, labels and all forms of communication comply with all relevant legislation
Of particular relevance to healthy eatingEC Regulation on Nutrition and Health Claims
This exists to ensure that customers are not misled by false or meaningless claims
If we wish to communicate health messages in advertising we must comply with rules set out in CAP codes which have mirrored requirements of NHCR
Because we sell the food we want to talk about….
The Past – Black and White
Eat and enjoy a wide variety of foods each day
Make it delicious and nutritious
Find your balance
Cut down, don’t cut out(unless you have to, of course!)
Start today!
LOVE life nutrition principles
The LOVE Life Range
Our aim is to encourage our customers to eat more of the foods that provide us with the nutrients many of us are not getting enough of
• Fruit and vegetables• Oily fish• Wholegrain foods
• Vitamins and minerals• Omega 3• Fibre
Front of Pack LOVE life claims
Point of Sale
LOVE Life Magazine
LOVE Life you count
Meal Plans to Support the Range
LOVE Life Free From
