VS

*JET.com

AgendaSIMILARITIES DIFFERENCES LEARNINGS

Revolutionize Ecommerce Reimagine Commerce

Sell on Jet Sell on Etsy

2014 2005

Every Thing Handmade Things

Pricing Algorithm Seller Pricing

1001 – 5000 employees 1001 – 5000 employees

Jet Etsy

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Look & Feel• MUST BE FAMILIAR WITH

ETSY AS A PLATFORM.

• PROMINENT CALLS TO ACTION

• NAVBAR CALLS OUT THE PARTNER APP SOE

Look & Feel• EASY TO GRASP WHAT

THE APP IS ABOUT

• PROMINENT CALLS TO ACTION

• NAVBAR PRESENTS AN HOLISTIC VIEW OF JET BUYER PROGRAMS

• PROMINENT DISPLAY OF SUPPORT INFO

Search & Discovery• ENABLED WITH VOICE

SEARCH

• SHOWS AVAILABLE CATEGORIES

• SEARCH RESULTS ARE CLEARLY DISPLAYED

• EASY TO LIKE & LIST

• FILTER PROMINENTLY DISPLAYED

Search & Discovery• ENABLED WITH VOICE

AND BAR CODE SEARCH

• SHOWS TOP CATEGORIES

• SEARCH RESULTS ARE CLEARLY DISPLAYED

• EASY ADD TO CART

• FILTER AND SORT TOOLS ARE CREATIVELY DESIGNED

Listings & Options• STANDARD LISTING VIEW

– NOT FLASHY

• PROMINENT REWARD MESSAGING

• MULTIPLE OPTIONS FOR BUYING THE SAME THING

• ITEM DESCRIPTION PERMANENTLY DISPLAYED

Listings & Options• RICH DISPLAY OF

LISTINGS

• MULTIPLE CALLS TO ACTION – SHARE, SEARCH, ASK QUESTIONS

• ITEM OVERVIEW DEFAULTED DISPLAY

• CLICK FOR MORE INFO

Cart & Checkout• REWARD AND SAVINGS

PROMPTS

• STANDARD CART

• STANDARD ORDER REVIEW

Cart & Checkout• SLEEK AND

STRAIGHTFORWARD

• ADDING NOTES LENDS A PERSONAL TOUCH

• CALL OUT TO PURCHASE/USE GIFTCARDS

• DIFFERENT PAYMENT OPTIONS

Too Many Notifications Too many notifications

Creative ‘Hack’ style notification ‘Suggestive’ notifications

Conversion Driven Less Conversion Driven

Value Driven Pricing Handmade, Craft, Art Driven Pricing

Buyers can earn rewards anywhere else Buyers feel like they found something unique

Offers free shipping as a platform Sellers can offer free shipping on their own

Jet Etsy

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Other Stuff

SO WHAT?!

YOU TELL MEWHAT ARE SOME THINGS JET DOES BETTER?

WHAT ARE SOME THINGS ETSY DOES BETTER?

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