Essentials of Performance Management & Dimensional Modeling of

Vodafone

Presented by: PMT09

Aditi Maheshwari Y13UC339Gopal Kumar

Y13UC105Rahul Pandey

Y13UC216

Objective

Overview:

Vodafone Group is the world’s leading mobile operator service provider with a presence in Europe, Asia Pacific,

United States, and the Middle East.

It has international base customer for different services with geographic diversity.

Vodafone has implemented many products such as voice calling, text messaging, mhealth service, mobile money

banking services, vodafone live, vodafone mobile connect usb modem, vodafone foundation etc.

Company has different types of customers like retailers which deal directly finance, other type of customer is

consumer which uses services provided by the Vodafone group and stockholders.

Company has different type of department to fulfill the requirements of company like IT department for network,

Finance department for dealing with finance etc.

Objective:

To be the communication service provider leader in an increasingly connected world by adopting new technology

and maximizing the number of customers.

Minimize the cost of services provided by the company and maximize the revenue generated.

Expansion of business and optimization of running business operations cost.

Maximize the revenue to Maintain appropriate investment in new and existing business and markets.

Create and launch new value-added services around the globe to attract the new customers.

Strategy Map

Strategy map:

Goals and Measures

Analyze Market Share

We have taken on region level the Fixed revenue, Data Revenue and Other Income to generate Total

Income of the company

Total Income=Fixed Revenue+Data Revenue+Other Income

Then we calculate Interest amount based on the interest rate provided in assumption cube

Interest Amount=Total Income * Interest Rate/100

We measure EBITDA as per following formula

EBITDA= Total Income-Interest-Taxes-Capital Expenditure

Then we have also taken Return of Common Equity and Free Cash flow to measures the market share of

each region.

Analyze Bill Report

We have analyzed each individual bill status given their all call information i.e.

Number of Calls, Total Minutes used, Roaming Minutes used and then we have

calculated final bill amount using all other factors by the given formula

Bill Amount=Fixed Rental+(Total Minutes-Total Free Minutes)*Local

Charge+Roaming Minutes*Roaming Charges+Taxes

DIMENSIONS AND CUBE

CUBES used in our Project

Assumption Cube

Assumption

Contribution Cube

Bill Report

Market Share

Performance Measure

Reporting Cube

Currencies

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Challenges

Challenges

The software uses the RAM as a calculation so it is difficult to operate on very large

scale data on personal level.

There is no functionality of renaming of cubes or dimensions.

Difficult to analyse the functionality parameters for a large MNC like vodafone.

2 users can’t login at the same time.

Summary

Summary and Possible Improvements

Analyzed three measures of Financial and customer perspective

Assigned different users with different rights for contributing or reviewing

specific region

Used different currencies for different region and subsequently converted the final

amount in different currencies.

We have not calculated employee turnover and customer churn rate as it was

difficult to parameterise the values in IBM Cognos.

Any queries?? :)