eucalyptus magazine, winvivo reprint
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This is a reprint from Issue 13 of Eucalyptus magazine. Readers turn to Eucalyptus Magazine for information they can trust on topics such as health, organic foods and products, nutrition, fitness, eco-friendly living and sustainability, natural beauty, supplements, pets, personal growth, and much more. We empower readers on their personal path to wellness and sustainable living. Reprints of both cover stories and special features are available to businesses for sales and marketing purposes as high-quality, four-color advertising brochures. A reprint of a cover story or special feature provides a cost-effective opportunity for your organization to stand out and make a lasting impression. Extend the value of your marketing efforts, increase your exposure, and differentiate yourself in the marketplace with high-quality, four-color reprints, available in two-, four-, and six-page formats.TRANSCRIPT
By Jennifer Moscatello
WinVivoBlending Nature
& Science
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Shirley Chen is an energetic entrepreneur with not just one,
but two advanced degrees—a PhD in biological chemistry and
a JD in law. As the co-founder and CEO of WinVivo, a
healthcare company that creates natural medicines made
with Asian botanicals, the 45-year-old Silicon Valley resident
has come a long way from her native home—the remote
mountain area near Bama County in southwest China.
This mountainous region, 150 miles from the nearest major city, boasts the
highest number of centenarians per capita of any region in the world. The
reason? Some researchers credit the crisp, pollution-free mountain air or the
down-to-earth lifestyle. Survival in this rural area requires hard work; it’s not
uncommon for 90-year-olds to labor in the fields. Others credit the longevity of
the Bama people to their diet, which is rich in rice wine, hemp seed, mush-
rooms, and locally grown vegetables and herbs. »
WinVivo’s Botano Guard
capsules and Botano
Throat lozenges
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WinVivo’s Sales and Marketing Director Richard Andrus with CEO Shirley Chen
WinVivoBlending Nature
& Science
This article was published in Eucalyptus Magazine, Issue 13.
Today Chen’s work draws heavily on her childhood experiences.
“My parents are botanists, but for the longest time I tried to stay
away from that profession,” says Chen. “I wanted to develop
effective chemical drugs against cancer…I was really determined to
be a hard-core biomedical scientist and academic.”
After years of working alongside esteemed Nobel Prize-winning
researchers and never finding the “magic bullet” against cancer,
Chen was frustrated. “I figured that in my lifetime, I’d never be able
to personally discover something that was really efficacious for
treating a devastating disease like cancer. So I jumped ship; I
became an intellectual property lawyer for the pharmaceutical and
biotech industry. I thought that maybe my brilliant inventor clients
could come up with the successful drugs and then I would be very
satisfied. I could help them commercialize them and make them
available to the public.”
But Chen soon discovered that most of her clients focused on the
development of diagnostic tools to ensure early detection of disease.
That didn’t address what Chen saw as the missing link in medicine:
prevention. “If I find out I’m 60 percent susceptible to colon cancer,
what do I do? Do I go and find a drug that will slow down or prevent
the onset of colon cancer? Or do I go and look at my whole life and
try to change my lifestyle, my dietary structure? The cancer’s not
here yet, but it could be a time bomb,” Chen says.
“So I remembered my calling from my parents: Go back to Mother
Nature. This is how people in Asia for thousands of years learned
how to maintain their health, by going back to their dietary
structure… by incorporating medicinal herbs into their daily life. So
naturally you can achieve good health and prevent diseases.”
Through a partnership with biochemist-turned-financier Dr.
Brooke Gai and other advisors in the United States and Asia, Chen
started WinVivo, a company which combines Eastern remedies with
Western science and technology to offer safe, sustainable products
that bolster the body’s natural healing abilities. “WinVivo” combines
the English word “win” with the Latin term “in vivo” which literally
means “the living”—a whole, living organism, as opposed to an “in
vitro”-controlled laboratory environment, which involves cells or
tissue isolated from the body.
“The gold standard of any health-related product is that it must
work in a living human body and be able to address health issues in
a safe, long-term, sustainable manner, not just in petri dishes or in
vitro lab experiments,” says Chen.
The company’s current products include Botano Guard capsules,
derived from anti-inflammatory reishi and shiitake mushrooms in
combination with antiviral and antibacterial herbs, which are
designed to bolster immunity, and Botano Throat, a natural lozenge
that relieves chronic coughs with a blend of botanicals. WinVivo
also has three new products set to launch in the coming year. These
include a botanical remedy to help allergy sufferers, functional
foods targeting obesity and diabetes, and a topical balm to promote
the healing of wounds and skin disorders. Developed over a 30-year
period by a traditional Chinese doctor, the balm contains a licensed
blend of 10 different herbs that have anti-bacterial and anti-inflam-
matory properties. It is designed not only to help wounds heal
faster, but also to stop pain and itching as well. Chen says the balm
is safe and effective for simple first-aid uses, such as cuts, insect
bites, and rashes, as well as more serious concerns like bedsores,
herpes, shingles, venous stasis, and chronic diabetic ulcers.
The botanical ingredients—vegetables, fruits, herbs, and teas—used
in WinVivo’s products are both locally sourced and flown in from
carefully selected suppliers in Asia. “Our combination of herbs … is
based on 3,000 years of ‘clinical trials.’ We base our formulas on how
people in Asia use a particular herb in combination with another
kind of herb to achieve the best therapeutic efficacy,” says Chen.
“Like a symphony, each botanical plays a critical role… some
targeting the root cause and some the symptoms. In Botano Guard,
the mushroom essence strengthens the general immunity of the
host, while botanicals such as Japanese honeysuckle act like
broad-spectrum antimicrobial agents against viruses and bacteria.”
Of the many chapters of her life, Chen feels extremely satisfied
with her current work at WinVivo. “What’s the purpose of research?
To be able to develop products to make people’s lives better and
healthier… Just publishing papers doesn’t really mean much to me,”
she says. “WinVivo develops health products based on what is
already working in humans and tested in billions of people in Asia
over millennia, not the usual Western approach of testing pharma-
ceuticals in petri dishes, then on animals, then on humans.”
Of course, natural remedies aren’t the only antidotes to stress-
filled lives. For those who travel frequently, feel overtaxed, or spend
time caring for others but neglecting themselves, Chen encourages
a return to balance and a proactive approach to health: Eating more
plant-based foods, selecting smaller portion sizes, and engaging in
regular, gentle exercise.
left: a 110-year-old woman from Bama county in china. center: WinVivo’s latest product: a topical balm to promote the healing of wounds and skin disorders. right: compounds from reishi and shiitake mushrooms, used in WinVivo’s products, serve to strengthen the immune system.
The botanical ingredients—vegetables, fruits, herbs, and teas—used in WinVivo’s products are both
locally sourced and flown in from carefully selected suppliers in Asia.
WinVivo’s ceo shirley chen was raised in a remote village in china, where she learned about the healing powers of botanicals.
engaging in regular, gentle exercise, like this group performing tai chi, is a critical part of maintaining overall health.
eating more plant-based foods, such as this soup of tofu and herbs, is key to a healthy lifestyle.
The botanical ingredients used in WinVivo’s products include vegetables, fruits, herbs, and teas.
WinVivoBlending Nature
& Science