eureka! how are great ideas generated?
TRANSCRIPT
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How are great ideas generated?
EUREKA!
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Graham Wallas,
social psychologist
and co-founder of
the London School
of Economics,
argued that great
ideas evolve in 4
stages
1. Preparation
2. Incubation
3. Illumination
4. Verification
Art of Thought –The Model of Creativity
(1926)
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Stage 1: PreparationResearch, gather knowledge, profoundly understand your subject
Chance favors the prepared mindLouis Pasteur
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It takes a lot of time to be a genius,
you have to sit around so much doing nothing,
really doing nothing. Gertrude Stein
Stage 2: IncubationSet the subject aside from all deliberate work, let it remain only in the unconscious mind.
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Stage 3: IlluminationAssociations & combinations, dreams & fantasies conspire to offer an “aha!” moment of discovery!
Eureka! Eureka!Archimedes
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Eureka! GravityNewton sees an apple falling and the moon suspended out there and wonders if it’s the same force
RelativityEinstein imagines he is travelling on a beam of light
Richard Feynman’s
breakthrough ideas came when he was playing
Picasso’s
creativity always began with an act of destruction
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Eureka! Arthur Koestler
argued in 1964 that breakthroughs come with bisociation – association of unrelated frames of reference
Great ideas
are not driven by logic, but by seeing things from new points of view
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Stage 4: VerificationProve your idea works
All good ideas are logical a posteriori,
though they may not be so a priori.
Scientists (as opposed to pseudo-scientists) must test and validate their claims.
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Practical lessons from Wallas and Koestler
Creativity needs
Groundwork
Tranquillity
Stimuli
Proof
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Contemporary creativity practise builds on the thinking of Wallas and Koestler
Using
methods to make creativity
deliberate & efficient
techniques for idea generation
and evaluation
rapid prototypes for fast
verification
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Contemporary creativity practise also
Emphasizes
teamwork and collaboration
structure for purposeful idea
management
culture to create the context
that supports innovation
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Innovation pulses 12 slides
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EUREKA!
EUREKA! How are great ideas generated?