european master in customer relationship marketing
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Admission requirements
Key features
Who is the program aimed at?
I.A.E
� Customer Scientist
� CRM or e-CRM Manager
� CRM Project Manager
� Customer Experience Manager
� Customer Engagement Manager
� In all areas of industry and services
Jobs targeted
• Training in English in four different countries: Poland (UE Katowice), France (Grenoble IAE), Germany (Aschaffenburg U. of Applied Sciences) and Spain (U. CEU Cardinal Herrera, Valencia) (...)
• (...) to harness an international culture of management• Active pedagogy based on intensive team work to implement field
projects and solve case studies• An advisory board which includes customer relations professionals,
to meet job market expectations
The MERCURI Master’s degree is aimed at students with a degree or a bachelor’s degree in Economics and Management, but also at students with scientific, literary, legal, sociology or psychology backgrounds, provided that they demonstrate a real interest in relationship marketing and, if possible, have some initial experience (internship, summer job, study project, etc.) in this sector.
Candidates should also demonstrate a genuine interest in the international dimension of management, have a cosmopolitan profile and a very good command of English.
EUROPEAN Master in customer Relationship Marketing
The Master MERCURI is a path of the Master Marketing and Sales. Its goal is to train marketing professionals over two years, who are capable of understanding the challenges of customer relations, defining strategies in this field and implementing them.
Admission level: Bachelor - 180 ECTS Credits Program level: Master (2 year program) - 300 ects crédits Dual Degree
Eligibility
Bachelor’s degree with 180 validated ECTS
Minimum level of English B2 as attested by an internationally recognized test
Admission
Interview with a jury of academics
Poland (UE Katowice), France (Grenoble IAE), Germany (Aschaffenburg U. of Applied Sciences), Spain (U. CEU Cardinal Herrera, Valencia)
Contact
Program
Registration and tuition fees
[email protected]él. +33 (0)4.76.82.59.64
Semester 2 (Grenoble)
Core courses• Customer Relationship Management• CSR and Business ethics• Consumer to consumer relationships in networks• Services marketing• Experiential marketing
Soft skills• Leadership skills• Foreign language (French or German)
Semester 4 (Valencia)
Core training• Master thesis• Consultancy project• Internship (16 weeks minimum)
Soft skills• Language (Spanish or other)
Semester 1 (Katowice)
Core courses (45 hours each)• Psychology and sociology of consumption• World and European economics• Consumer Behavior• Consumer law and consumer protection• Cross-cultural competences
Soft skills courses (30 hours each)• Communication skills• Foreign language (Polish or French)
Semester 3 (Aschaffenburg)
Core courses• Marketing research and data mining• International digital economy• Corporate communication• Advanced international marketing• Organizational behavior
Soft skills• Intercultural skills• Language (German or Spanish)
ProgramThe Master MERCURI is organized into four semesters spread over two years.
For further information, see the Master MERCURI website
www.mastermercuri.eu
Registration fees for the MERCURI Master’s degree are set at 2000 Euros per student per year.Tuition fees are specific to the country in which each semester takes place. For more information: http://www.mercuri.codeincode.pl/tuition-fees