EU Regulation

Coming into force January 2012 Quality reports on data submitted

Required annually Data transmission

Rapid key indicators required 8 weeks after reference period - problematic

All other data transmissions feasible

EU Regulation New data requirements – INTERNAL

TOURISM Locality (degree of urbanisation and proximity

to sea) – annual

Number of hotels and similar accommodation having one or more bedrooms accessible for persons with reduced mobility, including wheelchair users - triennial

Nights and arrivals by residents and non-residents at camping grounds, recreational parks and trailer parks and holidays and other short term accommodation - monthly

EU Regulation

New data requirements – NATIONAL TOURISM All requirements currently collected via

new domestic survey and IPS

Same day visits, number and expenditure collected via CHS

Tourism Statistics Branch

Established July 2010 3 NISRA Statisticians, located in DETI Data collected by NISRA, CSU Analysis and production of all Official

Tourism Statistics, Tourism Statistics Branch

Monthly, quarterly, annual publications Future Work – TSA, LA estimates,

further development of current surveys

Northern Ireland Passenger Survey COR breakdown Jan-

June 2011

2010 2011 2010 2011

Great Britain 85 85 -2% +/- 8% 73 69 +8% +/- 9%Other Europe 6 8 19% +/- 13% 8 11 +50% +/- 21%North America 4 4 -3% +/- 17% 8 8 +13% +/- 24%Other 5 4 -25% +/- 17% 11 12 +14% +/- 51%

Confidence Interval

% change in actual numbers

% change in actual numbers

Expenditure (%)Visitors (%)Confidence

Interval

NIPS Purpose of Trip breakdown

2010 2011 2010 2011

VFR 54 57 +1% 45 54 +20%Holiday 20 19 -8% 21 23 +10%Business 19 20 -1% 29 30 +3%Other 3 3 -2% 5 7 +40%NK* 3 1 NA

Visitors (%) % change in actual

numbers#

Expenditure (%) % change in actual numbers

* In 2010, there were 15,000 visitors for which purpose of trip was not known, in 2011 this number was reduced to 2,900

# For the purpose of this analysis the NK's have been spread proportionately across the known purposes

Northern Ireland Passenger Survey

Top 5 activities whilst in NI Shopping (14%) Beaches/coastline (10%) Walking/rambling (9%) Country/forest parks & gardens (6%) Giant’s Causeway (5%)30% none

Northern Ireland Passenger Survey

Closest ancestral link to island of Ireland Born here (29%) Mother/father of travel party member born

here (11%) Spouse/travelling companion born here (6%) One or more grandparents of travel party

member born here (6%) Other ancestor of party member (4%) No ancestral link (44%)

Domestic Tourism The CHS is one of the largest continuous surveys

carried out in Northern Ireland, designed and conducted by the Central Survey Unit of the Northern Ireland Statistics and Research Agency (NISRA). 

It is based on a sample of the general population resident in private households and has been running since 1983. 

The Survey is designed to provide a regular source of information on a wide range of social and economic issues relevant to Northern Ireland. 

Domestic Tourism CHS collects information on day trips (7

day recall) and overnight trips (4 week recall) taken by NI residents

Measure of value and volume domestic tourism within NI

Provide Fáilte Ireland with estimates of trips taken by NI residents to RoI.

Provide ONS with estimates of trips taken by NI residents to GB (Eurostat return)

Domestic Tourism

Overnight trips taken by NI residents 2010/11

NI RoI GBOvernight trips 34% 35% 31%Main reasonHoliday 62% 57% 38%VFR 26% 28% 26%Business 3% 9% 20%Other 8% 6% 15%

2.3 2.4 3.0Average length of trip

Domestic Tourism

Attractions influencing NI resident to holiday in NI

Giant’s Causeway (11%) Fermanagh Lakelands (11%) Mournes (10%) Walled City of Derry (4%) Titanic and maritime Belfast (1%) Sperrins (0%) Saint Patrick/Christian heritage (0%) None of the above (70%)

Domestic Tourism

Top 5 activities participated in by NI residents on holiday in NI

Walking/rambling (35%) Wildlife (25%) Learning activities (21%) Gardens (19%) City tours (15%)

Domestic Tourism

Tourism Day Trips An outing or trip, not for business

purposes, made on the same day from home and is outside the respondent’s usual environment and they are away from home for more than 3 hours.

Source: Eurostat

Domestic Tourism

Top 5 main activities on tourism day trips

Drive/sightsee/picnic/pleasure boating (18%)

Walk/hillwalk/rambling (11%) Visiting friends/relatives (10%) Shopping for leisure (10%) Informal sports, games, relaxation (10%)Average distance 62 miles, average

duration 6 hrs, average party size 4.

Domestic TourismAge of NI residents taking tourism day trips 2010/11

0

100,000

200,000

300,000

400,000

500,000

600,000

16-24 25-34 35-44 45-54 55-64 65-74 75-84 85+

Domestic Tourism

Top 5 reasons why no trips were taken within NI

Too busy with work/studying - no time (27%)

Did not think about it (20%) Poor health/Family responsibilities

(16%) Poor weather (14%) Lack of disposable income (12%)

Quality Improvement Fund

Background Funded by the UK Statistics Authority

to enable government statisticians to implement recommendations from the assessment process, or to

prepare for assessment by addressing known weaknesses

2010/11 QIF Project Outcomes

First-phase weights, accounting for the probabilities of selection, observed patterns of non-response and passenger flow

Second-phase weights that are calibrated to totals from first-phase weights (improves coherence between results)

Standard errors for visitor numbers and associated revenue

Time series between “old” and NISRA NIPS

Greater user confidence in estimates SE’s allow policy to make meaningful decisions

2010/11 QIF Project Outcomes

Confidence Intervals - 2010 NIPS

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Great Britain Other Europe North America Rest of the World

2010/11 QIF Project Outcomes

NIPS - Number of visitors

150,000

200,000

250,000

300,000

350,000

400,000

450,000

500,000

2000Q1 2001Q1 2002Q1 2003Q1 2004Q1 2005Q1 2006Q1 2007Q1 2008Q1 2009Q1 2010Q1

Old survey New survey

2010/11 QIF Project Outcomes

NIPS Quarterly Expenditure

30,000,000

40,000,000

50,000,000

60,000,000

70,000,000

80,000,000

90,000,000

100,000,000

110,000,000

2005Q1 2006Q1 2007Q1 2008Q1 2009Q1 2010Q1

Old survey New survey

2010/11 QIF Project Outcomes

Visitor estimates from new NIPS more consistent with historical time series

Expenditure estimates from new NIPS more consistent with historical time series – 2010 “old” estimates show a very different seasonal pattern

Time series for both visitor numbers and expenditure to be formed using estimates from the old survey up to Quarter 4, 2009 and the estimates from the new survey from Quarter 1, 2010.

All published tables and charts showing these time series should clearly illustrate there has been a change in survey methodology between Quarter 4, 2009 and Quarter 1, 2010.

QIF 2011/12 Tourism Statistics

Successful bid in 2011/12 in relation to ongoing development of official tourism statistics

The survey estimates will be used to monitor and measure new Targets as set out in the New Northern Ireland Tourism Strategy and produce sub-NI estimates Weighting/grossing new domestic survey and calculation

of SE’s Identify outliers and treatment of missing values (NIPS

and new domestic survey) Weighting of occupancy data and calculation of SE’s Investigation of continuity and seasonal adjustment for

both NIPS and domestic surveys

Cross border data North to South

NIPS Domestic

South to North SOT HTS

•Frequency/timing of publication/release•Quality/Fit for purpose•Opportunities for improvements