establishing your social media presence socialmedialeaps.com
TRANSCRIPT
Establishing Your Social Media Presence
SocialMediaLeaps.com
Today’s Speaker
Anita Campbell• Founder, Small Business Trends
– SmallBizTrends.com– Community touching 250,000+ monthly
• Weekly Podcast interviews for 5 years• Owns BizSugar.com, a social sharing site• @Smallbiztrends on Twitter
Hi!
Social Media Leaps
• Online resource helping you kick off, improve your social media presence
• Explore:– Worksheets– Instructional guides
• Best of all:– 60 day plan– 5-minute leaps
Ready?
Let’s get it started!
How to Attract Followers
• Complete your profile• Follow people• Tweet regularly & get tools to help:
– SocialOoomph.com; CoTweet.com to schedule tweets and delegate
– RSStoTwitter• Retweeting makes friends
– RT @[name] – Twitter Retweet button
• Lists: set some up!• Publicize: badges, widgets, email sigs
What if I Make a Faux Pas?
• Be you!– Can it be wrong if it’s your personality?
• Listen and converse• “The Mom Rule” • Business vs. personal account?• Don’t hard sell
– Networking event, not advertisement• As for the rest … don’t be afraid
Using Twitter to Drive Traffic
Using Twitter to Drive Traffic
The Power of Retweets
• Make original tweet short enough• Most retweeted words include:
– You– Twitter– Please– Retweet – Post– Blog– Free
Twitter To Do
• Complete profile; upload photo• Put Twitter time on your calendar• Follow at least 10 new people per day,
for one week• Tweet at least once/day for a week• Retweet something of one of the people
you follow, once per day• Set up TweetBeep Alerts• Evaluate a Twitter tool for efficiency
Facebook Fun Facts
• 700,000+ …. local businesses have active Fan Pages on Facebook
• 3.5 Billion … pieces of content shared on Facebook each week
• 55-65 year-old females … are fastest growing segment on Facebook
Profiles, Pages, Groups – Oh My!
• 3 Types of Presence:– Personal profile– Business fan page– Group
Keep it Fresh! - Content
• Automated feeds– Twitter: http://apps.facebook.com/twitter/ – Blog: Social RSS app
• Manual updates – Share photos and videos– Share links– Ping.fm for easy updating
Network!
• Visit pages and comment on Walls• Share links and events• Tag people with @ symbol • Add friends; invite fans• Become fans; favorite business pages• Join groups• Consider advertising
“The more you do, the more you get”
Facebook To Do
• Complete profile/page; upload photo/logo
• Put Facebook time on your calendar• Friend or invite to be fans, at least 10
people per day, for one week• Write on your wall • Consider setting up automated feeds (if
you decide to go that way)• Write 2 comments per day on walls of
friends/fans
LinkedIn Numbers
• 55 Million …. are members of LinkedIn• All 500 … of the Fortune 500 are
represented in LinkedIn• $195 … is the cost to run one job ad on
What to Use LinkedIn For
• Employee recruitment & job hunting (professionals & mgmt)
• Sales research• Finding/checking out business
partners • Networking• Sharing expertise
LinkedIn To Do
• Complete Personal Profile • Add connections:
– address book upload– manual
• Add content – manual updates or feeds• Ask and answer – LinkedIn Answers• Create company page• Display/promote badge for profile
Questions?
Anita CampbellSmallbiztrends.com
@Smallbiztrends
???
For More Information
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