etihad fare choices user manualagents.etihad.com/documents/pdfs/farechoicesusermanualsep15.pdf · 4...

Etihad Fare Choices User

Manual

March 2016

Created by Distribution, Commercial Strategy & Planning

Etihad Fare Choices User Manual

Version 2 | 15 March 2016 2

# INDEX PAGE

1 Introduction 3

2 Purpose & Scope 3

3 Etihad Airways Fare Choices 3.1 How does Etihad Airways Fare Choices work 3.2 Why Fare Choices 3.3 Upsell Module 3.4 How does Upsell Module work 3.5 What is available in Etihad Fare Choices 3.6 Baggage Policy Overview

4 4 4 4 4 5 5

4 Amadeus - Fare Families 4.1 Fare Quote Display 4.2 PNR Availability 4.3 Pricing from a PNR 4.4 Upsell 4.5 GUI Display

6 6 7 8 8 9

5 Travelport – Rich Content & Branding (RCB) 5.1 Fare Quote Display 5.2 Availability 5.3 Pricing from a PNR 5.4 Upsell

10 10 12 13 13

6 Sabre – Branded Fares 6.1 Fare Quote Display 6.2 Hoverover Information 6.3 Brand Compare Sheet 6.4 Pricing from PNR

16 16 17 18 19

7 Abacus – Branded Fares 7.1 Fare Quote Display 7.2 Hoverover Information 7.3 Brand Compare Sheet 7.4 Pricing from PNR

20 20 21 22 23

8 Who to contact for help 23

http://www.etihad.com/en-ma/?CID=ema:abudhabianddubaifaresoct14:guestsmafr:etihadguest&utm_campaign=abudhabianddubaifaresoct14&utm_medium=email&utm_source=guestsmafr&utm_content=etihadguest




1. Introduction

In September 2015 Etihad Airways launched a new fare structure to provide more choice and greater transparency to guests. Eight new “Fare Choices” are available for travelers, allowing them to tailor their journey to their individual needs. The “Fare Choices” are transparent, clearly visible and differ in baggage allowance, flexibility and included benefits that otherwise need to be purchased separately. Additionally, an adapted baggage structure will allow consumers to experience seamless travels on the Etihad Airways Partner network, while also reducing the price for excess baggage charges on many routes. Etihad Fare Choices, referred to as Next Generation Distribution, is a simple and effective way to develop clear value propositions for specific traveler needs, strengthing the Etihad brand value and driving revenue through our most valued customers. The enhancement with Fare Choices will bring in the opportunity for Etihad Airways to extend the packaging of booking classes and fares into branded products. The introduction of the new Fare Choices allows Etihad Airways to upsell and encourage the agents to offer premium fare families available. It also allows the agents to target any fare family irrespective of whether the fare is the lowest or highest fare. Implementation of Fare Choices enables Etihad Airways to differentiate the existing offers by the name of the fare family, services that are included/chargeable/not offered and also the basic fare conditions.

2. Purpose & Scope

When it comes to booking a flight, not everyone has the same needs. Some guests want to travel light and on a budget, whilst others want to be able to make last-minute travel decisions, carry extra baggage or earn more miles. Our new Fare Choices have been created with travelers in mind, allowing greater choice and explaining clearly the features which are offered for each fare. All bookings ticketed from launch date in September 2015 are split into distinct Fare Choices. Economy Class:

Economy Breaking Deals

o RBD : T,E

o Fare Basis : YB

Economy Saver

o RBD : U,V

o Fare Basis : YS

Economy Value

o RBD : L,Q,M,K

o Fare Basis : YV

Economy Freedom

o RBD : H,B,Y

o Fare Basis : YF

Business Class:

Business Breaking Deals

o RBD : Z

o Fare Basis : JB

Business Saver

o RBD : W

o Fare Basis : JS

Business Freedom

o RBD : D,C,J

o Fare Basis : JF





First Class:

First Freedom

o RBD : R,A,F

o Fare Basis : FI

Thanks to the introduction of Fare Choices from Etihad Airways, customers can now see an enhancement towards Etihad and its brand value across the trade.

Some key features:

1) Easy to understand Ticket types for the Agents selling Etihad

2) Pop up window fully displaying all the services and fare conditions

3) Ability to Upsell offering available premium fare families, hence increasing the revenue per

booking

4) Ability for an agent to target any fare family

3. Etihad Airways Fare Choices

3.1) How do Etihad Fare Choices work?

After the agent has booked the itinerary and is pricing for the selected segments, the applicable fare family name for the selected itinerary will be displayed along with the most important fare details. In addition, a pop up window will fully display all the services and fare conditions. The Upsell module has been designed to automatically highlight and encourage agents to offer premium fare families that are available. The new pricing by Fare Choices transaction allows agents to target any fare family, regardless how low or high the fare is.

3.2) Why Fare Choices?

Fare Choices are a simple and effective way for EY to develop clear value propositions for specific traveler needs. With full transparency of what is included within a specific fare, EY can strengthen brand loyalty and drive revenues with our most valued travelers.

3.3) Upsell Module

The upsell module automatically recommends higher fares, giving EY the best possible opportunity to drive revenues.

3.4) How does Upsell Module work?

The upsell teaser is shown at the time of pricing. It clearly shows the price difference between the existing and proposed fare. For cryptic agents a subsequent transaction is required to show up to 6 recommendations.





3.5) What is available in Etihad’s Fare Choices

3.6) Baggage Policy Overview





4. Amadeus – Fare Families

Reservations

4.1) Fare Quote Display

Entry Format: FQDAUHHON/FF/AEY/D01SEP

Example: 1





Example: 2

4.2) PNR Availability

Example:





4.3) Pricing from PNR Entry Format: FXB/FF-ECOVALUE

Example:

4.4) Upsell

Entry Format: FXY01

Example:





4.5) GUI Display

Example: 1





5. Travelport – Rich Content & Branding (RCB)

5.1) Fare Quote Display

Entry Format: FSAUH20OCTSIN15NOVAUH/EY

Example: Green fare colour indicates RCB content is filed, click on the fare to view RCB content.

Example: Corresponding rcb display upon click





Example: Subsequent RCB display upon click; when the MATRIX is clicked on the top left corner, view (as shown in the below screen) opens up

Example:

Subsequent information can be viewed by clicking at options displayed for more information





5.2) Availability Travelport Rich Content and Branding will see a commendable upgrade from existing black & grey screen to a much more attractive display with rich imagery, attributes, sales messages, which in turn will boost the sales opportunities across the trade and help decisions making process easier during crucial times of sale

Entry Format: A15OCTAUHLHR/EY

Example:

Example: Fare Family names and the respective RBDs filled under them along with the availability is displayed. E.g. Breaking Deal E7 & T7





5.3) Pricing from a PNR

Entry Format: FQ

Example:

5.4) Upsell

By selecting the desired Fare Family, upsell is done. In the example below Business Saver (W Class) on the return leg SIN-AUH is the Upsell & added to the earlier quoted fare, and the total fare displayed on the left side. Once the Fare Quote button is clicked the updated fare is displayed as shown.





Example:

Example: Once the CONFIRM button is clicked the itinerary is booked for the agent to complete the PNR as displayed in the following image.





Example:





6. Sabre –Branded Fares

6.1 Fare Quote Display

Entry Format: FQAUHLHR01MAY-EY

Example:





6.2 Hoverover Information





6.3 Brand Compare Sheet





6.4 Pricing from PNR

Entry Format: WPNI

Example:





7. Abacus –Branded Fares

7.1 Fare Quote Display

Entry Format: FQAUHLHR01MAY-EY

Example:





7.2 Hoverover Information





7.3 Brand Compare Sheet





7.4 Pricing from PNR

Entry Format: WPNI

Example:

8. Who to contact for help? For any help, support and further details on Fare Choices, Travel Agents are requested to contact their local GDS Helpdesks.



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