estonian spa association launch on moscow market corpore public relations 2009
TRANSCRIPT
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Baltic PR Awards 2010 entry, NGO category
Estonian SPA association launch on Moscow marketlaunch on Moscow market
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Press and partners’ events at theEstonian embassy in Moscow
� September 2010, 9 - 10
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Leisure mess
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Leisure mess
27.3.07
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Campaign website
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Kampaaniaveeb
� Terviklik ülevaade Eesti spaadest
� Atraktiivsed, ainult Vene turule suunatud hooajalised kampaaniapakkumised
Ülevaade transpordivõimalustest� Ülevaade transpordivõimalustest
� Promomäng veebi külastajatele + andmebaasi kogumine
� Imagofilm veebis
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Campaign web statistics
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Campaign web statistics
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www.estonianspas.eu statistics
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Media coverage
� Over 200 original articles
� Online/traditional media – 60%/40%
� Positive-neutral /negative covarage – 100% / 0%� Positive-neutral /negative covarage – 100% / 0%
� Major media types that covered us:
� Tourism
� Women magazines
� Leisure and lifestyle
� Health and medicine
� Business
� Maintstream news
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Main points in media coverage
� Friendly SPA kingdom in the neighbourhood;
� Superstar Anne Veski as the official face of Estonian SPAs;
� Affordable luxury in a neighbouring country;
Growing numbers of Russian SPA fans; � Growing numbers of Russian SPA fans;
� Medical SPA concept and star system;
� SPA as the Estonian women beauty secret;
� SPA as the face of new Estonia;
� Easy and improved visa regulations to visit
� Baltic charm with easy logistics