ethnocentrism in todays world

8/12/2019 Ethnocentrism in todays world

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Presented By :-

Aishwarya Khatri

Surabhi Nautiyal

Priyadarshini

Siddhartha Ghosh

Sachin Chaurasia

Abhishek Kapoor

Subheshwar Kumar Pandey

Avinash

MBA GEN SEC-A SEM-4th



The term was coined by American Yale professor, William Graham Sumner

Sumner defined ethnocentrism as:

"[The] view of things in which one´sgroup is the center of everything, andothers are scaled and rated withreference to it. Each group nourishes itsown pride and vanity, boasts itself

superior, exalts its own divinities andlooks with contempt on outsiders."

Ethnocentrism is a very “Anything you can do, we can do it better”point of view concerning ethnicity.



An individual with an ethnocentric view: Identifies strongly with in-group ethnicity, culture, etc. Feels proud, vain, superior about in-group Views economic, political, social events from the point of

their in-group Defines their culture elements as ‘correct’ & ‘natural’ Thinks in-group norms are universal

Rejects out-group ethnicities, cultures, etc.

Feels like other ethnicities & cultures are inferior Xenophobia: a fear or hatred of persons of a different race, ordifferent ethnic or national origin

Defines other culture’s elements as ‘incorrect’ & ‘unnatural’



American Exceptionalism: perception that US differsfrom other developed nations because of its uniqueorigins, national credo, historical evolution, &distinctive political & religious institutions; belief thatUS is hope for humanity; moral superiority

Eurocentrism: emphasis on European culture &

western world at the expense of other cultures; othercultures are inferior or even denied their existence astruly human



Indian Nationalism: political & cultural expression ofpatriotism by citizens of India; pride in the history/heritage of India & visions for its future

Japanocentrism: belief that Japan is, or should be, atthe center of the world culturally, economically, &politically

Sinocentrism: any ethnocentric perspective thatregards China to be central or unique relative to othercountries



Ethnocentrism occurs frequently here at home

Examples:

Capitalism vs. Communism: for years, the US has

fought to end communism because they believecapitalism trumps all

Driving: Ethnocentric Americans say that driving on

the left side of the road is the ‘wrong side’ & that theright side is the ‘correct side’



More examples:

Accents: Ethnocentric Americans may say that anotherperson has an accent, implying that the other person

speaks different, strange, & un-American

Legal Age of Alcohol Consumption: the US has ahigher drinking age of most other countries & does not

emulate other countries by lowering the legal agebecause they think it is the best age for a person to beable to start consuming alcohol



Ethnocentric views lead to stereotyping

Stereotype: generalizations about a group of people whereby we attribute a defined set of characteristics to

this group; can be positive or negative



Extreme examples:

Americans are obese & uneducated

Canadians say ‘eh’

Rich people are snobby & members of country clubs Asians are geniuses & bad drivers

English people drink tea & have bad teeth

Women are bad drivers & emotional

Men are strong & smarter than women



Ethnocentrism leads to issues in the workplace & schools when it concerns language The Equal Employment Opportunity Commission received

228 complaints out of about 9,000 claims of national origindiscrimination, observers say that many more workers whofeel silenced don't take action for fear of losing their jobs

A case settled recently for $1.5 million- Hispanic housekeepersat a casino were not allowed to speak Spanish, janitorrepeated that he had to hide in a closet to train newemployees who understood only Spanish, others were told of

harassment by supervisors who called them "wetbacks,"accused them of stealing and fired them for objecting to theEnglish policy

ethnocentrism in todays world

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