establish. engage. enhance....using linkedin
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TRANSCRIPT
Establish. Engage. Enhance.
Jessica Bland Flagg
[connections]
[conversations]
[credibility]
Workshop purpose• To learn how to leverage what you read, what you know, and who
you are to establish credibility, enhance business relationships, and make connections with customers and other members of the value chain.
Ben Duffy Questions• Who?
• Why?
• When?
• How?
Becoming popular among businesses
50 million tweets sent a day
• 1,400% growth in Tweets from Feb 2009-2010
Known for… User stats Facts
“The Big Kahuna” More than 400 500 million active users
• 50% of active users log on daily• 35 million users update their status each day In 2010 FB passed Google as #1 site in US
Development, larger donors, community leaders
70 million+ members in 200+ countries
• A new member joins every second• 1/2 members are outside the U.S.
Content is king The second largest search engine in the world
• 20 hours of video is uploaded to every minute• 72% of US video streams
Click to play video
what?
• Executives from all Fortune 500 companies
• Eastman employees
• Available in English, French, German, Italian, Portuguese and Spanish
who?
demographics
Source: Quantacast Corporation 2010; 2/25/10
My LinkedIn
why?
…. everyone else is doing it ! ….enhance your personal brand.
….connect with key players in the value chain.
…. repurpose MarCom tools.
[y]our brand is [y]our reputation; the perception of who [we are] Eastman is.
My LinkedIn
when?
….will I have time?….is it appropriate?
My LinkedIn
how?
….the heck do I USE this thing?….much time?….much content?….to leverage?
Customer journey | marketing comm. toolbox
Media/PR
Online Information
Brochures & Collateral
Web Forums
Shows/Events
Direct/E-Marketing
Promotional Items
One-on-One
Partner Support
Consideration
Purchase
Usage/ Ownership Experience
Brand Awareness
Loyalty & Retention
Advertising
Social media
Social media
Social media
Social media
Social media
Social media
Social media
Social media
Social media
Measurement & metrics
Cross-platform measurement
Act Items
1. Establish
2. Connect
3. Join
4. Share
Enhance. [credibility]
Engage. [conversations]
Establish. [connections]
o
^ ion
Additional slides
Purpose• To educate the PnR team how to leverage social media to
enhance business relationships and connections with members of the value chain
People• Our team.
Approach• NO GATOR BRAIN!
Results• Increase our ability to enhance relationships with members of the
value chain using social media
BRAIN.