BANNER ADVERTISINGCONNECTING NUMEROUS AD NETWORKS

VISIBLE ADVERTISING I

Online advertising is an integral part of today’s media-mix in terms of successful ad campaigns. Online advertising has huge potential in flexibility of media budget use, although marketers can face certain challenges with the planning and ordering of campaigns, and their consistent implementation and management. Clients have su�cient experience after the boom of online advertising, so they put pressure on the importance of brands achieving goals and results. The online advertising ecosystem has many tools and channels to use, especially for banner advertising.

GDN, Premium publishers, Facebook and many others are here for us. They are great for results, but they also lead to too much time being spent managing channels and too little with optimization and goal achievement. ETARGET RTB (Real Time Bidding) brings media agencies and direct advertisers a tool that simplifies the process and makes advertising transparent. All campaigns are in one web interface, precise user targeting, and campaign launch in a few minutes, and full control of the budget. ETARGET is a tool for the e�ective and well-performing management of banner campaigns in real time.

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ETARGET RTB gives everyone flexibility. You can run small, e�ective great ROI-based campaigns, or go for brand building campaigns that reach millions of impressions. This, thanks to real-time budget management, precise targeting and huge reach.

ETARGET RTB O�ers:

RTB - REAL TIME BIDDING - Banner impression purchase and pricing based on auction and target-ing in real time means the lowest price available at a given moment.

PROGRAMMATIC BUYING - Automatic banner advertising purchase based on CPA or CPC goals. Tool for smart, e�ective and precise budget usage.

SSP NETWORK PURCHASE - SSP networks allow you to run and target users from your country on any international website.

CAMPAIGN MANAGEMENT - Simple and intuitive campaign management across all ad networks from a single interface.

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1Intuitive interface ETARGET RTB gives you full control over your campaigns.

10+Ad networks for your banners including GDN, Rubicon, etc.

40+Targeting categories, such as geotargeting, soc-demo, vertical targeting, frequency capping, etc.

100 000+Partner websites to run campaigns that reach your needs.

7 000 000 000+impressions give unlimited opportunities for campaign management.

3Levels of brand protection to avoid inappropriate website banner impressions.

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ADVERTISER

EXTERNALDATA

ETARGETRTB

ADNETWORKS

Advertiser setup campaign

via intuitive interface

ETARGET RTB distributes

campaign to selected SSP

networks and suitable media

based on campaign setup.

External database

with user

information

MEDIA

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Users (retargeting)

Region

Media - websites

Empiric targeting based on CPA, CPC algorithm

Networks

Soc-demo (3rd party data)

Brand protection

26 basic content categories 1896 subcategories

ETARGET RTB has a wide portfolio of user targeting, taking into account previous user behavior and activity, media type, region, context of user’s media entry, and many other factors. Campaign targeting categories:

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Price = CPT (Cost per thousand)

ETARGET RTB gives complete flexibility in pricing and campaign budgeting. CPT setup (cost per thousand) means that the budget is fully under the advertiser’s control.

Total budget and CPT is fully adjustable via web interface in real time.

The interface provides comprehensive information of achieved final CPT or CPA. Statistics and analysis can supply an advertiser with complete information about win impressions based on auction on a daily basis. An advertiser can therefore immediately react and adjust campaigns to meet defined goals.

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Why buy banner ads via RTB interface?

• ETARGET manages impression purchase in ad networks such as GDN only when it is the most e�ective placement - based on budget and target setup.

• ETARGET provides real time comparison of target and price, and places banner in network where goals are most likely to meet advertiser’s setup.

• ETARGET purchases banner placements based on CPA and CPC targets across all ad networks.

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• Intuitive interface

• All-in-one approach

• Simple campaign management and launch

• No administration

• Immediate reach

• Category targeting

• Capping

• Brand protection

• Precise network frequency capping

• CPC, CPA optimization

• Flexible budgeting

• Precise user targeting • Detailed statistics and analytics

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1. Create campaign

2. Input the basic data

3. Frequency capping setup

4. Banner upload

5. Targeting setup

6. Geo targeting setup

7. Brand protection

8. Campaign launch

Banner advertising campaigns can be created and run in the ETARGET interface, which has other ETARGET ad formats. Implementation and campaign setup is intuitive and fast, just eight steps:

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DSP [DEMAND SIDE PLATFORM]

This simple user interface allows advertisers to set up, launch and manage online banner advertising campaign in a few minutes without administration. Campaigns are run across numerous ad networks processed on thousands of websites. A good exam-ple of DSP is the ETARGET RTB interface.

SSP [SALES SIDE PLATFORM]

Technology/tool that allows media /websites to o­er ad space as impressions to advertiser auctions worldwide. Impressions given to SSP media platforms are purchased using the DSP interface.

RTB [REAL TIME BIDDING]

Pricing/auction of banner impressions in real time. Website sends in milliseconds its impression place-ment via SSP. Details of impression placement in real time is paired with the targeting of various advertis-ers. The advertiser with the best-o�ered price wins the impression and the banner is delivered.

PROGRAMMATIC BUYING

Automatic banner advertising purchase based on CPA, CPT, or CPC targets.

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ETARGET SE

Tower 115, Pribinova 25, Bratislava 811 09, Slovakia

marcel.vass@etarget.eu