europe talks tickets - entertainment.ie
TRANSCRIPT
entertainment.ie/tickets – an integrated marketing and sales approach Europe Talks Tickets 2013 by Sarah Murphy @sarahrmurphy
How can ticketing within
an online event guide increase
attendance?
Our Tools
Our Audience
Our Team & Customer Service
Integrated Marketing
Front of House Solution
Software: Ticketsolve
About entertainment.ie
History
Est. 1996
Largest ent website in IRE
Cinema & TV Listings
Original Content
Grand Prix Award for Best Website in Ireland & Best Entertainment Website in Ireland - Irish Web Awards
Best News & Entertainment Website - Eircom Spider Award
2012 Awards
Feb ‘12 = 1.2m visits
Jan ‘13 = 2.3m visits
100% growth!
Recent Growth
Our Audience
Audience Overview 2013
¡ 1.3m monthly uniques
¡ 65% are 18 to 34 years old
¡ 23% are 35 to 44 years old
¡ 66% are working full time
¡ 53% are single
¡ 48% live in Dublin
¡ Another 20% live in Leinster
Google Analytics total audience & Irish member survey 2013
Audience Overview 2013
Our audience is affluent, active and urban.
They have a high disposable income to entertain themselves
both at home and out and about.
Incidence of Visiting Website Base: All adults – 1,000
Q.1 Which, if any, of the following do you ever visit?
%
20
17
12
8
3
60
msn.com
entertainment.ie
dailymail.co.uk
joe.ie
her.ie
None of these
entertainment.ie Females SPEND!
¡ Spending on skincare 12.6% (163)
¡ Spending on cosmetics 8% (129)
¡ Spent €450 or more on womens wear (any) in last 12 months 36% (162)
¡ Spent €450 or more on any footwear/accessories in last 12 months 31% (129)
¡ Took 2 or more trips abroad in last 12 months 33% (148)
Our Female Audience Spends!
¡ 91% are either “interested” or “passionately interested” in Movies (43% passionately)
¡ 85% are either “interested” or “passionately interested” in Music (46% passionately)
¡ 77% are either “interested” or “passionately interested” in Comedy (24% passionately)
Member survey 2012 (4,928 respondents)
Clients
Our Clients
¡ The Abbey Theatre
¡ The Gate Theatre
¡ Hard Working Class Heroes
¡ RTE – Irish Times Music in the Classroom
¡ Camden Crawl Dublin
¡ 300 clients in under 3 years!
The Right Fit – Allocation v Exclusive Clients
¡ What % of your events are for sale?
¡ How many in total? How many seats? Total value?
¡ Compensate for your weaknesses in HR, IT, & €
¡ Look for marketing opportunities
¡ Don’t buy something you can’t staff/ integrate
Exposure
Onsite
entertainment.ie Social Media
53K Facebook Fans
16K Twitter Followers
These events and more are now on sale at entertainment.ie/tickets. Prices are inclusive of all booking fees, though a range of prices may be available due to concessions, special offers and the existence of matinees and/ or previews. Please see entertainment.ie for a full range of terms and conditions. Follow us on facebook.com/entertainment.ie and twitter @entertainmentie for special offers.
entertainment.ie are authorised ticket sellers for hundreds of Ireland's hottest events
Results
Year on Year: Turnover 285% revenue increase between 2011 and 2012 On target to achieve another 250% increase 2012-13
Year on Year: Clients Steady growth month on month since launch in January 2011.
Customer Feedback
We love that it is quick and easy to setup and monitor ticket sales and that the ei.ie are proactive in helping us achieve the best results. All in all a seamless service that takes the “ick” out of ticketing for us!
- Lyndsey Nirainaill, Temple Bar Cultural Trust
Customer Feedback
“Everyone we dealt with in entertainment.ie - from our initial enquiry email, to the congratulatory call when our event sold out, to the follow up administration - was friendly, interested and efficient.”
— Liberties Festival, Dublin
Customer Feedback
Entertainment.ie was an excellent online ticketing partner: the added exposure and promotion of our events yielded new audiences and significantly increased traffic.
— Tom Lawlor, Marketing Manager, Dublin Fringe Festival
