Ethics 1.0 in a Web 2.0 World
Post on 13-Apr-2017
Embed Size (px)
Minority Report 2002 Dreamworks Studios
WAYS TO IMPROVE SEO RESULTS
WHEN YOU OUTSOURCE YOUR MARKETING, YOU
OUTSOURCE YOUR ETHICS-- Eric Turkewitz
MORRISON | FOERSTER
INTERPRETIVE COMMENT 17
I. Internet Domain Names Rule 7.01 prohibits lawyers and law firms from advertising or practicing under a trade name or a name that is false and misleading. Therefore, an internet domain name or URL may not be used as the name under which a lawyer or firm does business. A domain name that is a reasonable variation of the law firm name as permitted under Rule 7.01 or that is a description of the lawyer or law firm may be used as a locater or electronic address only if such use does not violate the provisions of 7.02.
Rule 7.02 Communications Concerning a Lawyers Services (a) A lawyer shall not make or sponsor a false or misleading communication about the qualifications or the services of any lawyer or firm. A communication is false or misleading if it: (1) contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading;
ONE MILLION DOLLARS!
Take sufficient steps to ensure that a reasonable potential client understands...
the service makes no assertions about the quality of the lawyers
The Service must not state that it is making referrals or describe itself in such a way that would cause a
reasonable potential client to believe the Service is selecting, referring and recommending the participating
WHAT HAPPENED TO
GETTING BUSINESS THIS
DO YOU WANT TO BE MY FRIEND?
DO NOT DO ANYTHING FALSE OR MISLEADING
PUT YOURSELF ON SOCIAL MEDIA
BE A PART, NOT APART, OF THE CONVERSATION
DEATH AND DESPAIR IS NOT INTERESTING
REPUTATIONS SHOULD BE EARNED, NOT CREATED
EXPERT IS WHAT PEOPLE CALL YOU, NOT WHAT YOU CALL YOURSELF
DO NOT DO ANYTHING WHERE SOMEONE COULD CLAIM YOU WERE
SOLICITING THEM AS A CLIENTBrian Tannebaum
CHECK OUT OUR NEW BLOG POST ABOUT POST
BLAH, BLAH, BLAH... AND IF YOU NEED HELP WITH
YOUR CLAIM, CALL....