establishing trust - ken courtright

Ever felt like this…?

Copyright 2014 - All Rights Reserved www.todaysgrowthconsultant.com

Slides are at my booth Saturday

http://www.todaysgrowthconsultant.com

Copyright 2014 - All Rights Reserved Today’s Growth Consultant

Fact:

Your Online Credibility

Often Determines Your

Overall Income…

“What shows up when your

personal or company name is

typed into Google?”

First Sentence of “Guerrilla Marketing Today”

-Ken Courtright

Case Study

Evidence:

Dentist:

Nick…

What should

I Do?

What if you could achieve

the Same Results

without paying for it?

Copyright 2014 - All Rights Reserved Today’s Growth Consultantc

If you looked more trustworthy, would you

be able to do more business?


Do people JUDGE other people?

”3 Seconds” – We are Judged & Convicted

So… Let’s put this to the test?


Which of these financial advisors did

76% of people trust with their money?

Our “Presence”…gives off Signals:

Physical and Digital


What should I wear?

Well…you can’t overdress !!


Most Websites Today…

…a bit under-dressed

Ironically, the principle

of

“Over-Dressing” works the same for

your web properties!


HOW DO WE KNOW??

Fact: Dress your website correctly…

…Revenue WILL Follow

You aren’t so special that the

“Right Clothes” won’t work for you

Best Part…


Auth. Site – 50/50 $

May 1992

Rev. Gen – 50/50 $

Nov 2011

2 Unique Companies:

440 Revenue-Generating Websites

We noticed something ODD

100,000,000 + views 2014

24HR. / 160K /ANNUALLY

Problem: … We can’t “Test” inside our portfolio

HAVE to succeed…

Contractually “Guarantee” 15% - 22%

480 Revenue-Generating Websites

Small Problem… we are really Growing

Question that “Social Proof” is built to answer…

Closer look at “SOCIAL PROOF”

We needed

What do our potential clients

NEED to seeto feel comfortable doing business with us?

Power of “Social Proof”

We Follow Suits Sell

Power of “Social Proof”

We are Followers first,

Leaders ONLY when have to

A “Group” CAN’T be wrong

There is Safety in a Tribe

Sell your Audience to your Audience

Fear of Loss…”Display your Resume”

Perception is Reality

Comedian in a Suit

Put your “Suit” on

The Media is your “Suit”

GIVE them someone to Follow

“Prove you have clients” – ProBono!

4 Principles of website engagement

“Social Proof” Fact: Action Needed:

Results:

1 out of 8 1 out of 3.5

One might say…

That’s great for Ken. He’s got a team of

Designers, Programmers, Developers…

…What the heck can “little old me” do?

Let’s look at what we actually did…

* Recommends Endorsements

* Testimonials

* Local Media

* Commercial Media

2. Suit Coat

*(haro)

1. GLFT Shirt

Google +

Linkedin

Facebook (fan page)

Twitter

Positions “Presence” on

4 of 10 Largest !!

PS. YouTube a 12 yr. old

Is there anything on this page

“little old you” CAN’T do?

* Recommends Endorsements

* Testimonials

* Local Media

* Commercial Media

Google +

Linkedin

Facebook (fan page)

Twitter*(haro)

--Even a Comedian…Positions “Presence” on

4 of 10 Largest !!

PS. YouTube a 12 yr. old

What did this cost us?

For Revenue-Generating Purposes…

Trust Trumps EVERYTHING

B.C. – 1995 Know – Like - Trust

1995 – Forever Trust - Know – Like - Trust

…Is it Better to HAVE Credibility

–or-

to APPEAR to have Credibility?

Best Business Question of our time…

Unseen CREDIBILITY = Unseen Revenue

* This slide often upsets people:

Fact- We are paid based on:

Who We Are… not What We Do or What We Know

MORE SOCIAL PROOF

1/8

1/3.5

Who We Are can only be measured by SOCIAL PROOF

= MORE Credibility = MORE Revenue Allowance

Commercial:

Psychology of Selling - “Psychology of Buying”

MCIWorldcom 2000 – Call Center 2004

1. Don’t Alienate the Buyer – They know people

2. Value = 2X

3. Real Urgency is More Valuable then Value

4. Fear of Loss is Greater then the desire for gain

5. Be Real – Stop Selling – Relax in the #’s

Don’t Alienate the Buyer – They know people

Our 5%

Value = 2X

Build Value into Product until 2X the market

Real Urgency is More Valuable then Value

It is Physically Today thru Monday

Launch – Character of Brand and Integrity

Fear of Loss is Greater then the desire for gain

Refundable deposits

“Act of God” clause 12 months…

Be Real – Stop Selling – Relax in the #’s

Goal Foundation:

Peak’s Orlando 5 by 12:05a.m….

1 Day – 6 Hrs.

Todays Goal:

Sat-Sun deposits

Mon noon Pd. In Fulls

3 Days, 1 week prep for some

3 Deals already in

Goal: 15 by Sunday 4pm

establishing trust - ken courtright

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