europas blablacar pitch
DESCRIPTION
BlaBlaCar is a long distance car sharing community, connecting drivers with empty seats and people looking for a ride. Our website and mobile apps allow drivers to publish a planned journey. Passengers can then search available offers, and get in touch with the driver of their choice. We provide a range of features to create a secure, reliable, trust-based community and easy connections between drivers and passengers. For instance, members specify how chatty they are on the scale “Bla”, “BlaBla” and “BlaBlaBla”, hence the name BlaBlaCar. Members rate one another after travelling together, allowing them to build trusted reputations in the community, and contact details are verified. BlaBlaCar is currently used by more than 500,000 people every month across Europe. The community, already numbering 2.5 million members, has been growing rapidly since 2009, in great part due to rising fuel costs and expensive rail fares. http://www.blablacar.comTRANSCRIPT
EUROPAS
Nicolas Brusson @nbrusson
A search engine travel site
A trusted community
We connect drivers and people looking for a ride
Cost of motoring
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£90 £30 £30 £30
ALONE CAR-SHARING
Useful to people & planet
Less CO2 Social experience
Less traffic Savings
BlaBlaCar is growing fast
… and disrupting road travel
BlaBlaCar is the European leader
European market shares Share of trip offers on main routes in 2012
Growth is powered by social WOM…
92% of our traffic is natural
Organic 72%
Free Referral 20%
Paid 8%
BlaBlaCar Traffic sources in 2012 Google AnalyBcs data Sept 2012
200 000 Facebook fans
Our Community is socially acBve
10 000 Ambassadors
[FNAC Spectacles – BlaBlaCar] 12/09/2012
…and by strong media coverage
Major TV, radio & press regularly cover BlaBlaCar as leaders of a growing social phenomenon, with a powerful impact on acquisiBon.
We have a sustainable business model
BlaBlaCar is the only car-‐sharing plaCorm enDrely moneDzed by online booking.
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ü 2,500,000 members (November 2012) ü 500,000+ people transported monthly
ü 100%+ year-o-year growth ü 5.0 million unique visits per month**
ü 50 million+ Pages views*
ü Commission based model
ü A mainstream travel option
* AdDecisive data Sept 2012 ** Google Analytics Sept 2012