europages 2011 sales brochure (english)

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2011 SALES BROCHURE

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Page 1: Europages 2011 Sales Brochure (English)

2011 SALES BROCHURE

Page 2: Europages 2011 Sales Brochure (English)

SUMMARY

EUROPAGES 2011 • 03

•••

02

EUROPAGES:6 KEY MILESTONES

•••

2010PRODUCT CATALOGUE

LAUNCHED ON EUROPAGES.THOUSANDS OF PRODUCTS

ARE PUBLISHED ONLINE

2008NEW WEBSITE

•••

•••

•••••••••

••••••

ABOUT EUROPAGES

EUROPAGES: 6 KEY MILESTONES ............................................................A B2B PLATFORM WITH A LARGE AUDIENCE ...................................................AN AUDIENCE MAINLY EUROPEAN .................................................................AN AUDIENCE OF DECISION MAKERS .............................................................AN AUDIENCE FROM ALL INDUSTRY & SERVICE SECTORS ...................................STRONG RETURN ON INVESTMENT ...............................................................FINDIT: A POWERFUL TOOL TO SHOW RESULTS ................................................

PREMIUM MEMBERSHIP

WEBSITE: A NEW LAYOUT ..........................................................................E*CARD: FIRST STEP TO GREAT VISIBILITY .....................................................E*PAGE: A SECOND WEBSITE .....................................................................VIDEO: A DISTINCT ADVANTAGE ...................................................................PRODUCT CATALOGUE: SHOWING PRODUCTS ..................................................ADDITIONAL & PRIORITY KEYWORDS .............................................................MYEUROPAGES: ACCESS STATS AT ANYTIME ...............................................

BANNER: A HORIZONTAL CONTEXTUAL DISPLAY ...............................................SKYSCRAPER: A VERTICAL CONTEXTUAL DISPLAY .............................................

SPONSOR: A PERFECT FIT FOR VIDEO & ANIMATED ADS .....................................VIP BOX: A SMALL RECTANGLE WITH GREAT VISIBILITY .....................................

15 LANGUAGE PRODUCT DETAILS & PRICES ...................................................1 LANGUAGE PRODUCT DETAILS & PRICES .....................................................PACK OPTIONS ........................................................................................DISPLAY ADVERTISING ...............................................................................

RELEVANCY & RANKING: KEYS TO A GREATER VISIBILITY ...................................

PURCHASE ORDER ...................................................................................TERMS & CONDITIONS ..............................................................................PRODUCTION SHEET .................................................................................

02040506070809

10121416182022

2426

2830

32343637

38

424344

2007EUROPAGES

100% WEB ONLY

1999LAUNCH OF THE

EUROPAGESMARKETPLACE 1995

LAUNCH OF THE

WEBSITE IN

5 LANGUAGES

1982FIRST PRINT ISSUE OF

THE EUROPAGESDIRECTORY

Page 3: Europages 2011 Sales Brochure (English)

Other countries • 1,3%

Europe • 78,7%

Asia • 10,1%

South America • 4,4%

Africa • 3,9%

North America • 1,5%

AN AUDIENCE MAINLY

EUROPEAN

EUROPAGES 2011 • 05

•••

Most of the EUROPAGES visitors are Europeans, however the Asian audience is growingstrongly. Almost all visitors are looking for products, services, suppliers or businesspartners from EU.

04

A B2B PLATFORM WITH

A LARGE AUDIENCE•••

Each month, millions of professionals visit the EUROPAGES websites. The size of theaudience puts EUROPAGES amongst the top visited B2B websites in Europe.

Source: Sitestat, 2010 Source: OpinionWay (1,182 questionaires), 2009

3MUNIQUE VISITORS

/ MONTH

6,8MSEARCHES/ MONTH

Page 4: Europages 2011 Sales Brochure (English)

AN AUDIENCE FROM ALL

INDUSTRY & SERVICE SECTORS

EUROPAGES 2011 • 07

•••

EUROPAGES visitors come from all business sectors and 1/3 work in the manufacturingsector (industry) and 1/3 in the business services sector.

06

AN AUDIENCE OF DECISION

MAKERS•••

The last survey conducted by OpinionWay (www.opinion-way.com) showed thatEUROPAGES visitors are made of professionals. Most of whom are decision makers inthe buying process.

Other functions • 1%

Owner/Managerof company • 79%

Sales deptexecutive/employee • 8%

Purchase deptexecutive/employee • 2%

Marketing deptexecutive/employee • 3%

Administration deptexecutive/employee • 7% Others • 9%

Business services • 34%

Manufacturing • 31%

Wholesale trade • 13%

Distribution • 9%

Retailing • 4%

Source: OpinionWay (1,182 questionaires), 2009 Source: OpinionWay (1,182 questionaires), 2009

Page 5: Europages 2011 Sales Brochure (English)

FINDIT: A POWERFUL TOOL

TO SHOW RESULTS

EUROPAGES 2011 • 09

•••

FindIt is a proprietary statistics tool developed by EUROPAGES which allows salesrepresentatives to provide clients up-to-date figures on EUROPAGES audience (visits,searches, click rate …). Furthermore, it allows customers to be informed of their ownindividual statistics and to measure their return-on-investment.

08

STRONG RETURN ON

INVESTMENT•••

Each month, the 23,000 EUROPAGES customers (members) are viewed by millions ofvisitors. E*Card Views on result pages indicate the global visibility of customers, whereasE*Page Views indicate the number of times the company profile is visited. Clicks Out areactual visits to customers’ websites coming from EUROPAGES users.

0,8MCLICKS OUT

/ MONTH

PAYING MEMBERS

Source: Sitestat, 2010

45,9ME*CARD VIEWS

/ MONTH

1,4ME*PAGE VIEWS

/ MONTH

Page 6: Europages 2011 Sales Brochure (English)

WEBSITE: A NEW LAYOUT

EUROPAGES 2011 • 11

•••

EUROPAGES ADOPTS NEW LAYOUT FOR IMPROVED WEBSITE NAVIGATION

Navigation is one of the most important aspects of a web design and when it comes tonavigating a website, simplicity is a good thing. The objective is to give users a betterreading experience and a quicker access to content. The EUROPAGES website’s lookand feel has been modified and re-designed to be simpler, leaner and more user-friendly.

• The website is easier to understand and navigation is faster. Non-essential graphicaldetails and unnecessary text elements have been removed.

• Sharper forms lightens web pages and improves performance.

• Less colour, shorter texts and more pictures are used for a better reading experience.

• New value-added content is posted on the homepage like the “New Products”thumbnails that lead directly to customers’ catalogues or the “Busiest Sectors” section thatpilot search engine crawlers to deep inner pages, upgrading the website search engineoptimization.

10

WEBSITE: A NEW LAYOUT•••

Page 7: Europages 2011 Sales Brochure (English)

E*CARD: FIRST STEP TO

GREAT VISIBILITY

EUROPAGES 2011 • 13

•••

IN 2011, ADS BECOME E*CARDS

EUROPAGES shows a lot more content than any regular directory. Even entry-levelcustomers get several keywords and their description text is translated into 15 languages.They all have a link to their website and may show their products online. Former ads didnot provide as much as the E*Card.

• Less links: Easier reading for users and less work for search engine crawlers. 2 linkslead to the member’s E*Page: one on the company name and one on the ‘info and contact’link. 2 links lead to the member’s website: one on the logo and one on the ‘www.URL’ link.The website address is visible benefiting users and search engine crawlers.

• Less pictures: Pages without images are lighter which is better for web performance.The pic of the flag has been removed.

• No contact info: All contact details have been removed in order to restrict the number oflinks (phone, mobile, fax, address, zip code, email). They can be accessed on the E*Page.

• Longer text: More content (2 full text lines) is visible on E*Cards and there is no100 character restriction, this is better for users as well as for search engine crawlers.

• Headings, structured keywords, free keywords and brands are grouped: It is lessconfusing and a better reading experience to be presented with all relevant words groupedtogether.

• Relevant product titles are displayed: When a query matches a product name, it isshown on the E*Card. This gives great visibility to product catalogues and certainly helpsto obtain a better return on investment.

Note: members are free to choose any combination of keywords they wish (the term “keywords” includes headings,structured keywords, free keywords and brand names. One condition; each E*Card must include at least 1 heading forclassification purposes. Free keywords are specifically chosen by customers and translated into 15 languages, they mustuse the Latin alphabet only (no Cyrillic characters, Chinese ideograms or Arabic alphabet), they are restricted to 60characters (including spaces) and special characters are not allowed (Eg. “;”). Brand names are not translated andcustomers must have the right to use the brands on their E*Cards.

12

E*CARD: FIRST STEP TO

GREAT VISIBILITY•••

Page 8: Europages 2011 Sales Brochure (English)

E*PAGE: A SECOND WEBSITE

EUROPAGES 2011 • 15

•••

IN 2011, THE BUSINESS CARD GIVES WAY TO THE E*PAGE

The E*Page provides more space for content (5 tabs) than what the Business Card used tooffer. The Homepage tab displays the main elements and can be used as a hub tonavigate, the Company details tab shows details about the company (companyorganization, map and key figures), the Products tab lists all products, theDocumentation tab hosts pictures, .pdf documents and website links and the Contactstab contains all necessary contact info. The E*Page is truly a second website.

• Longer description text: The description text is 1,000 characters long in the originalversion (mother tongue of the country). All membership packs now have a320-character-long text on all language versions of the EUROPAGES website.

• More translations: E*Pages are translated into 15 languages: English, French, German,Italian, Spanish, Dutch, Portuguese, Greek, Danish, Swedish, Finnish, Russian, Polish,Turkish and Chinese.

• Larger visibility: All E*Pages are published on the EUROPAGES network of 26 websites!Europages.it, Europages.co.uk, Europages.de, Europages.es, Europages.fr, Europages.nland 20 others...

• Additional content: Members can show their video online. They can include detailedinformation about their company, e.g. its organization, size, turnover, incoterms and alluseful commercial information. They can upload pictures (JPEG, GIF. 700x400 pixels max.50Kb max), .pdf documents (2 MB max.) and deep links to their website.

• Various contact elements: The number of contact elements on the E*Page is definedaccording to the type of membership pack. The choice is entirely up to the member. He canuse a combination of a land line, a mobile line, a fax line and an email address. However, itis highly recommended to use at least 1 email address because most requests come fromemails.

• Map positioning: A map is automatically generated from the member’s address.

14

E*PAGE: A SECOND WEBSITE•••

Page 9: Europages 2011 Sales Brochure (English)

VIDEO: A DISTINCT ADVANTAGE

EUROPAGES 2011 • 17

•••

PAYING MEMBERS CAN UPLOAD THEIR VIDEOS FOR FREE ON

EUROPAGES

Customers can increase the popularity of their company and embed up to 10 videos ontheir E*Page via their myEUROPAGES account. Free of charge! Businesses use videos tomake their content more interactive. Statistics reveal the popularity of embedding videosin websites and their substantial impact on company’s sales figures. The embedded videodoes the job of converting visitors into leads.

• Up to 10 videos per E*Page.

• Free upload and free display.

• 3 easy steps to show a video on an E*Page:1) Create an account on any online video platform (Youtube, Yahoo! Video, Dailymotion,Episodic, Vzaar, Kewego, Youku, Rambler… there is a lot of choice). It takes 5 minutes tocomplete and it’s free. (Disclaimer: There are hundreds of online video platforms andEUROPAGES cannot guarantee compatibility with all of them.)

2) Upload the video. This takes less than 40 minutes to complete depending on the size ofthe video. Of course, the video must be available on the member’s computer to start theupload.

3) Copy the embed code and paste it in the myEUROPAGES account concerned.1 minute to complete. That’s it. The video is ready to be played on your E*Page.

• Only paying members can publish videos on their E*Page: A valid email address isnecessary to receive a login and password, which will enable the member to access hismyEUROPAGES account.

16

VIDEO: A DISTINCT ADVANTAGE•••

Page 10: Europages 2011 Sales Brochure (English)

PRODUCT CATALOGUE:SHOWING PRODUCTS

EUROPAGES 2011 • 19

•••

The majority of B2B buyers start their research online and product information isone of the most useful content in the decision making process.

The B2B buying process can take up to months to finalize as B2B decision makers gothrough a long process of scrutiny prior to deciding on the potential suppliers. Mostpurchase decisions begin with partially defined needs and online research is a commonfirst step. Online content can be a powerful influence at these early stages. Once ashortlist of suppliers has been identified, the final decision will be made based on anevaluation of all available information. Product and pricing information are by far the mostvaluable for a professional buyer.

• There are 2 ways to publish products on EUROPAGES:1) Crawl: A program crawls the member’s site and grabs the product image anddescription in an automated way putting it into a structured database, it is then shown onthe E*Page. The products must be online and accessible to crawlers. EUROPAGEScannot crawl products published with Adobe Flash Player or in Acrobat .pdf format.

2) XML: The member works directly with EUROPAGES to create an XML file from hisproduct catalogue. The catalogue or list of products must be available in a structureddigital form (eg. Excel). Printed catalogues, text files (Word or .txt) or Acrobat .pdf formatsare not suitable. XML is a good solution for those members whose products are not ontheir website or cannot be crawled, when the member wants to provide EUROPAGES adifferent list of products than on their website, when they want to make a precise selectionof products or when they want to supply EUROPAGES with an extensive list of items.

• Pricing: The price for creating a product catalogue varies according to the number ofproducts. The price is the same for crawl and XML.

• Language options: Only 1 catalogue in 1 language can be published on the E*Page.EUROPAGES only supports catalogues in English, French, German, Italian, Spanish orDutch. If the member has a catalogue in English it will be published on the EnglishE*Page. If the member has a catalogue in 2 languages, he would have to choose whichone will be published on his E*Page.

18

PRODUCT CATALOGUE:SHOWING PRODUCTS

•••

Page 11: Europages 2011 Sales Brochure (English)

ADDITIONAL & PRIORITY

KEYWORDS

EUROPAGES 2011 • 21

•••

EUROPAGES CAPITALIZES ON RANKING

A member can increase his ranking by using additional or priority keywords. R.O.I.increases with ranking. A Premium member has more keywords than any other member,this brings a better ranking in search results and therefore more E*Card and E*PageViews. Consequently, he receives many more visits on his website (clicks out) than othercustomers. This is why EUROPAGES is adding new measures to boost their customers’ranking.

• Additional keywords: When a paying member has chosen the keywords included in hispack to appear on his E*Card, he still has the possibility of upgrading the ranking of hisE*Card. In order to improve visibility, 1 or several Additional keywords can be added to theE*Card. The Additional keyword can be a heading, a structured keyword, a free keywordor a brand. When Additional keywords are free keywords they are translated into 15languages.

Example: A Medium Pack has a ranking of 2675 points. If the customer putsAdditional keywords, he adds ranking points to his pack. An Additional keyword is worth 45 ranking points. For example, with 5 Additional keywords the customer adds 225 ranking points to his pack (5 x 45).

• Priority keywords: A second option to add ranking to E*Cards. The paying member whowants to upgrade his ranking without adding new keywords to his pack can add extraranking points to his existing keywords. These keywords with extra ranking are calledPriority keywords (PK) and bring increased ranking value to the E*Card. The Priorityoption can be associated with headings, structured keywords, free keywords or brands.

Example: A Medium Pack has a ranking of 2675 points. If the customer transforms some of his keywords into Priority keywords, he adds ranking points to his pack. A Priority keyword is worth 35 ranking points. For example, with 5 Priority keywords the customer adds 175 ranking points to his pack (5 x 35).

20

ADDITIONAL & PRIORITY

KEYWORDS•••

Additional keywords Priority keywords

Page 12: Europages 2011 Sales Brochure (English)

MYEUROPAGES:ACCESS STATS AT ANYTIME

EUROPAGES 2011 • 23

•••

MYEUROPAGES ACCOUNT IS MADE FOR STATS AND A LOT MORE

A myEUROPAGES account is created for each member, he receives a login andpassword allowing him to log in whenever necessary (his account is available online 24/7)to consult his statistics, to check his subscription, to ask for modifications on his keywords,description text or address, to complete his business info or to upload new videos orproduct pictures.

• Access is free and the account is secure: Members can freely consult their account.The login and password allows them to access their own space on myEUROPAGES incomplete security.

• Complete access to detailed statistics reports: Stats are updated every month.Webanalytics are powered by Nedstat tools (www.nedstat.com). Statistics are providedusing Nedstat tags which are placed on every E*Card and E*Page and reports areengineered with Cognos software (IBM, www-01.ibm.com/software/data/cognos) thenplaced on members accounts. Reports describe key indicators like E*Card Views,E*Pages Views, Clicks Out and Emails. Figures can be sorted and detailed by country.EUROPAGES provides these figures in a complete transparent way. Members canmeasure their visibility from exposure on EUROPAGES and their return on investment.

• Sensitive requests for modification are processed offline: When a member asks fora change on his E*Page (address, keyword, text, products …) his request goes directly tothe EUROPAGES customer support department. These changes are sensitive and cannotbe done online.

• All other requests for modification are processed online: Videos, images andbusiness info can be uploaded, edited and modified online.

22

MYEUROPAGES:ACCESS STATS AT ANYTIME

•••

Page 13: Europages 2011 Sales Brochure (English)

BANNER: A HORIZONTAL

CONTEXTUAL DISPLAY

EUROPAGES 2011 • 25

•••

Banners are horizontal, rectangular advertisements that are displayed every time a querystring matches 1 of the headings associated with the Banner. The fact that Banners arenot displayed randomly but match specific queries ensure them a better click rate thannon-contextual banners which appear everywhere on the web.

• 2 formats:full Banner (468x60 pixels) or a Leaderboard (728x90 pixels)JPEG, animated GIF or Flash20Kb max.

• Banners are published on top of the result page.

• Banners can be sold in association with an E*Card or they can be sold as a standaloneproduct.

• There is no limit to the number of headings that can be associated with Bannersprovided they are chosen from the EUROPAGES Headings Classification System.

• Only 1 Banner can be displayed on the page at one time. They rotate and change whenthe page is refreshed. The probability for a Banner to appear improves with the number ofheadings purchased.

• Banners are published on all 26 language versions of the EUROPAGES website.However EUROPAGES does not translate Banners. Customers may provide a translatedimage per language version.

• Banners include activating a link to the customer’s website.

• They are published for a period between 1 to 12 months.

24

BANNER: A HORIZONTAL

CONTEXTUAL DISPLAY•••

Leaderboard (728x90 px)

Full Banner (468x60 px)

Page 14: Europages 2011 Sales Brochure (English)

EUROPAGES 2011 • 27

SKYSCRAPER: A VERTICAL

CONTEXTUAL DISPLAY•••

Skyscrapers are vertical, rectangular advertisements that are displayed every time a querystring matches 1 of the headings associated with the Skyscraper. The fact thatSkyscrapers are not displayed randomly but match specific queries ensure them a betterclick rate than non-contextual skyscrapers which appear everywhere on the web.

• 2 formats:regular Skyscraper (120x600 pixels) or a wide Skyscraper (160x600 pixels)JPEG, animated GIF or Flash20Kb max.

• Skyscrapers are published on the right side of the result page.

• Skyscrapers can be sold in association with an E*Card or they can be sold as astandalone product.

• There is no limit to the number of headings that can be associated with Skyscrapersprovided they are chosen from the EUROPAGES Headings Classification System.

• Only 1 Skyscrapers can be displayed on the page at one time. They rotate and changewhen the page is refreshed. The probability for a Skyscraper to appear improves with thenumber of headings purchased.

• Skyscrapers are published on all 26 language versions of the EUROPAGES website.However EUROPAGES does not translate Skyscrapers. Customers may provide atranslated image per language version.

• Skyscrapers include activating a link to the customer’s website.

• They are published for a period between 1 to 12 months.

26

SKYSCRAPER: A VERTICAL

CONTEXTUAL DISPLAY•••

Skyscraper(120x600 px)

Wide Skyscraper(160x600 px)

Page 15: Europages 2011 Sales Brochure (English)

SPONSOR: A PERFECT FIT

FOR VIDEO & ANIMATED ADS

EUROPAGES 2011 • 29

•••

The Sponsor is a medium rectangular advertisement which is displayed on thehomepages of the EUROPAGES website. This format has a strong visual impact, it is welladapted for Flash animated graphics and is perfectly suited for original advertisingmessages like video ads. With the rise in quality designs for video advertising on theInternet, video ad results are greater than other formats. This is a handy format easy tointegrate into a site, easy to read and rewarding for both the EUROPAGES website andthe customer.

• Format:300x250 pixelsJPEG, animated GIF, Flash or Video30Kb max.

• Sponsors are published on the right side of homepages and are non-contextual withsearch. They are best suited for big accounts that have no specific target but instead buildtheir brand image around a broad exposure to an international B2B audience.

• Sponsors are sold separately per homepage and customers may purchase severalhomepages.

• Up to 4 customers may share this space in rotation. However a customer has thepossibility to appear “exclusively” on the homepage. In this case, he would purchase all4 spaces.

• The Sponsor includes activating a link to the customer’s website.

• The Sponsor is sold for a minimum period of 1 month. Booking is made by contactingthe EUROPAGES sales support service who will check availability. The reservation mustbe made in advance of the publishing date and customers have 2 weeks to confirm thepurchase after which the booking is cancelled.

28

SPONSOR: A PERFECT FIT

FOR VIDEO & ANIMATED ADS•••

Sponsor (300x250 px)

Page 16: Europages 2011 Sales Brochure (English)

VIP BOX: A SMALL RECTANGLE

WITH GREAT VISIBILITY

EUROPAGES 2011 • 31

•••

The VIP Box is a small rectangular advertisement which is displayed on the homepages ofthe EUROPAGES website. Its simplicity combined with direct exposure on the websitehomepage brings good results and a good return/cost ratio. This format has a good visualimpact and is well adapted for simple animation and targeted messages.

• Format:120x60 pixelsJPEG, animated GIF, Flash or Video30Kb max.

• VIP Boxes are published on the right side of homepages and are non-contextual withsearch. They are best suited for companies wanting to target a B2B audience and toadvertise certain brands.

• VIP Boxes are sold separately per homepage and customers may purchase severalhomepages.

• Up to 8 customers may share these spaces in rotation.

• The VIP Box includes activating a link to the customer’s website.

• The VIP Box is sold for a minimum period of 1 month. Booking is made by contacting theEUROPAGES sales support service who will check availability. The reservation must bemade in advance of the publishing date and customers have 2 weeks to confirm thepurchase after which the booking is cancelled.

30

VIP BOX: A SMALL RECTANGLE

WITH GREAT VISIBILITY•••

VIP box (120x60 px)

Page 17: Europages 2011 Sales Brochure (English)

PRICES

EUROPAGES 2011 • 33

•••

32

15 LANGUAGE

PRODUCT DETAILS•••

* The E*Page is translated into English, French, Italian, Spanish, German, Dutch, Portuguese, Greek, Swedish, Danish,Finnish, Polish, Russian, Turkish & Chinese). EUROPAGES must receive the 320-character text in English or French to sendto translation. The process takes up to 3 weeks to complete.

22001111 SSAALLEESS OOFFFFEERR SSTTAARRTTEERR AACCCCEESSSS EENNTTRRYY EECCOONNOOMMIICC MMEEDDIIUUMM PPRREEMMIIUUMM

Prices €490 €972 €1,465 €1,975 €2,675 €3,580

SSEEAARRCCHH--RREEAACCTTIIVVEE EELLEEMMEENNTTSS

Simple headings and structured keywords and / or free keywords and / or brands 8 10 14 19 24 33

Company name (100 characters max. spaces included) yes yes yes yes yes yes

Original text (company description) yes yes yes yes yes yes

… original language 1 1 1 1 1 1

… number of characters 1000 1000 1000 1000 1000 1000

Translated text (company description)* yes yes yes yes yes yes

… translated languages 15 15 15 15 15 15

… number of characters 320 320 320 320 320 320

CCOONNTTAACCTT FFEEAATTUURREESS

E-mail and / or Phone number and / or Mobile number and / or fax number 3 4 8 12 16 20

IINNFFOORRMMAATTIIOONN EELLEEMMEENNTTSS

Link(s) to Website (URL) 1 1 2 2 3 3

Documentation: possibility to add elements on E*Page (images and / or .pdf and / or URLs) 10 10 10 10 10 10

Possibility to add Business information on E*Page yes yes yes yes yes yes

"" DDIIRREECCTT TTRRAADDEE"" SSEERRVVIICCEE FFEEAATTUURREESS

Unlimited access to "Classifieds" yes yes yes yes yes yes

MMEEMMBBEERR LLOOYYAALLTTYY FFEEAATTUURREESS

Unlimited access to myEUROPAGES account (login & password necessary) yes yes yes yes yes yes

Possibility to update business information, videos, images, .pdf and URLs yes yes yes yes yes yes

LLOOGGOO,, MMAAPP AANNDD AADDDDRREESSSS

Logo 100x100 pixels • 10 KB max.

Postal address yes yes yes yes yes yes

Map yes yes yes yes yes yes

Page 18: Europages 2011 Sales Brochure (English)

PRICES

EUROPAGES 2011 • 35

•••

34

1 LANGUAGE

PRODUCT DETAILS•••

22001111 SSAALLEESS OOFFFFEERR SSTTAARRTTEERR AACCCCEESSSS EENNTTRRYY EECCOONNOOMMIICC MMEEDDIIUUMM PPRREEMMIIUUMM

Prices €196 €403 €586 €790 €1,070 €1,432

SSEEAARRCCHH--RREEAACCTTIIVVEE EELLEEMMEENNTTSS

Simple headings and structured keywords and / or free keywords and / or brands 8 10 14 19 24 33

Company name (100 characters max. spaces included) yes yes yes yes yes yes

Original text (company description) yes yes yes yes yes yes

… original language 1 1 1 1 1 1

… number of characters 1000 1000 1000 1000 1000 1000

Translated text (company description) no no no no no no

… translated languages - - - - - -

… number of characters - - - - - -

CCOONNTTAACCTT FFEEAATTUURREESS

E-mail and / or Phone number and / or Mobile number and / or fax number 3 4 8 12 16 20

IINNFFOORRMMAATTIIOONN EELLEEMMEENNTTSS

Link(s) to Website (URL) 1 1 2 2 3 3

Documentation: possibility to add elements on the E*Page (images and / or .pdf and / or URLs) 10 10 10 10 10 10

Possibility to add Business information on E*Page yes yes yes yes yes yes

"" DDIIRREECCTT TTRRAADDEE"" SSEERRVVIICCEE FFEEAATTUURREESS

Unlimited access to "Classifieds" yes yes yes yes yes yes

MMEEMMBBEERR LLOOYYAALLTTYY FFEEAATTUURREESS

Unlimited access to myEUROPAGES account (login & password necessary) yes yes yes yes yes yes

Possibility to update business information, videos, images, .pdf and URLs yes yes yes yes yes yes

LLOOGGOO,, MMAAPP AANNDD AADDDDRREESSSS

Logo 100x100 pixels • 10 KB max.

Postal address yes yes yes yes yes yes

Map yes yes yes yes yes yes

Page 19: Europages 2011 Sales Brochure (English)

DISPLAY ADVERTISING

EUROPAGES 2011 • 37

•••

36

PACK OPTIONS•••

22001111 SSAALLEESS OOFFFFEERR

BBAANNNNEERR PPRRIICCEE

Price per month per Main heading €100

Price per month per Additional heading(s) €50

Minimum required €300

SSKKYYSSCCRRAAPPEERR

Price per month per Main heading €100

Price per month per Additional heading(s) €50

Minimum required €300

SSPPOONNSSOORR (monthly price per homepage - 4 slots available - rotation) 11 SSLLOOTT 44 SSLLOOTTSS

en-English €1,100 €2,640

fr-French €700 €1,680

it-Italian €450 €1,080

es-Spanish, de-German, zs-Simplified Chinese €250 €600

ru-Russian €200 €480

pt-Portuguese, gr-Greek €150 €360

pl-Polish, tu-Turkish, ar-Arabic, nl-Dutch €100 €240

bg-Bulgarian, lt-Lithuanian, ro-Romanian, cs-Czech, hu-Hungarian,lv-Latvian, se-Swedish, zh-Traditional Chinese, sl-Slovenian, dk-Danish,et-Estonian, fi-Finnish, no-Norwegian

€50 €120

VVIIPP BBOOXX (monthly price per homepage - 8 slots available - rotation) 11 SSLLOOTT

en-English €700

fr-French €450

it-Italian €300

es-Spanish, de-German, zs-Simplified Chinese €150

ru-Russian €100

pt-Portuguese, gr-Greek, pl-Polish, tu-Turkish, ar-Arabic, nl-Dutch €80

bg-Bulgarian, lt-Lithuanian, ro-Romanian, cs-Czech, hu-Hungarian,lv-Latvian, se-Swedish, zh-Traditional Chinese, sl-Slovenian, dk-Danish,et-Estonian, fi-Finnish, no-Norwegian

€50

22001111 SSAALLEESS OOFFFFEERR

AADDDDIITTIIOONNAALL KKEEYYWWOORRDD 11 LLAANNGGUUAAGGEE 1155 LLAANNGGUUAAGGEESS

From 1 to 30 Additional keywords €18 €45

From 31 to 50 Additional keywords €14 €35

From 51 to 100 Additional keywords €10 €25

> 100 Additional keywords €8 €15

PPRRIIOORRIITTYY KKEEYYWWOORRDD

From 1 to 30 Priority keywords €14 €35

From 31 to 50 Priority keywords €10 €25

From 51 to 100 Priority keywords €8 €20

> 100 Priority keywords €6 €15

PPRROODDUUCCTT CCAATTAALLOOGGUUEE LLAANNGGUUAAGGEESS PPRROODDUUCCTTSS

Crawling member's website forproducts (1 language) or providingsupport to create XML file from astructured database of products(ERPs, CSV, XLS, XML …)

en, fr, de,it, es, nl(1 catalogue perE*Page)

From 0 to 200 €300

From 201 to 500 €500

500 to 10,000 €800

Page 20: Europages 2011 Sales Brochure (English)

38

RELEVANCY & RANKING:KEYS TO A GREATER VISIBILTY

•••

• The primary model behind web search on EUROPAGES is based on textualrelevancy and E*Cards are displayed when contextually relevant to queries:According to this model, when the keyword of an E*Card matches perfectly the query(perfect match) while the keyword of another E*Card matches only partially the query(partial match) the best relevancy goes to the first E*Card. When the most relevantE*Card belongs to a less paying member, or even a free member, it is positioned abovethe less relevant E*Card even if the less relevant E*Card is more expensive and has ahigher-ranking value.

Search rules: Relevancy depends on 2 main criteria, the type ofmatching and the nature of the element of the E*Card whichmatches the query.

Here is their order:

RELEVANCY & RANKING:KEYS TO A GREATER VISIBILTY

EUROPAGES 2011 • 39

•••

EEXXAACCTT MMAATTCCHH -- PPAAIIDD EE**CCAARRDD

1 Headings > structured keywords > free keywords > free brands2 Description text3 Company nameEEXXAACCTT MMAATTCCHH -- FFRREEEE EE**CCAARRDD

4 Headings > structured keywords > free keywords5 Company namePPAARRTTIIAALL MMAATTCCHH -- PPAAIIDD EE**CCAARRDD

6 Headings > structured keywords > free keywords > free brands7 Description text8 Company namePPAARRTTIIAALL MMAATTCCHH -- FFRREEEE EE**CCAARRDD

9 Headings > structured keywords > free keywords10 Description text11 Company name

FFUUZZZZYY MMAATTCCHH -- PPAAIIDD EE**CCAARRDD

12 Headings > structured keywords > free keywords13 Description text

FFUUZZZZYY MMAATTCCHH -- FFRREEEE EE**CCAARRDD

14 Headings > structured keywords15 Description text

• The secondary model is based on ranking where E*Cards are positioned on resultpages according to their ranking value: According to this model the E*Card with thebest ranking value (the most expensive) appears in the first position and so on down thepage. When there is an equal match between 2 paid E*Cards it is the ranking value thatdecides which E*Card is in the upper position.

In that case for example a Premium E*Card is positioned above a Medium E*Card. And if there is an equal match between a paid E*Card and a free E*Card the paid E*Card always appears first.

• Content brings both relevancy and ranking: Paid E*Cards bear more content(keywords and text) than free E*Cards. And Premium E*Cards bear more content thanlower ranking packs. This gives them more chance to match queries than lower payingE*Cards or free E*Cards, guaranteeing a better ranking. This is why the most importantE*Cards get more visibility and more clicks than other customers.

E*PAGE VIEWS

E*C

AR

DV

IEW

S

90,000

80,000

70,000

60,000

50,000

40,000

30,000

20,000

10,000

500 1,000 1,500 2,000 2,500

Premium

Medium

EconomicEntry

AccessStarter

E*Page views (x axis), E*Card views (y axis), Clicks-out (size of the bubble)

Source: Sitestat, 2010

Page 21: Europages 2011 Sales Brochure (English)

EUROPAGES 2011 • 4140

RELEVANCY & RANKING:KEYS TO A GREATER VISIBILTY

•••

• 2011 Ranking Table: Here is the number of ranking points for E*Cards in 2011. Rankingis based on price list. A Premium E*Card costs €3,580 and has 3,580 ranking points.However, if the price proposed to a customer is lower than the price list, the E*Card keepsits ranking point capital anyway.

For example, when a €3,580 Premium E*Card is sold with a 10% discount, the final priceis €3,222 but the number of ranking points remain the same i.e. 3,580 ranking points.

Premium3,580

Medium2,675

Economic1,975

Entry1,465

Access972

Starter490

Rich free100 Regular free

1

Note: Ranking points are displayed on the lower right side of the E*Page

Ranking bonus for loyalty: EUROPAGES adds ranking points for renewed E*Cards,as a bonus for their loyalty, 10% of additional ranking points are automatically added tothe E*Card.

For example, a Premium pack that bears 3,580 ranking points receives 358 bonus ranking points on renewal (10%) which makes a total of 3,938 points. Other measures bring additional ranking value. Paid options like Additional keywords, Priority keywords or Product catalogues add more ranking points to E*Cards.

2011 E*CARD RANKING POINTS

Page 22: Europages 2011 Sales Brochure (English)

TERMS & CONDITIONS

EUROPAGES 2011 • 43

•••

42

PURCHASE ORDER•••

Page 23: Europages 2011 Sales Brochure (English)

PRODUCTION SHEET

EUROPAGES 2011 • 45

•••

44

PRODUCTION SHEET•••

Page 24: Europages 2011 Sales Brochure (English)

PRODUCTION SHEET:DISPLAY ADVERTISING

EUROPAGES 2011 • 47

•••

46

PRODUCTION SHEET•••

Page 25: Europages 2011 Sales Brochure (English)

EUROPAGES S.A.127 ave Charles de Gaulle 92200 Neuilly-sur-Seine - FRANCE

Tel: +33 (0)1 41 16 49 [email protected]