ethical issues in fashion

8/3/2019 Ethical Issues in Fashion

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Sridhar Amanchy NIFT Chennai

Ethical Issues inFashion Business


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Ethics - act in a trustworthy, fair, honest, and respectfulmanner*

Employer End of Year Financial information

Tax fraud

Responsibility to pay bills

Ethics in the recruitment process

i.e. cant discriminate bases of age, gender, race, religion,disabilities, weight and attractiveness

In fashion political correctness to stock 1 brand in each suburbor area

Security tags/notifications

Cameras in change rooms controversial

Employees Do your employees have ethical behaviour correct timesheets,

are they stealing money or clothing, are they sharing aboutcompany information

Alcohol, drugs drugs testing


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Ethical Fashion

It can be defined as the production of Textile items

with a conscience. With the concept of social

responsibility gaining ground, corporates all over the

world are recognizing the importance of environmentprotection and ethical business. Fashion houses are no

exception. More and more fashion designers and

textile producers are striving to produce goods that do

not harm the environment and are cruelty-free.


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Ethics Ethical Market Research %

Criteria for a product to be ethical -

% saying very importantNo sweat shops/child labour 70%

Fair price to producers 55%

No damage to environment 45%

Producing community directly benefits 42%

Percentage of profits given to charity 25%

Political situation in producing country 24%

Uses organic fabric 15%


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PETA

People for the Ethical Treatment of Animals

PETA is an animal rights organization based in

Norfolk, Virginia, USA. With two million members

and supporters worldwide, it claims the status of the

largest animal rights group in the world

It focuses on four core issues:factory farming,fur

farming, animal testing, and animals in entertainment


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Pledge to Lose the Leather With Bigg

Boss Guest Pamela Anderson

If there's one thing that Bigg Boss guest Pamela Anderson loathes,it's cruelty to animals.

That's why Anderson has fired off a letter to Prime MinisterManmohan Singh asking the government to help cattle who areused in the leather industry.

Anderson took a graphic and unflinching look at India's gruesomeleather trade in a hard-hitting PETA US video. In her letter to thePrime Minister, Anderson points out that despite PETA's offers oftangible help to the government and Indian leather industry,conditions for animals used in India's leather trade still remainhorrendous.

In the video footage, cattle are tied together with ropes through theirnoses and beaten mercilessly in forced "death marches" overhundreds of kilometres. During the marches, cattle collapse fromhunger, exhaustion, injury and despair. Handlers force the cattle tocontinue by breaking the animals' tails at each joint (the humanequivalent of having a finger broken) and by rubbing tobacco, chillipeppers and salt into the animals' eyes. The cattle are never offeredfood or even a drop of water.


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ANTI FUR

Confronting those cruelties through majorcampaigns targeting the barbaric practices ofthe fur trade.

Advocating to reduce and hopefully end animalsuffering.

Our intent is to implement meaningfulimprovement of the fate of animals.

Exposing the truth about fur, via creating media

and public awareness Public pressure on fur selling companies.

Promoting anti-fur industry legislation.

Educating the public on animal rights


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YOU MAY NOT KNOW THIS!

China produces 85% of the fur on the

planet and has no animal welfare laws to

protect animals. Fur animals in China suffer

one of the most cruel and savage practicesever heard against defenseless beings. The

hideous cruelty is hidden from consumers

who may not know that each

fur article comes with an unimaginableamount of agony.

All this in the name of fashion


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Social Responsibility

Social responsibility is an organizations obligationto maximize its positive impact and minimize itsnegative impact on the society. In other words, it isthe concept that businesses should be actively

concerned with the welfare of the society at large.

The concept of social responsibility is applicable toindividuals and governments as well asorganizations. The social responsibility of anorganization is referred to as corporate socialresponsibility.

Social responsibility can be broadly divided into twoparts: human responsibility and environmentalresponsibility


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Hanes

Environmental Responsibility

As part of its commitment to environmental

responsibility, Hanes has created Eco Smart

Fleece apparel, which is made in part fromrecycled plastic bottles. Hanes will reuse the

equivalent of 25 million plastic bottles for its

fleece products in 2010. Additionally, Hanes Eco

Smart Socks are made with 55 percent recycledcotton fiber, and the fabric in 67 percent of

Hanes men's and boys' undershirts are made

using renewable energy


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Recycle process


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A Denim recycled to a charpai


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Ethics

Ethical Fashion Forum www.ethicalfashionforum.com

The EFF is committed to supporting andfacilitating sustainable practices in the fashionsector. The ultimate goals of the EFF are toreduce poverty, create sustainable livelihoods,and reduce the environment damage.

Ethical Fashion means different things todifferent people. For the EFF, ethical fashion

represents: an approach to the design

sourcing and manufacture of clothing, which isboth socially and environmentally sustainable.


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Ethics Models

Currently using thin models is seen to be acompetitive advantage so if people in theindustry see skinny models as central their

success, it will be hard for any one company todeviate from the norm. KellyCutrone, owner of Peoples Revolution, saythat women shouldnt

be comparing themselves with these girls (runwaymodels). These girlsare anomalies of nature. Theyare freaks of nature.. Theyare naturallythin andhave incrediblylonglegs comparedto the rest of their body.

Industry self-regulation and Governmentregulation

In Italy they are have banned the use of overly thin models


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Certified Green Labels


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AssignmentChanges in Lifestyle of Indian Consumer

Study the Factors affecting the Indian Fashion

( Region wise)

Content, Subject Understanding, Analysis,Managerial Application, Quality of Report

Group Assignment

Marks-15

Date of Submission 29-11-2010

ethical issues in fashion

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