etwinning project “the pizza business across europe” social rites survey results italian schools...

ETWINNING PROJECTETWINNING PROJECT “THE PIZZA BUSINESS “THE PIZZA BUSINESS

ACROSS EUROPE”ACROSS EUROPE”Social Rites Survey ResultsSocial Rites Survey Results

ITALIAN SCHOOLS INVOLVEDITALIAN SCHOOLS INVOLVEDIIS “V.F. Pareto”-MilanoIIS “V.F. Pareto”-MilanoIPSIA “A. Volta”- MateraIPSIA “A. Volta”- MateraITI “E. Fermi” – LatinaITI “E. Fermi” – Latina

ITGS “ Romagnosi “-ErbaITGS “ Romagnosi “-Erba

Questionnaire submitted to two samples of Questionnaire submitted to two samples of investigation of 174 people each : Youngesters investigation of 174 people each : Youngesters

and Adults from the school environment : and Adults from the school environment : students and teachers that we will call students and teachers that we will call

Y(youngesters) sample and A (Adults) sample Y(youngesters) sample and A (Adults) sample to analyze the resultsto analyze the results

• Sample Y consists of boys and girls Sample Y consists of boys and girls between 17-20 years oldbetween 17-20 years old

• Sample A is made up of teachers Sample A is made up of teachers aged 35-55aged 35-55

Social Survey results: Y(youngsters) up and Social Survey results: Y(youngsters) up and A(adults)downA(adults)down

Why do you like pizza?Why do you like pizza?• Because it is tasty and Because it is tasty and

affordableaffordable• Because I like to eat it in Because I like to eat it in

companycompany• Because it is a type of food Because it is a type of food

that makes you feel free as far that makes you feel free as far as etiquetteas etiquette

• Because everyone can have Because everyone can have the toppings he likes the mostthe toppings he likes the most

• OtherOther• there are not any differences there are not any differences

among the two generations: among the two generations: the young people and the adult the young people and the adult like pizza because it is savory like pizza because it is savory and they like to be in companyand they like to be in company

Why do you like pizza?

37%it is tasty and

affordable

26%because I like

to eat it in company

8%Because it is a

food that makes you feel free as far as

etiquette

25%Because

evryone can have ithe

toppingds he likes the most

4% other(nice habit, a single

dish)

Why do you like pizza?

35%it is tasty and

affordable

39%because I like

to eat it in company

5%Because it is a

food that makes you feel free as far as

etiquette

21%Because

evryone can have ithe

toppingds he likes the most

Social Survey results: Y(youngsters) up and Social Survey results: Y(youngsters) up and A(adults)downA(adults)down

How often do you go with your How often do you go with your friends to a pizzeria? friends to a pizzeria?

• More than one time a weekMore than one time a week• Once a weekOnce a week• A couple of times a month A couple of times a month • From time to time for From time to time for

special eventsspecial events

• In pizzeria the young people In pizzeria the young people go once a week with the go once a week with the friends while the adults go friends while the adults go for special occasions for special occasions

How often do you go with your friends to a pizzeria?

8%More than one time a

week

25%Once a week

25%More than one time a

week

42%From time to

time for special events

How often do you go with your friends to a pizzeria?

12%More than one

time a week

36%Once a week

30%More than one

time a week

22%From time to

time for special events

Social Survey results: Y(youngsters) up and Social Survey results: Y(youngsters) up and A(adults) downA(adults) down

You have a taste for pizza but You have a taste for pizza but your friends don’t come your friends don’t come with you. What do you do?with you. What do you do?

• I go there anywayI go there anyway• I buy a takeaway pizza and I I buy a takeaway pizza and I

eat it at home eat it at home • I give it upI give it up• OtherOther• there is not a big difference there is not a big difference

among the two champions among the two champions because if their friends because if their friends don't go they bought a pizza don't go they bought a pizza to take hometo take home

You have a taste for pizza but your friends don't come with you. What do you do?

34%I go there anyway

37% I buy a take away

pizza

26%I give it up

3%other

(fix dinner at home)

You have a taste for pizza but your friends don't come with you. What do you do?

19%I go there anyway

49% I buy a take away

pizza

32%I give it up


What’s your favourite What’s your favourite pizza?pizza?

As it regards the pizzas As it regards the pizzas that are ordered, the young that are ordered, the young people love to vary and to people love to vary and to try the new trends as far as try the new trends as far as toppings while the adult toppings while the adult are oriented towards are oriented towards Margherita with Margherita with ingredients according to ingredients according to their tastestheir tastes

What is your favourite pizza?

100% all kinds

What is your favourite pizza?

100% margherita with different toppings


Is going to a pizzeria linked to Is going to a pizzeria linked to the rite of eating out on the rite of eating out on week-ends? week-ends?

• YesYes• NoNo

• For going to a pizzeria is For going to a pizzeria is not linked to the rite of not linked to the rite of Saturday evening why from Saturday evening why from the percentage of the the percentage of the answers given by the Young answers given by the Young it might be it might be

Is going to a pizzeria linked to the rite of eating out on week-

ends?

34% yes

66%no

Is going to a pizzeria linked to the rite of eating out on week-

ends?

49% yes

51%no


When you and your friends choose a When you and your friends choose a pizzeria , what is it important ?pizzeria , what is it important ?

• Mostly the quality of pizza Mostly the quality of pizza (ingredients and the pizza dough)(ingredients and the pizza dough)

• Where it is cooked (wooden-firing Where it is cooked (wooden-firing brick oven )brick oven )

• The location and the serviceThe location and the service• If there is also dancing If there is also dancing • If the quality is worth the priceIf the quality is worth the price• All above pointsAll above points• OtherOther• When going to a pizzeria all When going to a pizzeria all

factors are taken into factors are taken into consideration from both samples consideration from both samples of investigation. Moreover some of investigation. Moreover some adults underline the parking lot, adults underline the parking lot, the hygiene, the space for their the hygiene, the space for their children.children.

When you and your friends choose a pizzeria, what is important ?

39%mostly the quality (pizza dough and

ingredients)

20% where it is

cooked

9%the location and

the service

5%if the quality is worth the price

22%all factors

5%other(parking,chil

dren playing space)

When you and your friends choose a pizzeria, what is important ?

23%mostly the quality (pizza dough and

ingredients)

13% where it is cooked

17%the location and

the service

7%if there is also

dancing

17%if the quality is worth the price

23%all factors


After pizzeria , do you and/or After pizzeria , do you and/or your friends go to some your friends go to some other place? If yes, Where?other place? If yes, Where?

• Pub Pub • Disco Disco • Wine barWine bar• OtherOther

• The young people The young people exclusively go to the pub exclusively go to the pub after the pizzeria, while the after the pizzeria, while the adults have the tendency to adults have the tendency to return home but at times return home but at times they also go to the disco, they also go to the disco, wine cafe, gelateria, cinema.wine cafe, gelateria, cinema.

Where do you go after pizzeria?

25%pub

21%disco17%

wine bar

37%other

(going back home,ice-

cream parlor,cine

Where do you go after pizzeria?

12%wine bar

27%disco

61%pub


When you go to a pizzeria, what do When you go to a pizzeria, what do you like to talk of or do?you like to talk of or do?

• What happened to me that dayWhat happened to me that day• Everything but workEverything but work• Tease one of my partyTease one of my party• Speak of my private life if I go Speak of my private life if I go

with a close friendwith a close friend• Sports and workSports and work• Tell jokes or gossip about what Tell jokes or gossip about what

happened to people we knowhappened to people we know• OtherOther• The young like to talk of what The young like to talk of what

happened during the day, tease , happened during the day, tease , tellings jokes while for the adult tellings jokes while for the adult going to a pizzeria is a relaxing going to a pizzeria is a relaxing time and don’t like to speak of time and don’t like to speak of workwork..

When do you go to a pizzeria, what do you like to talk of or do?

11%what hapened to me that day

61% evgerything

but work

6%tease one of

my party

11%speak of my private life if I

go with a friend

4% talk of sport

and job

7%tell jokes or

gossip about people we

know

When do you go a pizzeria, what do you like to talk of or do?

20%what hapened to me that day

25% evgerything

but work

20%tease one of

my party

8%speak of my private life if I

go with a friend

8%di sport e di

lavoro

19%tell jokes or

gossip ...


You prefer to go to a pizzeria You prefer to go to a pizzeria with with

• FriendsFriends• FamilyFamily• It doesn’t matterIt doesn’t matter

• Whereas the young like to Whereas the young like to go with friends , for the go with friends , for the adult it doesn’t matteradult it doesn’t matter

You prefer to go to a pizzeria with

57%it doesn't

matter 16%family

27%friends

You prefer to go to a pizzeria with26%

it doesn't matter

6%family

68%friends


How often do you go with your How often do you go with your family to a pizzeria?family to a pizzeria?

• Once a weekOnce a week• A couple of times a month A couple of times a month • Few times a yearFew times a year• Never Never

• When it comes to go to a When it comes to go to a pizzeria with the family both pizzeria with the family both samples say that thay do it few samples say that thay do it few times a yeartimes a year

How often do you go with your family to a pizzeria?

21%once a week

33%a couple of times a month

36%few times a year

10%never

How often do you go with your family to a pizzeria?

8%

once a week

33% a couple

of times a

month

46%

few times a

year

13%

never


Have you ever celebrated Have you ever celebrated special events in a special events in a pizzeria? If yes, tick which pizzeria? If yes, tick which onesones

• birthdaysbirthdays• driving licencedriving licence• diploma diploma • college degreecollege degree• anniversaryanniversary• Other Other

• Both go to a pizzeria to Both go to a pizzeria to celebratecelebrate

• BirthdaysBirthdays

Have you ever celebrated special events in pizzeria?If yes, tick which ones

70%birthdays

10%driving licence

3%diploma

7%college degree

9%anniversary

1%other (week-ends)

Have you ever celebrated special events in pizzeria?If yes, tick which ones

87%birthdays

1%other(confirmation)

8%diploma

2%anniversary 2%

driving licence


Is there in your family the habit of Is there in your family the habit of buying takeaway pizza ? If buying takeaway pizza ? If yes, in what occasion?yes, in what occasion?

• When we feel like eating When we feel like eating pizzapizza

• When there is not time to fix When there is not time to fix dinner or lunchdinner or lunch

• When friends come over to When friends come over to watch TV or special shows or watch TV or special shows or sports eventssports events

• When we celebrate some When we celebrate some special family eventsspecial family events

• OtherOther• Both samples say that they buy Both samples say that they buy

takeaway pizza when they have takeaway pizza when they have the taste for pizza and when there the taste for pizza and when there is not time to fix lunch or dinneris not time to fix lunch or dinner

Is there in your family the habit of buying takeaway pizza? If yes, in what occasion?

6%when we celebrate

special family events

11%when friends come over to watc TV or

special shows

60%when we feel like eating

pizza

23%when there is no time to fix

dinner or lunch

Is there in your family the habit of buying takeaway pizza? If yes, in what occasion?

22%when there is no time to fix

dinner or lunch

60%when we feel like eating

pizza

11%when friends come over to watch...

7%when we celebrate

special family events


You also choose to go to a You also choose to go to a pizzeria whenpizzeria when

• You have to meet someone You have to meet someone You have just metYou have just met

• You have to make some You have to make some deals in an easy-going deals in an easy-going environmentenvironment

• You feel like socializing You feel like socializing with more freedomwith more freedom

• Other Other

• For youngsters going to a For youngsters going to a pizzeria is to have fun in pizzeria is to have fun in company but for adults besides company but for adults besides having a fun time it is also a having a fun time it is also a way of socializing way of socializing

You also choose to go to a pizzeria when

34%you fell

socializing with more freedom

46%to have fun in

company

3%to make deals in an easy going environment

17%to meet

someone you have just met

You also choose to go to a pizzeria when

11%you fell

socializing with more freedom

69%to have fun in

company

4%to make deals in an easy going environment

16%to meet

someone you have just met


Besides your house or your friends’ Besides your house or your friends’ house, where or in what occasion house, where or in what occasion do you eat pizza?do you eat pizza?

• When I’m travellingWhen I’m travelling• Festivals, concerts, fairs Festivals, concerts, fairs • Pick-nickPick-nick• BonfireBonfire• Quality traditional placesQuality traditional places• Traditional Neapolitan Traditional Neapolitan

“Friggitorie” (Fish and Chips “Friggitorie” (Fish and Chips type)type)

• EverywhereEverywhere• I don’t eat it outsideI don’t eat it outside• The young like to eat pizza The young like to eat pizza

everywhere but adults when they everywhere but adults when they traveltravel

Besides your house or your friends' house, where or in what occasion do you eat pizza?

13%when I 'm travelling

9%festivals,

concerts, fairs

10% nelle scampagnate

14%bonfire

7%quality tratitional

places

4%traditional Neapolitan Friggitorie

36%everywhere

7%I don't eat it

outsidei

Besides your house or your friends' house, where or in what occasion do you eat pizza?

35%when I 'm travelling

6%festivals,

concerts, fairs13% picnic

4%bonfire

13%quality tratitional

places

1%traditional Neapolitan Friggitorie

21%everywhere

7%I don't eat it

outside


When you go to a pizzeria, When you go to a pizzeria, How much do you How much do you usually spend?usually spend?

The young spend between 10-15 The young spend between 10-15 euros when they go to a euros when they go to a pizzeria while adults spend pizzeria while adults spend around 30-40 eurosaround 30-40 euros

When you go to a pizzeria, how much do you usually spend?

5%40 euro

3%30 euro12%

20 euro

29%15 euro

47%10 euro

4%5 euro

When you go to a pizzeria, how much do you usually spend?

33%40 euro

25%30 euro 17%

20 euro

13%15 euro

8%10 euro

4%5 euro


What’s the price for a pizza and What’s the price for a pizza and a drinka drink

you usually spend in a pizzeria you usually spend in a pizzeria when youwhen you

go with your friends?go with your friends?

• Less than 10 eurosLess than 10 euros• Less than 20 euros Less than 20 euros • More than 20 eurosMore than 20 euros

• Both samples of investigation Both samples of investigation say that they spend less than 20 say that they spend less than 20 euroseuros

What's the price for a pizza and drink you usually spend when you go w ith your friends?

27%more than 20

euro

20%less than 10 euro

53% less than 20 euro

What's the price for a pizza and drink you usually spend when you go with your friends?

19%more than 20 euro

34%less than 10 euro

47% less than 20 euro


How many times a week do you How many times a week do you have pizza as a snack?have pizza as a snack?

• Everyday Everyday • More than once a weekMore than once a week• Once a weekOnce a week• OtherOther

• Youngesters have pizza once a Youngesters have pizza once a week but the tendency of having week but the tendency of having more than once is picking up more than once is picking up among them au contrary adults among them au contrary adults have pizza snack not very oftenhave pizza snack not very often

How many times a week do you have pizza as a snack?

17%more than

once a week

30%once a week

53%other(someti

mes)

How many times a week do you have pizza as a snack?

46%more than

once a week

50%once a week

4%other(some

times)


If you like to eat pizza as a snack If you like to eat pizza as a snack , where do you usually like , where do you usually like to eat it?to eat it?

• On the placeOn the place• On the streetOn the street• On the working place On the working place

/school premises/school premises• OtherOther

• Pizza is a food that should be Pizza is a food that should be eaten hot and both samples like eaten hot and both samples like to it on the place to it on the place

If you like to eat pizza as a snack,where do you usually like to eat it?

60%on the place

16%on the street

14%on the

place, at school

10%other ( car,

house)

If you like to eat pizza as a snack,where do you usually like to eat

it?

53%on the place

25%on the street

16%on the

place, at school

6%other ( car,

house)


How much do you spend a How much do you spend a month for pizza snack?month for pizza snack?

• More than 5 eurosMore than 5 euros• More than 10 eurosMore than 10 euros• More than 20 euros More than 20 euros • More than 30 eurosMore than 30 euros

• For both samples the price For both samples the price ranges between 5-10 eurosranges between 5-10 euros

How much do you spend a month for pizza as a snack

38% more than 5 euro

33%more than 10

euro

more than 30 euro 16%

13%more than 20

euro

How much do you spend a month for pizza as a snack

33% more than 5 euro

26%more than 10

euro

20%more than 30

euro

21%more than 20

euro

etwinning project “the pizza business across europe” social rites survey results italian schools...

Documents

pizza business

favourite pizza

friends dont

type of food

month45dfrom time

week45ca couple of times

week39ba couple of times

month60cfew times