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Page 1: Estrategias Remarketing Adwords

Juan Ramon Sanfeliu Salvájrsanfeliu.com @jrsanfeliu

Page 2: Estrategias Remarketing Adwords

Juan Ramon Sanfeliu Salvájrsanfeliu.com @jrsanfeliu

Page 3: Estrategias Remarketing Adwords

Juan Ramon Sanfeliu Salvájrsanfeliu.com @jrsanfeliu

JuanRamon Sanfeliu Salvàjrsanfeliu.com [email protected]

Page 4: Estrategias Remarketing Adwords

Juan Ramon Sanfeliu Salvájrsanfeliu.com @jrsanfeliu

REMARKETING“LOSBANNERSQUETEPERSIGUEN”

Page 5: Estrategias Remarketing Adwords

Juan Ramon Sanfeliu Salvájrsanfeliu.com @jrsanfeliu

El90%delosusuariosnoconviertenenlaprimeravisita

El70%delosusuariosabandonanlacestasincomprar

Page 6: Estrategias Remarketing Adwords

Juan Ramon Sanfeliu Salvájrsanfeliu.com @jrsanfeliu

REMARKETINGCONGOOGLE

Page 7: Estrategias Remarketing Adwords

Juan Ramon Sanfeliu Salvájrsanfeliu.com @jrsanfeliu

TIPOSCAMPAÑASDEREMARKETING• Remarketing enBúsqueda(RLSA)• Remarketing enDisplay• Remarketing conlistasdeYouTube• RemarketingDinámico

Page 8: Estrategias Remarketing Adwords

Juan Ramon Sanfeliu Salvájrsanfeliu.com @jrsanfeliu

Page 9: Estrategias Remarketing Adwords

Juan Ramon Sanfeliu Salvájrsanfeliu.com @jrsanfeliu

Page 10: Estrategias Remarketing Adwords

Juan Ramon Sanfeliu Salvájrsanfeliu.com @jrsanfeliu

Page 11: Estrategias Remarketing Adwords

Juan Ramon Sanfeliu Salvájrsanfeliu.com @jrsanfeliu

Page 12: Estrategias Remarketing Adwords

Juan Ramon Sanfeliu Salvájrsanfeliu.com @jrsanfeliu

Page 13: Estrategias Remarketing Adwords

Juan Ramon Sanfeliu Salvájrsanfeliu.com @jrsanfeliu

Page 14: Estrategias Remarketing Adwords

Juan Ramon Sanfeliu Salvájrsanfeliu.com @jrsanfeliu

Page 15: Estrategias Remarketing Adwords

Juan Ramon Sanfeliu Salvájrsanfeliu.com @jrsanfeliu

Page 16: Estrategias Remarketing Adwords

Juan Ramon Sanfeliu Salvájrsanfeliu.com @jrsanfeliu

Page 17: Estrategias Remarketing Adwords

Juan Ramon Sanfeliu Salvájrsanfeliu.com @jrsanfeliu

Page 18: Estrategias Remarketing Adwords

Juan Ramon Sanfeliu Salvájrsanfeliu.com @jrsanfeliu

Page 19: Estrategias Remarketing Adwords

Juan Ramon Sanfeliu Salvájrsanfeliu.com @jrsanfeliu

Page 20: Estrategias Remarketing Adwords

Juan Ramon Sanfeliu Salvájrsanfeliu.com @jrsanfeliu

BUENASPRÁCTICASREMARKETING

• CrearlistasporcomportamientodelusuariodesdeGA• Excluirlistasdeusuariosconvertidos• Excluircategoríasdesitios• Excluiradsense for mobile apps• Crearlistasdeusuariosquevisitanciertaspáginas• Crearlistasdeconversiones/leadscaídos/as• Crearlistasdermk porintervalosdetiempo• Bannersconlook&feel delsitiowebdestino• Establecerunafrecuenciadeimpresìón

Page 21: Estrategias Remarketing Adwords

pe.linkedin.com/in/juanramonsanfeliu/

@jrsanfeliu @conversionflux

[email protected]


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