European Mobility Week 2014 …inform, learn, kick off, define…

Jerome Simpson – RECw/ Mosfellsbær; Garðabær;

Hafnarfjordur (TBC); Reykjavik; TBD: Seltjarnarnes; Kopavogur

AGENDA

Short IntroductionShort history of EMW in IcelandIcelandic Coordination NewsThe 2014 theme plus examplesOther Info: Award, CIVITASIssues and next steps + Annex

OVERVIEW

Pan-European campaign

Launched in 2002 by former EU Commissioner for Environment Margot Wallström

Organised each year from 16-22 September (CFD)

Week-long programme of public activities and events besides implementation of permanent measures

Annual theme & slogan: In 2014, “Our streets, our choice.”

ORGANISATIONAL STRUCTURE

European CommissionDG MOVE

EU level coordinationEUROCITIES, ICLEI & REC

National Coordinators in 40 countries

Local EMW coordinators in 2.226 towns & cities

TOOLS & SERVICES

Promotion

Support

Information

Website

Info DeskPress Packs & media launch

Graphic Elements & Guidelines

Representation at events

HandbookThematic Guidelines

Workshops & Award Ceremony

Best Practice Guides

LeafletSocial Media

Newsletter

Coordination Meetings

ICELAND OVER THE YEARS

2013: Akureyri (18,000); Kopavogur (30,000); Mosfellsbær (8,800); Reykjavik (120,000) and Seltjarnarnes (4,000)2012: Akureyri; Mosfellsbær; Reykjavik2011: Hafnarfjordur (25,000); Kopavogur; Mosfellsbær; Reykjavik; Seltjarnarnes2010*: Garðabær (10,800); Hafnarfjordur; Kopavogur; Mosfellsbær; Reykjavik; Seltjarnarnes; Sveitarfélagið Garður (Reykjanes) (1,500)2009: Kopavogur; Mosfellsbær; Reykjavik; Sveitarfélagið Árborg (Selfoss) (7,900); Sveitarfélagið Garður2008: Hafnarfjordur; Mosfellsbær; Reykjavik; Sveitarfélagið Garður2007: Reykjavik. Red=‘lost’ p

articipants

*EMW’s best year (2268)

Akureyri: alternative modes (foot, bike or public transport); Park-in Day; bike trips and walking tours; Travel survey in the town's elementary schools + Two new bike paths + Town Ctr closed to traffic (several days)Kopavogur: Campaign to encourage inhabitants’ use of environmentally friendly transport; “Icelandic day of nature” walk + school travel survey + new bike lanes, signposts, storageMosfellsbær: Campaign; city discovery bike ride, ‘transboundary’ “Icelandic day of nature” ride; school mobility programme; "Cycling to the future“ conference; pedestrians’ area; "Dr. Bike“&fun prog.!Reykjavik: Air quality measurement; cycling bridge; street closures; cycling & PT conference; traffic calming; workplace/school travel plans; clean vehicle fleetsSeltjarnarnes: In Icelandic!

TYPICAL MEASURES (2013)

Hafnarfjordur (2011): a week of actions including developing public bike-share systems; improvement of bike storage; extension of public transport services.Garðabær (2010): Schoolchildren’s mobility (on foot w Mum and Dad)! + Mayor-led cycling tour w neighbouring mayors + Speed reduction programmes in zones near schoolsSveitarfélagið Garður* (2010): public campaign w leaflet; improved bus stops; schoolkids’ exhibition; walks and outdoor fun for healthy living; ,,In town without my car day,, + infrastructure improvementsSveitarfélagið Árborg* (2009): Bike and bus promotion; clean vehicle promotion; transport themed day@school; free municipal bus!

Those that ‘got away…’

Coordinators are named at: www.mobilityweek.eu/cities

*Could have bid for Award! (more to follow)

Iceland’s 10 most populous urban areas

6 23

4

5

1 7

8

9

10

But what about - Husavik (pop’n: 2200),

- Stykkisholmur (1100), - Höfn (2200),- Egilsstaðir (2257),- Eskifjörður (1043)?

My ImpressionsSmall low density towns where space isn’t an issueCars the most popular means for getting aroundCycling most popular among tourists, little in the way of marked cycle routes in smaller townsLots of measures to slow car-trafficOpportunity for cycling in your generally flat townsSome ideas for Höfn etc. are below in the slide notes

Your Plans and Activities…

2014: OUR STREETS, OUR CHOICE

In Essence: Reallocating street space to improve quality of urban life for citizens

Why? Vehicles occupy the majority of non-occupied public space, yet 30% citizens don’t have cars!

Actions: convert car-parking space mini parks; streets adopt community activities within thoroughfares cafés/al fresco diningMore Ideas: ped/bike infrastructure + workplace/school travel planning + city walking/bike tours + car-sharing/car-poolingLong-term solutions; ‘Traffic Evapouration;’ e.g. Kajaani, FI: access restrictions; improved PTChallenges: Citizen/media/retailer objectionRemedies: Dialogue, Science, Political AlliesPowerpoint summary online at: tinyurl.com/or5mjvaThematic Guidelines available for download: tinyurl.com/nosapgc

2014: Countries’ Planning

Slovenia: Materials’ translated, meetings w municipalities, street closure testing, public promotion, national website, inter-ministerial working group Austria: Renewing relations with various stakeholders (NGOs, chambers of commerce, PT companies, municipalities etc), campaign materials’ prep, website, giveaways, bonus booklet (discount prices, insurance, car-share testing, free bike-rental, regional train promo, blooming streets campaign Italy: Website (very popular referral site for the EMW homepage!), Minister letter to all municipalities, use of EC rep, collaboration w MoEducation, car-sharing, mobility manager and ‘work-bike-safe’ confs.

ROLES & RESPONSIBILITIESOF NATIONAL

COORDINATORS

Participation, ‘registration,’ CharterCommon brandingTranslate publications & guidanceCapacity building & match makingCampaign materialsPartnershipsCommunication strategyMedia events and activities at national levelLink up social media channels (please use EMW Facebook!)EU transport policies & funding opportunities (more coming…)National website!

Not compulsory unless

bidding for the Award

MEDIA/PRESS PACK

Less than a month to go!Will include themed press release, background info, and inspirational examplesAvailable from early Sept.Inspirational ideas for inclusion welcomed!

Pictures? Please put them

up at Facebook/EMW

A Moment of Icelandic Glory?

The EMW AwardRewards authorities doing the most to raise public awareness and implement sustainable urban transport measures.Offers a free promotional video – a 3’ bi-lingual clip to highlight achievements.Gives promotion via the EMW comms channels, events and publications.Brings visibility even if shortlisted!Ceremony: Brussels, March 2015Online: www.mobilityweek.eu/award/how-to-apply/

Steps:1.Register!2.Sign the Charter!3.Fulfil three criteria: a week of activities, one new permanent measure and a Car Free Day event; 4.Complete the app. form with details on events, measures, alt. transport modes, partners, signed charter, map of closed area5.Submit 1st Nov6.Transmit supporting docs (press, video, jpegs) by 15 Nov

EU Transport Policy Context

Urban Mobility Package (Dec 2013)Recommendations for coordinated action in specific areas:

Urban logistics, Urban access regulations, ITS deployment in urban areas, Urban road safety

Help for cities to develop Sustainable Urban Mobility Plans or SUMPs with Member States asked to coordinate moreReinforces EU support

Exchange of experience and best practiceFunding for implementationFunding for research & innovation (Horizon 2020 incl. CIVITAS!)

More Info: ec.europa.eu/transport/themes/urban/ump_en.htm besides the EC’s ppt at the last coordinators meeting here

An EU initiative researching, demonstrating and facilitating practical and policy-related measures that contribute to sustainable urban transportDemonstrates good (and bad) practice through 700+ measures in 62 cities through 15 projectsEUR 275 million mobilised to improve urban mobility and quality of life (72% EC co-funded)Alongside 150 further cities signing the CIVITAS Declaration they constitute the ‘Forum Network’Annual Forum is in Casablanca, 23-26 Sept.

CIVITAS: City-VITAlity-Sustainability…or cleaner and better transport in cities

civitas-initiative.eu

THANK YOU FOR YOUR ATTENTIONPLEASE KEEP UP THE GOOD WORK

(and spread the word)!

…don’t forget to register at: http://www.mobilityweek.eu/join-us/registrat

ion/(one as of 17th Aug ;-)

Issues for further discussion:Support so far? EMW Website?

Questions? Budget for city support/actions? Challenges? Size of towns?

Prospects? New Participants?

Annex – Cycling Measures in 2012/3

CYCLING MEASURES: 2012 and 2013

One of those top performing categories was New or improved bicycle facilities which includes i) enhancements to both bicycle networks and ii) bike-sharing schemes and iii) facilities such as bicycle stands in public areas besides

Sofia: safety cycling lessons, a bicycle game “Beauty on a bike”, registration of bicycles against theft, kids’ bicycle competition, workshops and lectures.

CYCLING MEASURES: EMW Award Shortlisted and Finalist

Cities

Gdynia: colourful bicycle exhibition, free bicycle rental, “pimp-my-bike” competition, bicycle café

CYCLING MEASURES: EMW Award Shortlisted and Finalist

Cities

Hudiksvall: Bicycle policy – invitation for suggestions for new bicycle paths and an extended cycling network. Walk and bike to school – a competition and a challenge for school children “In town with my car” – vehicle-free street in the center for one day, except for bicycles. Bicycle friendly workplace – an award to workplaces that make it easier for employees to choose the bike as a means of transport.Bike theme in your storefronts – a contest for merchants on having the bike friendliest shop window“Winter cyclist” – a campaign aiming at increasing the number of cyclists that take the bike to and from work during the winter.Electric bike – residents can take a test ride on an electric bike

CYCLING MEASURES: EMW Award Shortlisted and Finalist

Cities

Hudiksvall (Sweden)

CYCLING MEASURES: EMW Award

Shortlisted and Finalist Cities

Ostersund (Sweden): Bike doctor; Free studded tyres to become a winter cyclist; Borrow an electric bicycle for one week; Testride Östersund’s new bike sharing system; 2,4 km new bicycle and pedestrian lanes; 148 new high standard parking spaces for bicycles; new bicycle map & counting system

CYCLING MEASURES: EMW Award Shortlisted and Finalist

Cities