establishing online presence - using social media by latif sheikh

Lathif Sheikh | @lathif8 | www.lathifsheikh.com

Topic: Establishing Online Presence - Using Social Media

Latif SheikhAccount Manager -Social Media & BusinessDevelopment @ Finesse


Topics to be covered…

• What is Online Presence ?

• 7 Stages to Build your Online Presence

• The Power of Social Media

• 5 Pillars of Social Selling

• 17 LinkedIn Profile Must Haves

• 10 Steps to Building a Strong Online Presence Using Social Media

• Few Tips To Build Your Social Media Presence

• 5 Ways to Use Social Media and Your Online Presence to Drive People Offline


What is Online Presence ?

Your online presence is simply where you are

found online. It can include your website, your social media

profiles or pages, your images, your videos, and your audios

to name a few.

Having an online presence is vital to the success of

your business. When properly done, an online presence

can create opportunities for networking,

new business, and new ventures.


7 Stages to Build your Online

Presence


#1.

Strategize:

What are

your goals?

7 Stages to Build your Online Presence


#2.

Set up a

Solid

Platform



#3.

Make it the

best website

anyone has

ever visited



#4.

Provide

visitors with

continued

value through

a blog or free

giveaway



#5.

Be social:

Build your

presence

outside of

your website



#6.

Be even more

social: It’s not

all about you



#7.

Track your

Progress



POWER OF


Power of Social Media


Let people find your updates using Google, Facebook, Linkedin or Twitter Search

Whenever post an update on any social platform, make sure your post includes:

• Description about the topic (with keywords & location) • 2 – 3 relevant #Hashtags

• An attractive image • A link back to your relevant webpage or blog post

Facebook has more than 1.8 Billion users! A social utility that connects you with friends and others who work, study and live around you. Use Facebook Groups & Pages.

LinkedIn has 200 million+ members . Manage your professional identity. Build and engage with your professional network. Access knowledge, insights andopportunities.

Twitter currently has more than 284 + million users!Instantly connect to what's most important to you. Follow your peers, experts, and breaking news.

Google+ connects you with friends and family, explore your interests, and see how all of Google gets better. Post consistently and optimize for SEO

Pinterest has 40 Million + monthlyActive users.25% of Fortune 500 Companies are there on Pinterest. Add a pin it button to your website.To help keep track of things you like.

More than 1 Billion Unique usersVisit website monthly. Mobile makesUp almost 40 % of Youtubes globalWatch time. Upload your videos, ads,Interviews,reviews online for free.

Connect Communicate Learn Express Create Share


Some of the Other Benefits of Social Media Marketing/Presence


5 Pillars of Social Selling


17 LinkedIn Profile Must Haves


How Reference works in Social Media


10 Steps to Building a Strong Online Presence Using

Social Media

#1.

Choose your Platforms Wisely

#2.

Have a Complete Profile

#3.

Build a Brand Voice

#4.

Post Regularly

#5.

Provide Great Content

#6.

Be Visual

#7.

Encourage Participation

#8.

Build a Brand Community

#9.

Test, Analyze & Optimize

#10.

Damage Control


Do’s & Donts of Social Media


Ways to Use Social

Media and Your Online

Presence to Drive People

Offline


#1.Online calls to

action

5 Ways to Use Social Media and Your Online Presence to

Drive People Offline


#2.O2O

Advertising




#3.Networked networking




#4.Local social

groups




#5. Online and on the go




Take Away from Today’s Session

Have a plan for your social mediaEstablish your brand identity on

social platforms

Give yourself a social media makeover.

Make content visually appealing.

Maintain consistency.

Publish timely, relevant content.

Recognize your clients and audience.

Engage with other businesses, brands, and social media users.

Cultivate a community.

Tailor your social media presence to what you can manage.


SearchEngineWatch.com|ClickZ.com|

SESConference.com

SocialMediaExaminer.com| HubSpot.com

Guy Kawasaki| Peg Fitzpatrick | Kim Garst

| Andrea Vahl

Learn with Google: www.google.com/ads/learn

Keep Learning…Follow Experts Online…!

http://www.searchenginewatch.com/

clickz.com

http://www.sesconference.com/

SocialMediaExaminer.com

HubSpot.com

http://www.guykawasaki.com/

https://www.linkedin.com/in/pegfitzpatrick

http://kimgarst.com/

http://www.andreavahl.com/about


Q & A


Lathif SheikhAccount Manager – Social Media & Business Development @ Finesse

Web : www.LathifSheikh.comEmail : [email protected]

lathif8@live/gmail.com

Facebook : @lathif8Twitter : @lathif8Instagram : @lathif8Pinterest : @lathif8Linkedin : latifsheikh

TEL : +971 56 991 7500

Stay Connected..!

http://www.finessedirect.com/

http://www.lathifsheikh.com/

mailto:[email protected]

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