establishing a social media presence

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  1. 1. Uptake Solutions 2014 ? ? Establishing a Social Media Presence How to get online and participate
  2. 2. The digital revolution is far more significant than the invention of writing or even of printing. Douglas Engelbart Uptake Solutions 2014 [ 2 ]
  3. 3. Housekeeping Welcome How many social networks are people on? What social networks would you like to know more about? Assumed Knowledge Basic computer literacy Uptake Solutions 2014 [ 3 ]
  4. 4. What you will learn What is Social Media? What does it mean to be a citizen of the internet? Why is it important to be on social networks? The 5 networks you need to know about Which networks should you use? What you should post on each medium Hands on Getting started with one network Uptake Solutions 2014 [ 4 ]
  5. 5. What is Social Media Social media Its a way to connect with people using technology. Its about conversations; sharing, communicating and collaboration. Its the shift from one-to-many distribution to many-to-many where the people direct the conversation, not the Uptake Solutions 2014 [ 5 ]
  6. 6. Social Media is not Social Media is not just Facebook and Twitter The same way cars are not just GM and Toyota Is not a place where people will passively listen You choose what to watch on YouTube (active), you have no choice when TV broadcasts (passive) A platform for attacking others (Trolling) Uptake Solutions 2014 [ 6 ]
  7. 7. Uptake Solutions 2014 [ 8 ]
  8. 8. Uptake Solutions 2014 ? ? Questions? Uptake Solutions 2014 [ 9 ]
  9. 9. Why use social networks? To be a global citizen Contribute Learn Listen Connect Promote Uptake Solutions 2014 [ 10 ]
  10. 10. Uptake Solutions 2014 [ 11 ]
  11. 11. Uptake Solutions 2014 ? ? Questions? Uptake Solutions 2014 [ 12 ]
  12. 12. Uptake Solutions 2014 ? ? The networks you need to know about Uptake Solutions 2014 [ 13 ]
  13. 13. Uptake Solutions 2014 ? ? Facebook Friends and Family Uptake Solutions 2014 [ 14 ]
  14. 14. What is Facebook The most personal social network Most people on social media have facebook Been called the social infrastructure of the web Uptake Solutions 2014 [ 15 ]
  15. 15. Friends and Family Real world friends Community groups Uptake Solutions 2014 [ 16 ]
  16. 16. Games / Relaxation Uptake Solutions 2014 [ 17 ]
  17. 17. News Source Uptake Solutions 2014 [ 18 ]
  18. 18. Uptake Solutions 2014 ? ? Questions? Uptake Solutions 2014 [ 19 ]
  19. 19. Uptake Solutions 2014 ? ? Twitter The open conversation Uptake Solutions 2014 [ 20 ]
  20. 20. What is Twitter Micro-blogging service limited to 140 characters (keep to 120 max) Share moments in time with others. Its about now Uptake Solutions 2014 [ 21 ]
  21. 21. Online Communities People connecting through shared interests More intellectual discussion Open and public Uptake Solutions 2014 [ 22 ]
  22. 22. Journalists, Politicians, Celebrities Uptake Solutions 2014 [ 23 ]
  23. 23. Real time events Uptake Solutions 2014 [ 24 ]
  24. 24. Perceptions of issues and events How do people see the world? Uptake Solutions 2014 [ 25 ]
  25. 25. News Source Uptake Solutions 2014 [ 26 ]
  26. 26. Uptake Solutions 2014 ? ? Questions? Uptake Solutions 2014 [ 27 ]
  27. 27. Uptake Solutions 2014 ? ? LinkedIn Professional Networking Uptake Solutions 2014 [ 28 ]
  28. 28. What is LinkedIn? Professional networking tool no nonsense Show off your skills and abilities Connect with other business professionals. Seriously, Business Business Business! Uptake Solutions 2014 [ 29 ]
  29. 29. The Professional Person Business people Professionals Companies Job seekers Career Climbers Uptake Solutions 2014 [ 30 ]
  30. 30. Recruiting Uptake Solutions 2014 [ 31 ]
  31. 31. Exchanging contact details And contacting people Uptake Solutions 2014 [ 32 ]
  32. 32. Uptake Solutions 2014 ? ? Questions? Uptake Solutions 2014 [ 33 ]
  33. 33. Uptake Solutions 2014 ? ? YouTube Video Uptake Solutions 2014 [ 34 ]
  34. 34. Video People Broadcast yourself! People upload videos for free and share them with the world Gangnam style currently has over 2bn+ views! Uptake Solutions 2014 [ 35 ]
  35. 35. TV How tos Gaming Channels Music Videos Funny Videos Artistic Talents Education Uptake Solutions 2014 [ 36 ]
  36. 36. Uptake Solutions 2014 ? ? Questions? Uptake Solutions 2014 [ 37 ]
  37. 37. Uptake Solutions 2014 ? ? Blogging Write your own news stories Uptake Solutions 2014 [ 38 ]
  38. 38. Who Blogs? Professional and amateur writers Write about any topic, no matter how small Can blog in many different ways Video Text Pictures Uptake Solutions 2014 [ 39 ]
  39. 39. Social Media Statistics Australia June 2014 1. Facebook 13,200,000 users 2. YouTube 12,750,000 UAVs 3. WordPress.com 6,300,000 4. Tumblr 4,900,000 5. LinkedIn 3,700,000 6. Blogspot 2,950,000 7. Twitter - 2,500,000 Active Australian Users 8. Instagram - 1,600,000 Active Australian Users 9. TripAdvisor 1,450,000 10. Snapchat - 1,070,000 Active Australian Users Uptake Solutions 2014 [ 40 ]
  40. 40. Experts Uptake Solutions 2014 [ 41 ]
  41. 41. Uptake Solutions 2014 ? ? Questions? Uptake Solutions 2014 [ 42 ]
  42. 42. Uptake Solutions 2014 ? ? To Sum up Uptake Solutions 2014 [ 43 ]
  43. 43. Uptake Solutions 2014 [ 44 ]
  44. 44. Read More We have some resources on this website for you. www.uptakesolutions.com.au Watch news sites like mashable and social media examiner Google! Uptake Solutions 2014 [ 45 ]
  45. 45. Uptake Solutions 2014 ? ? Thank you! Uptake Solutions 2014 [ 46 ]