ReportStudy and Research in Europe : Quality-Diversity-Opportunity

European HigherEducation Fair 2018

Tokyo: Saturday May 19, 2018 Meiji UniversityOsaka: Sunday May 20, 2018 Osaka International House

8. EHEF photo gallery

www. ehef-japan.org

Phot

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Table of contents 1. Introduction

European Higher Education Fair 2018 Report

1. Introduction ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・3

2. Facts and Figures・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・4 2.1 Venues 4 2.2 Exhibitors 5 2.3 Networking Event 6 2.4 Welcome Reception 6 2.5 Opening Ceremony 6 2.6 Presentations and seminars 7

3. Promotional Campaign・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・8 3.1 Traditional Media 8 3.2 Email and online promotion 9

4. Financing the EHEF・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・11

5. Visitor Profile (questionnaire results)・・・・・・・・・・・・・・・・・・・・12 5.1　Age of visitors 12 5.2　Present level of education 12 5.3　Level of study of interest 12 5.4　Timing of study abroad 12 5.5　 How did visitors find out about the EHEF? 13 5.6 Satisfaction 13

6. Exhibitor feedback・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・14

7. External coverage of EHEF 2018・・・・・・・・・・・・・・・・・・・・・・・・・15

8. EHEF Photo Gallery・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・16

The European Higher Education Fair (EHEF) was held for the seventh time in Japan on the 19th May at Meiji University (Tokyo), and on the 20th May at Osaka Interna-tional House (Osaka).

The event was co-organised by Delegation of the European Union to Japan, Directorate-General for Education and Culture (European Commission), Campus France Japon, German Academic Exchange Service (DAAD), Meiji University, and the Osaka International House Foundation. It received the support of Ministry of Education, Culture, Sports, Science and Technology-Japan (MEXT), Ministry of Foreign Affairs-Japan (MOFA), Japan Student Services Organization (JASSO), Japan Society for the Promotion of Science (JSPS), JAFSA, Japan Business Federation (Keidanren), Chiyoda-ku, Osaka Prefecture and Osaka City.

The opening day at Meiji University (Tokyo) on Saturday 19th May saw a total of 82 exhibitors from 22 countries filling 83 booths, and the second day at Osaka International House on Sunday 20th May saw a total of 71 exhibitors filling 72 booths. The event was open to anyone interested in study abroad, from middle and high school pupils, to university students, researchers, and those already in employment. Over the course of the two day event a total of 1500 visitors (up from 1300 in 2017) were welcomed to the two venues. There were 1000 visitors to the Tokyo event and 500 to the Osaka event.

Prior to the fair itself, a Welcome Reception was held on the evening of 18th May to welcome European institutions to Japan with Japanese universities. A Networking Event, which was held this year for the third time, was held on the same day where European exhibitors could meet Japanese university representatives to discuss possibilities for academic future links and cooperation.

ORGANISERS & CO-ORGANISERS

SUPPORTERS

European Higher Education Fair 2018 Report 3

2. Facts and Figures

2.1 Venues

4 European Higher Education Fair 2018 Report

Date and Time: Saturday 19th May 11:00-18:00Tokyo

Osaka Date and Time: Sunday 20th May 12:00-18:00

Tokyo venue: Meiji University, Surugadai Campus, Academy Common 2nd Floor

Osaka venue: Osaka International House, 2nd Floor

2.2 Exhibitors

COUNTRYCOUNTRY INSTITUTION INSTITUTION123456789

10

EU

EU

EU

EU

Erasmus+

Horizon2020 ‒ MSCA / ERCEURAXESS JapanVulcanus in Europe

Austria Austrian Exchange Service (OeAD)BelgiumBelgium

Belgium

Belgium

Study in Flanders and BrusselsKU LeuvenVesalius CollegeWallonia-Brussels Campus

Belgium

11

12

13

141516

Medical University - Pleven

Belgium Medical University "Prof. Dr. Paraskev Stoyanov"-Varna

Croatia

Croatia

Study in Croatia

Zagreb School of Economics and Management (ZSEM)

Czech Republic Faculty of Medicine, Masaryk UniversityDenmark Royal Danish EmbassyEstonia Study Estonia

1718

19

2021

Finland The Finnish Institute in JapanFrance

France

France

FranceFrance

FranceFrance

France222324

25

2627

Campus France JaponInstitut français du Japon / Alliances françaises

Study Art in France with CampusArtIESEG School of ManagementToulouse Business SchoolAudencia Business SchoolUniv. Grenoble AlpesAcadémie Internationale de Coupe de Paris (AICP)

Sorbonne-Assas International Law SchoolFranceFrance HEC PARIS School of Management

2829303132

33

3435

France

France

FranceFrance

France

ESSEC Business SchoolINSEEC U.Université Catholique de l'OuestESCP Europe Business SchoolIMT Mines Albi

363738

39

40

France

FranceGermany

ISAE SUPAERO - Aerospace Engineering Higher Education SchoolLe Cordon Bleu ParisUniversity of Bayreuth

Germany

GermanyGermany

Germany

Germany

TU9 German Institutes of TechnologyJacobs University BremenDAAD

FaDaF e.V. ‒ Professional Association German as a Foreign and Second Language

Goethe-Institut

Germany

Germany

Germany

4142434445464748

University of Hamburg

Heidelberg UniversityKarlsruhe Institute of Technology (KIT)University of CologneUniversity of HamburgUniversity of TübingenEmbassy of Hungary/Study in HungaryDublin City University

Germany

Germany

Germany

Hungary

Ireland

Ireland

Ireland

49

50

Trinity College Dublin, the University of Dublin

Bocconi University

Waterford Institute of Technology51525354

55

5657585960

Italian Cultural Institute

Università Cattolica del Sacro CuorePolitecnico di Milano

University of Gastronomic Sciences

University “Gabriele d’Annunzio” of Chieti and Pescara

Wageningen UniversityUniversity of Pavia

Italy

Italy

Italy

Italy

Italy

Italy

Netherlands

Italy

Italy

61626364656667

68

697071

Poland

Romania

Embassy of the Republic of Poland in TokyoMedical University of LublinInstituto Superior de Engenharia do PortoBucharest University of Economic Studies"Gheorghe Asachi" Technical University of Iași

Spiru Haret UniversityStefan cel Mare University of Suceava (USV)University of Oradea

Embassy of the Slovak Republic in TokyoSpanish Service for Internationalisation of Education (SEPIE)

Kristianstad University

IE UniversityIESE Business School University of SalamancaUniversity of Santiago de Compostela Embassy of Sweden

Poland

Portugal

Romania

Romania

Romania

Romania

Slovakia

Spain

Sweden

Spain

SpainSpain

Spain727374757677787980

Sweden

SwedenSwiss UniversitiesBritish Council/IELTSKaplan International PathwaysUniversity of KentUniversity of Leeds

Lund UniversitySwitzerland

UK

UK

UK

UK

818283

Japan

JapanJapan

Japan Student Services Organization (JASSO)TOBITATE! Ryugaku Japan (MEXT)Japan Finance Corporation (JFC)

5

2. Facts and Figures

2.3 Networking Event

6 European Higher Education Fair 2018 Report

2.6 Presentations/seminars

7

Date/Time: Friday 18th May, 15:30-18:00 Venue: Delegation of the European Union to Japan (Europa House)

On 18th May, a networking event was organised for European institutions taking part in EHEF 2018 to meet with their Japanese university counterparts and directly discuss possible links. A total of 51 European and 22 Japanese institutions took part (120 people attended in total from these institutions).

There was positive feedback from both European and Japanese institutions which is an indication that this should continue to be part of the EHEF programme in the future.

Networking event presentation and matchmaking sessions

2.4 Welcome Reception

Date/Time: Friday 18th May, 18:30-20:00 Venue: Delegation of the European Union to Japan (Europa House)

A welcome reception was held prior to the EHEF on the evening of the 18th May at Delegation of the European Union to Japan (Europa House). This gave the opportunity for European exhibitors and their university counterparts to interact and get to know each other's institutions. This reception was attended by 170 people.

The reception took place in Delegation of the European Union to Japan (Europa House). The opening/closing greetings were given by: A programme of presentations and seminars was held

throughout the fair which included seminars on scholarship opportunities (given by German Academic Exchange Service (DAAD), Campus France Japon, Erasmus+, Marie Skłodows-ka-Curie actions (MSCA), Euraxess Links and others), an Alumni Panel Discussion, and presentations from 22 EU embassy representatives.

It was estimated that a total of nearly 500 people attended the presentations and seminars over the two days of the event.

This year saw six 'Study in Europe' alumni taking part in the alumni panel discussion in Tokyo and three in Osaka, all with experience of studying in various different European countries at varying levels (post-graduate, language student, exchange programmes etc.). Both of these panel discussions were greatly enjoyed by all in attendance, since they gave people the chance to hear first-hand the reasons for choosing Europe, the benefits, as well as the fun experiences to be had.

Seminar by Erasmus+ at Meiji University, Global Front 1F

Seminar by Campus France Japon at Osaka International House

Alumni Panel Discussion in Tokyo

Alumni Panel Discussion in Osaka

2.5 Opening Ceremony

To commemorate the largest EHEF yet, the event was officially opened with a daruma exchange ceremony on Saturday 19th May at Meiji University from 10:30-11:00. The ceremony was attended by H.E. Mr. Viorel Isticiaoia-Budura, Ambassador of the EU to Japan, Professor Kosaku Dairokuno, the Vice President of Meiji University, as well as senior representatives of 13 EU Member State embassies, including 9 Ambassadors, and 13 Japanese counterparts, including representatives from MEXT, JASSO, city governments and alumni.

・ Mr. Francesco Fini Minister/Deputy Head of the Delegation of EU to Japan

・ Prof. Kosaku Dairokuno Vice President, Meiji University

・ Mr. Kiyoshi Saito Director, Student Support and Exchange Division, Higher Education Bureau, MEXT

・ Ms. Mathilde Mallet Campus France, Head of Asia Department

3. Promotional Campaign

3.1 Traditional Media

8 European Higher Education Fair 2018 Report 9

・ Flyer and poster distribution 20,000 flyers and 1500 posters were printed, which were distributed by all co-organisers to key contacts (universities, high schools, libraries, local governments etc.). Members of JAFSA (the Japan Network for International Education) members, totalling over 300 higher education institutions, were sent flyers and posters. Osaka Prefecture and Osaka City also assisted in the distribution. ・ Press releasesThe Delegation issued a press release on the 11th May, and followed this with direct emails to key media contacts a few days prior to the event.

・ Poster campaign in KansaiAs in previous years, the co-organisers arranged for the display of posters at key stations in the Kansai area, focussing on stations in Osaka located near to large universities. The EHEF poster was also displayed on digital boards at Kyoto Station.

・ On-site promotionOn the days of the fair itself student volunteers handed out flyers at reception in both venues. A promotional banner was hung outside the Meiji University venue from early-May to the 19th May. Exclusively at the Tokyo venue on the day of the fair, a photo booth was installed for students to take pictures and share them on social media.

3.2 Email and online promotion

EHEF 2018 posters at stations in Osaka and Kyoto

・ Direct email promotionThe Delegation of the European Union to Japan sent direct information about the EHEF by email to key university and student contacts, and advertised the event prominently using its weekly email bulletin which goes out to over 5000 subscrib-ers. Campus France Japon undertook an email campaign to 4000 subscribers and members of the France Alumni network. DAAD distributed information about the event twice in their monthly newsletter with over 600 contacts, as well as through their various mailing lists to students and alumni. Furthermore the DAAD promoted the event though their network of German lectors at Japanese universities containing over 200 contacts ・ Online promotionThe official EHEF website (www.ehef-japan.org) was online from mid-March, with information also placed on co-organiser websites. Campus France Japon and DAAD also promoted the EHEF website on their own homepage and advertised the event and the website frequently on their own Facebook, Twitter and Instagram channels. Information about the fair was also published on the Institut Français’s website and on the France Alumni portal. Many Member State embassies also actively promoted the EHEF on their websites and social media pages.

共催 後援

欧州留学フェア2018European Higher Education Fair-Study and Research in Europe

約80のヨーロッパの高等教育機関が来日します。ヨーロッパ留学について直接何でも聞いてみよう！

GO GLOBAL, GO EUROPE22カ国参加！

東京会場 TOKYO EVENT

明治大学　駿河台キャンパス2018年5月19日（土）Meiji University, Surugadai Campus Saturday 19th May, 11:00-18:00

大阪会場 OSAKA EVENT大阪国際交流センター2018年5月20日（日）Osaka International HouseSunday 20th May 12:00-18:00

セミナーやヨーロッパ留学経験者のパネルディスカッションも開催Seminars and alumni panel discussions too!

限定EUグッズをもらえる2つのチャンス！• ウェブサイトの事前登録で• フェア各日先着100名にも

facebook.com/euryugaku @euryugaku

@ehefjapan

対象: 高校生•大学生•大学院生•研究者•社会人入場無料事前登録および詳細 www.ehef-japan.org (登録なしでも入場は可能です)

High school/university students, researchers, and young professionals all welcome!

Free entry

Pre-registration and further details: www.ehef-japan.org(entry possible without pre-registration)

お問い合わせ： 駐日欧州連合代表部 Tel: 03-5422-6001 Email: Delegation-Japan-Event@eeas.europa.eu

共催

欧州留学フェア 検索

Delegation of the European Union to Japan

Directorate-General for Education, Youth, Sport and CultureEuropean Commission

駐日欧州連合代表部欧州委員会

教育・青少年・スポーツ・文化総局

協力: 大阪国際交流センター (運営事業者: (株) コンベンション リンケージ)

POSTER A4 2018 515x728.indd 1 23/03/18 13:59

4. Financing the EHEF

10 European Higher Education Fair 2018 Report 11

・ Social Media promotion (Facebook and Twitter campaign) A targeted Facebook campaign was undertaken again in 2018 running from early April up to the day of the event. The campaign focussed on the Delegation's 'Study in Europe' pages (www.facebook.com/EUryugaku, http://twitter.com/eur-yugaku), as well as the individual Campus France Japon and DAAD pages.

Social media promotion centred on page adverts (guiding students to the pre-registration page, with 750 people pre-registering), selected post boosts, and highly active status updates focussing on all aspects of the event (general information, presentation sessions, exhibitor information etc.). Social media adverts and boost posts were aimed predomi-nantly at students aged between 16-30, with a clear interest in Europe (culture, languages etc.) in their profile.

Adverts on Twitter led to 13,743 responses (clicks leading to website and pre-registration form) leading to the EHEF website (and pre-registration form). Facebook adverts led to 15,000 responses. Facebook was therefore deemed the slightly more effective tool for EHEF promotion.

For the first time Instagram was actively used, focussing on posts introducing the exhibiting institutions, and photos of the fair in progress.

Sample of Twitter posts

EHEF Instagram pageSamples of Facebook posts

The total budget for the event was: 145 320€ (18,738,663 JPY)

The operation was made possible thanks to the financial support of the European Commission, DG EAC: 100,000 € (12,771,392 JPY) The total amount collected from participation fees was 43,300€ (5,709,244 JPY), with 2,020€ (258,027 JPY) also carried over from the 2017 event budget. The participation fees budget was managed by Campus France Japon.

EHEF 2018 Budget Breakdown (Rate used- 1JPY=0.00783€)

INCOME

EUR100,00043,300 2,020

JPY12,771,3925,709,244258,027

¥18,738,663

EUR JPY

€ 145,320

EUR JPY

40,00010,00035,00010,0005,000

€ 100,000

5,108,5571,277,1394,469,9871,277,139638,570

¥12,771,392

31,09012,507

3,970,5721,597,419

€ 43,597€ 143,597

€ 1,723

¥5,567,991¥18,339,383

¥399,280

TOTAL INCOME

EXPENSES

Total 1

Total 2TOTAL EXPENSES 1+2

1. Expenses covered under DG-EAC budget

2. Expenses covered on participation fees - Managed by Campus France Japon

DG-EACParticipation feesCarry over from EHEF 2016

1.1. Logistics1.2. Welcome Reception (Tokyo)1.3. Promotion- flyer, catalogue, website1.4. Promotion campaign (social media etc.)1.5. Other expenses

2.1. Logistics2.2. Promotion

Leftover (carried over to 2019 event)

5. Visitor Pro�le (questionnaire results)

12 European Higher Education Fair 2018 Report 13

The average percentage of 16-19 year olds was approximately 30% (compared to 22.5% in 2017). This is the first year the percentage for this age range has been the largest. In all previous years the age range with the largest percentage has been the 20-23 age range, which still made up 29.5% in 2018. The average percentage of visitors aged 24 and over (so likely to be in employment), across the two venues was 36.6%, compared to 34% in 2017.

Taken together it is clear that the highest rate of participation is seen from 16-23 year olds, with the total average coming to 62.4%. This figure is explained by the fact that it is at this age that students are eager to study abroad for the first time, and are beginning to look into the opportunities available.

A total of 213 questionnaire responses were received (131 in Tokyo, 82 in Osaka). The following statistics are based on these responses.

5.1 Age of visitors

5.2 Present level of educationAn average of 42% of visitors were undergraduate university students. The second largest group of visitors where those already in employment, with an average of 25.8%. This year saw a large increase in the percentage of high school students visiting the event. The figure for 2018 was 13.6% compared to 4.7% in 2017.

5.3 Level of study of interestFigures show that visitors were mostly interested in under-graduate and master degrees. With considerable interest also shown in short-term and language programmes, as well as PhD studies.

5.4 Timing of study abroadFigures show that the majority of students (30.1% on average) are looking to start their studies abroad in summer or autumn of 2019. The EHEF is therefore well-timed for these students who are able to gather information on possible programmes, ready to make applications in autumn 2018 for summer or autumn 2019 entry.

5.5 How did visitors �nd out about the EHEF?For the second year in a row, most visitors found out about EHEF through social media promotion with 24.2% overall (compared to 26.4% in 2017). The co-organisers worked directly with a PR agency on a targeted social media campaign, producing these results. Students also learned about EHEF through their home institution as in previous years. On average a total of 18.8% of visitors found out about the event this way, compared to 21.05% in 2017.

The co-organisers sent direct information about the EHEF by post (flyers and posters) and email to key university contacts to inform them about the EHEF, and ask them to share informa-tion with students. This form of promotion would seem to have been extremely effective. Word of mouth would also seem to be important, with on average 9.4% of visitors learning about the event from friends or family.

5.6 SatisfactionThis year’s questionnaire results show that 82.4% of visitors were satisfied or very satisfied in Tokyo and 90.9% in Osaka. This is a clear sign that overall the EHEF continues to be highly rated by visitors.

AverageAgeUnder 15

16-19

20-23

24-29

30-39

Over 40

2.9

30.0

29.5

19.0

5.7

11.9

33.2

32.58.4

11.6

9.8

4.4

When are you considering studying abroad? Average

18.8

21.3

5.9

9.4

24.2

1.5

AverageBackgroundHigh School

Undergraduate

Junior college

Postgrad

Vocational

Employed

13.6

42.2

1.4

4.2

0.47

25.8

Other 11.2

What type of programme are you interested in?Undergraduate

Masters

PhD

Short-term

Language

Research

Average

Summer/autumn 2018

Spring 2019

Summer/autumn 2019

2020

Not sure yet

15.3

7.2

30.1

13.4

34

Where did you �nd out about EHEF? Average

At school/university

EHEF website

Exhibitor website

Friends or family

Social media

Other

27.1

61.2

Were you satis�ed with the fair? TokyoVery satis�ed

Satis�ed

32.5

54.2

Osaka29.4

58.8

Average

6. Exhibitor feedback

14 European Higher Education Fair 2018 Report 15

48 out of 83 exhibitors gave feedback on EHEF.

7. External coverage of EHEF

http://eumag.jp/news/h040218/http://www.japon.campusfrance.org/ja/evenement_EHEF2018/jp%E3%80%80https://www.daad.jp/files/2018/03/EHEF-2018-Flyer.pdfhttp://www.meiji.ac.jp/cip/info/2018/6t5h7p00000rbgj0.htmlhttp://www.ih-osaka.or.jp/backnumber/20180521_4362/

http://austrianculture.jp/?p=2457https://jp.ambafrance.org/article13053http://www.institutfrancais.jp/blog/2018/04/27/ehef2018/

https://japan.diplo.de/ja-ja/aktuelles/-/1674954

http://www.studyinitaly.jp/newspage/20180423http://embaixadadeportugal.jp/jp/%E6%AC%A7%E5%B7%9E%E7%95%99%E5%AD%A6%E3%83%95%E3%82%A7%E3%82%A2/

https://www.kansai-u.ac.jp/Kokusai/sankus/info/index.php?m=202http://www.kobe-u.ac.jp/international/study-abroad-programs/event.html http://eu.kyushu-u.ac.jp/indexjp.htmlhttp://www.ghrd.titech.ac.jp/2018/04/ehef2018/http://www2.tsuda.ac.jp/cie/kokusai.files/EuropeRyugakuFair2018.pdfhttp://intl.utsunomiya-u.ac.jp/info/within/006458.htmlhttps://www.waseda.jp/inst/cie/news/15835

https://www.jasso.go.jp/ryugaku/study_j/event/2018/

https://www.city.chiyoda.lg.jp/koho/event/h300519-5.html

WEBLINK

Co-organisers

EU MAGCampus France Japon

DAAD Japan

Meiji University

Osaka International House

Austrian Cultural Forum

Embassy of France in Japan

Institut Francais

Embassy of Germany in Japan

Italian Cultural Institute in Tokyo

Embassy of Portugal

EU Member State embassies/institutes

Kansai University

Kobe University

University of Kyushu

Tokyo Institute of Technology

Tsuda College

Utsunomiya University

Waseda University

Japanese universities

Japan Students Services Organisation (JASSO)

Chiyoda Ward (Tokyo)

Japanese government/local government

Kbunsha

Global eduRyugaku PressMainichi Education

Anokuni

Resemom

Sanspo

Livedoor News

StudysapliAsahi Shimbun print and digital edition

Miscellaneous (media etc.)

MEDIA

http://kbunsha.com/gogaku/archives/5752https://globaledu.jp/study-in-europe2018-26867.htmlhttp://www.ryugakupress.com/2018/05/08/egef/https://professional.myedu.co.jp/topics/2050https://www.anokuni.com/mag-anokuni/eu_ryugaku_fair_2018/https://resemom.jp/article/2018/05/09/44422.htmlhttp://www.sanspo.com/geino/news/20180508/prl18050811160074-n1.htmlhttp://news.livedoor.com/article/detail/14688659/https://shingakunet.com/gakko/SC000555/kanrenNews/20170327198477/https://www.asahi.com/articles/DA3S13571547.html

Main background of visitors

Mainichi Weekly (print edition) -Event information included in 12-19 May edition -Event report included in 23-30 June edition

High School

Undergraduate

PostgraduateEmployed

Other

27%

48%

17%

6% 2%

Type of study visitors mainly interested in

UndergraduateGraduatePhD

Short-term

Language Course

Research

Other

26%

36%

7%

12%

12%

3%4%

Overall satisfaction with EHEF 2018

AbsolutelyFor the most part

More or less

Not really

Not at all

30%

58%

8% 4%

Considering taking part in EHEF Japan in the future

YesMaybeNo

74%

24%

2%

Fields of study visitors mainly interested in

Economics/ Buseiness

Natural Science

Engineering

Social Science/ Humanities

The Arts

Language study

Other

25%

9%

14%

8%

23%

11%

10%

Satisfaction with the organisation

AbsolutelyFor the most part

More or less

Not reallyNot at all

45%

51%

2% 2%