Ethics 1.0 in a Web 2.0 World

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  • GOOGLE SPIDERS

    Minority Report 2002 Dreamworks Studios

  • WAYS TO IMPROVE SEO RESULTS

  • WHEN YOU OUTSOURCE YOUR MARKETING, YOU

    OUTSOURCE YOUR ETHICS-- Eric Turkewitz

  • IDENTITY

  • YOUR BRAND

  • MORRISON | FOERSTER

  • www.mofo.com

    http://www.mofo.com

  • INTERPRETIVE COMMENT 17

    I. Internet Domain Names Rule 7.01 prohibits lawyers and law firms from advertising or practicing under a trade name or a name that is false and misleading. Therefore, an internet domain name or URL may not be used as the name under which a lawyer or firm does business. A domain name that is a reasonable variation of the law firm name as permitted under Rule 7.01 or that is a description of the lawyer or law firm may be used as a locater or electronic address only if such use does not violate the provisions of 7.02.

  • Rule 7.02 Communications Concerning a Lawyers Services (a) A lawyer shall not make or sponsor a false or misleading communication about the qualifications or the services of any lawyer or firm. A communication is false or misleading if it: (1) contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading;

  • ONE MILLION DOLLARS!

  • Take sufficient steps to ensure that a reasonable potential client understands...

    Opinion 573

  • the service makes no assertions about the quality of the lawyers

    Opinion 573

  • The Service must not state that it is making referrals or describe itself in such a way that would cause a

    reasonable potential client to believe the Service is selecting, referring and recommending the participating

    lawyers.

    Opinion 573

  • WHAT HAPPENED TO

    GETTING BUSINESS THIS

    WAY?

  • DO YOU WANT TO BE MY FRIEND?

  • DO NOT DO ANYTHING FALSE OR MISLEADING

    Brian Tannebaum

  • PUT YOURSELF ON SOCIAL MEDIA

    Brian Tannebaum

  • BE A PART, NOT APART, OF THE CONVERSATION

    Brian Tannebaum

  • DEATH AND DESPAIR IS NOT INTERESTING

    Brian Tannebaum

  • REPUTATIONS SHOULD BE EARNED, NOT CREATED

    Brian Tannebaum

  • EXPERT IS WHAT PEOPLE CALL YOU, NOT WHAT YOU CALL YOURSELF

    Brian Tannebaum

  • DO NOT DO ANYTHING WHERE SOMEONE COULD CLAIM YOU WERE

    SOLICITING THEM AS A CLIENTBrian Tannebaum

  • CHECK OUT OUR NEW BLOG POST ABOUT POST

    INJURY EARNINGS

  • BLAH, BLAH, BLAH... AND IF YOU NEED HELP WITH

    YOUR CLAIM, CALL....

  • BE RELEVANT!