estonian spa association launch on moscow market corpore public relations 2009
TRANSCRIPT
Baltic PR Awards 2010 entry, NGO category
Estonian SPA association launch on Moscow marketlaunch on Moscow market
Press and partners’ events at theEstonian embassy in Moscow
� September 2010, 9 - 10
Leisure mess
Leisure mess
27.3.07
Campaign website
Kampaaniaveeb
� Terviklik ülevaade Eesti spaadest
� Atraktiivsed, ainult Vene turule suunatud hooajalised kampaaniapakkumised
Ülevaade transpordivõimalustest� Ülevaade transpordivõimalustest
� Promomäng veebi külastajatele + andmebaasi kogumine
� Imagofilm veebis
Campaign web statistics
Campaign web statistics
www.estonianspas.eu statistics
Media coverage
� Over 200 original articles
� Online/traditional media – 60%/40%
� Positive-neutral /negative covarage – 100% / 0%� Positive-neutral /negative covarage – 100% / 0%
� Major media types that covered us:
� Tourism
� Women magazines
� Leisure and lifestyle
� Health and medicine
� Business
� Maintstream news
Main points in media coverage
� Friendly SPA kingdom in the neighbourhood;
� Superstar Anne Veski as the official face of Estonian SPAs;
� Affordable luxury in a neighbouring country;
Growing numbers of Russian SPA fans; � Growing numbers of Russian SPA fans;
� Medical SPA concept and star system;
� SPA as the Estonian women beauty secret;
� SPA as the face of new Estonia;
� Easy and improved visa regulations to visit
� Baltic charm with easy logistics