essentials of a business plan by nurture talent
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Business Plan for Entrepreneurs
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Agenda
Business Plan documents Presentation
Important Ingredients Detailed projections
Planning sheet Assumptions sheet
Executive Summary Key mistakes to be avoided
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Business Plan
Key areas Consumer Team Sales Marketing Operations Financial General Guidelines
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Consumer
Who is your consumer/customer?
What is her pain point?
What is your solution?
How will you get your first customer?
Key Mistakes “Everyone” is my customer Market Prediction is too high/too low
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Team
What is the team’s background and experience?
What is the motivation to become an entrepreneur?
Are all relevant skills covered by the team?
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Quality of Team
Achievements Past performance Sales experience Business expertise Commitment Team bonding Gaps in the team
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Sales
What is your sales strategy? Online or offline Direct or distributor Sales team or partners
What is the cost of sales?
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Marketing
Have you covered all the 4Ps? Product, Price, Place, Promotion
How will you market your product? Medium, message, Budgets and Timelines
Who are the competitors? How are you better? Have you done market research or made
prototype?
Key Mistakes We have “no competition” Our 5 friends have told us this will work!
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About the Market
Adequately describe the market – check if it is realistic Size Scope Growth
Show a clear marketing plan, including distribution Medium and message Budgets and Timelines
Cover after sales service – need and benefit
Show existing partnerships - whether service providers, manufacturers, distributors, or third-party developers
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Products/Services
Describe your company product/services completely Clarify if you own or license the technology Inform whether patent protection is available Can your product be defended against competition? What customer pain do the product/service address Show the difference between you and your
competitors Show the potential in future products/services
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Example slide for MistakeMarketing Strategy
We are positioning the company as a competitive-cost, high quality, user-friendly as per consumer requirements in the market place. Marketing includes: Traditional information providers such as Print and
Radio Media Interned advertising, along with cross promotional
offers E-mailers to databases Multiplex branding Distribution of Blue Cards through theaters Outdoor branding (hoardings) and retail activites,
leaflet distribution through partnership College networks, social networking sites and blogging
sites.
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Operations
If you fail to plan, you plan to fail! When will you start? Where will you start? Will you make or buy your product? How will you supply? What are the technology issues?
Key Mistakes No “How to” plan
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Financial Plan
Have you got all the revenues and costs correct?
Do the financials show a sustainable revenue model? Are the profit margins growing?
What are the plans to use funds?
What are the plans for sourcing funds?
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Question your Financial Plan
Has the company provided adequate and understandable current and projected financial statements?
Are the company’s projections realistic?
Do the financials show a viable and sustainable revenue model?
Has the company adequately considered all costs associated with developing and marketing its product/services?
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Has the company articulated the use of raised funds?
Has the company considered a reasonable exit strategy?
Have the founders contributed their own capital into the company?
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Competition
Recognize competitors Show the competitive analysis, with key
features and benefits Present a strong and factually based
reasoning for its competitive advantage Identify other players in the market Does the company need a first-mover
position? Timing advantage to make this approach
succeed?
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General Guidelines
Make a comprehensive plan Complete information and analysis
Spend time and thought on Market characteristics Competition, specially differentiation
Follow limits for number of slides, timelines, font sizes, colors etc.
Keep it clean – do not clutter
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General Guidelines
Be Objective – talk in numbers
Include a Summary page
List out assumptions
Be Objective – words like better, faster etc. have to be supported by numbers
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Key Avoidables
Do not say we have “No Competition”
1 friend/5 colleague is not a sample size Prototypes work best - Show a demo
Lack of sources of information
Clarity of figures – in lakh/crore etc.
“Secret” business ideas