european athletics championships 2016 activation . social media official european athletics...
TRANSCRIPT
Amsterdam, 6 – 10 of July, 2016
Rien van Haperen, CEO
European Athletics Championships 2016
88 days to go
Athletics like never before
Index
• Location
• Facts and figures
• Communication
• Update ticket sales
• Partners and sponsors
• Side events programme
Rijksmuseum
Heineken Brewery
Hermitage
Concertgebouw Magere Brug Vondelpark
Amsterdam canals
Communication mix
Media
City dressing
Venue dressing
PR & press
Online & social media
Promotion & Adam
Side events
Sponsor activation
Social Media
Official European Athletics Championships 2016 channels:
– Amsterdam2016 (Dutch and English)
– Adamontour (Dutch and English)
– @Amsterdam2016 (Dutch)
– @Euro_Champs (English)
– Amsterdam_2016 (Dutch and English)
• YouTube
– Amsterdam2016
– European Athletics Championships Amsterdam 2016
WWW.AMSTERDAM2016.ORG
Video Statistics
Athlete
profile
Location Live
results
Tickets
Side
events
Timetable Accommodation &
Public Transport
Public tickets by April 1, 2016
Total (# tickets):
65% tickets sold/in option
35% available
VIP tickets by April 1, 2016
Total:
80% sold/in option
20% available
Partners – sponsors – suppliers - institutions
