etail east 2015 - ann ruckstuhl presentation
TRANSCRIPT
4
“eCommerce” MASLOW
Smart
Fast
Easy
Secure
FunctionalPhysiological
Safety
Love/Belonging
Esteem
Self Actualization
“CRISIS”
• Impatient consumers
• Spiky demand
• Mobile & IoT
• Dependency on 3rd parties
• Complex technology
• Lack insights & control
9
Harris Interactive “Mother’s Day Online Shopping Survey”
Sponsored by SOASTA, April 2015, N=2051
Will go to a competitor’s site
Will never return to the site
Will share their problems
12
Google, SeeWhy
90%People who move between devices to accomplish a goal
2.6Average number of devices used by a shopper during a
single transaction
6.2Number of visit an average shopper makes before buying
97%Mobile transactions abandoned
15
o 18 = Average Number of 3rd Party Calls Per Page
o Third party content can make up > 50% of page requests
my
Layer 6
Presentation Layer
Layer 4
Transport Layer
Layer 2
Data Layer
Layer 7
Application Layer
Layer 5
Session Layer
Layer 3
Network Layer
Layer 1
Physical Layer
Technology Stack Getting More Complex
AngularJS
CDN
Payments
Clouds
Social
Cultures
Carriers
CRMMarketing
Advertising
APM
Devices