estc 2011 presentation by gale ozaeta, belize tourism board, destination management tools
DESCRIPTION
Ecotourism and Sustainable Tourism Conference (ESTC) (http://www.ecotourismconference.org/) presentation by Gale Ozaeta, Marketing Officer, Belize Tourism Board, presented in September 2011. Organized by The International Ecotourism Society (http://www.ecotourism.org), the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry.TRANSCRIPT
This presentation was presented at the Ecotourism and Sustainable Tourism Conference 2011 (ESTC 2011), held in Hilton Head Island, South Carolina, USA, from September 19th-21st. Organized by The International Ecotourism Society (TIES), the
ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry.
Learn more about the ESTC: http://www.ecotourismconference.org ESTC on Twitter: http://www.twitter.com/ESTC_Tourism
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The International Ecotourism Society | web www.ecotourism.org email [email protected] | tel +1 202 506 5033
Presented by the Belize Tourism Board
September 19th, 2011
Belize - Winning the Future with a Common Mission
BOLD COMMITMENTS
Restructuring of the Belize Tourism Board’s Action Plan.
Development of a National Sustainable Tourism Master Plan
Next steps for Belize
A Game Changing Belize
NEW ACTION PLAN
Belize Tourism Board’s Action Plan 2010-2012
The Belize Tourism Board has developed a 2-year Action Plan that will help to meet the demands of the 21st century.
Priorities by Chapter:
Marketing & Industry Relations
Destination Planning Quality Assurance
• Creation new Trade and Offline Department
• Creation Direct and Online Department
• Consolidation of Media and Public Relations
• Creation of high quality Port Zone in Belize City
• Improvement in the management of tourism in Natural and Cultural destinations
• Creation of State of the Art Decision Making Tools
• Creation of National ID Brand based QA standards
• Establishment of standards for accommodations, food service sector, tour operators and guides
THE BELIZE SUSTAINABLE TOURISM MASTER PLAN
The Belize Sustainable Tourism Master Plan
Next Steps for Belize
Next Steps for Belize
Establishment of a National Tourism Council
Implementation of the Knowledge Management System tool for San Pedro, Belize
Implementation of new standards for tourism operational standards and licensing
Identification of new tourism training modules and capacity building programs
Thank You
Questions?