ethics in business communication (2)
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GROUP 9GP Nithin
Joytirmoy Nandi
Shreya Deb
Srinivas
Venoth J.
Ethics in Business Communication
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INTRODUCTION
Communication is central to human experience
Visible and subtle issues related tocommunication are important
Ethics helps us communicate effectively
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ETHICAL COMMUNICATION
Be sensitive to your audience
Maintain and sustain relationships Do not deliberately withhold vital information
Ethics are related to values
Ensure information researched and accurate
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ETHICAL CODE
No defined code for ethical communication.
Corporate houses follow the following principlesfor communicating ethically: Truthfulness
Accuracy
Honesty
Reason
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CODES Understand and respect other communicators
before evaluating and responding to message.
Create climate of care, mutual understanding andrespect and serve the unique needs of individualcommunicators.
Do not resort to distortion, intolerance,intimidation, coercion, hatred and violence duringcommunication
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CODES conti Stick to personal convictions and be fair and just in all
dealings.
Provide opportunities to all to contribute.
Use resources and opportunities for harnessing the best ofhuman potential
Unethical communication threatens the quality of allcommunication and well being of individuals and the societyin which we live.
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ETHICAL COMMUNICATORS Descriptive rather than evaluative
Problem oriented
Spontaneous
Respectful Empathic
Provisional
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COMMON ETHICAL
PERSPECTIVE Religious
Economic
Legal
Utilitarian Universalistic
Humanistic
Dialogic
Situational
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ETHICAL ISSUES IN BUSINESSCOMMUNICATION
Honesty
Respect
Sensitivity to cultural differences
Complying with law
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PROFESSIONAL
COMMUNICATORS Practice honest, candid, timely communication
Correct erroneous information
Stick to cultural values & beliefs
Avoid unethical undertakings Protect confidential information
Dont guarantee result beyond their power to
deliver
Work honestly
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ETHICAL DILEMMAS FACED BYMANAGERS
Secrecy
Whistle blowing
Leaks
Rumors and Gossip Lying
Ambiguity
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STRATEGIC APPROACH TOCORPORATE ETHICS
Cultural
Policy Based
Personal
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INTERNET Communication is the most popular use of the
Internet.
Types of communication technologies used are:
I. Email discussion groups.
II. Usenet news.
III. Chat groups.
IV. Video and audio conferencing
V. Internet telephony.
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ETHICAL COMMUNICATION OVERINTERNET
Areas of concern: Digital Divide
Cultural Domination
Freedom of Expression
Internet Journalism Susceptible to monitoring
Abusive or offensive communication
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EMAIL ETHICS Respect confidentiality
Do not flame
Do not use anonymous re-mailers
Do not look at others messages Do not misinterpret or lie
Follow guidelines
Consider the presentation of a message
Application of computer ethics to problemidentified
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ADVERTISING
Advertising serves 2 basic purposes:
1) To inform
2) To persuade
KINDS OF ADVERTISING:
a) Commercial Advertising
b) Public service Advertising
c) Political Advertising
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BENEFITS OF ADVERTISING Economic benefits.
Cultural benefits.
Moral and Religious benefits.
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HARMS DONE BY
ADVERTISING Economic harms
Cultural harms
Moral and Religious harms
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SOCIAL RESPOSIBILTY Social responsibility is a long term commitment to
the betterment of society imbibed in the strategicgoals of an organization
Organizations have a more vital role to play in themodern context with growing linkages betweenwhat they do as business entities and whatsociety expects from them.
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