european network of village tourism inter-regional cooperation alentejo | arad | lapland | lomza |...

A project which promotes sustainable development

by using tourism as a catalyst instrument for

integration and sustainability.

Development of the concept “Village Tourism” –

active participation of the local actors. Village as the

element for local and regional dynamics.

Development of the concept “Imaginary

Tourism”(registered brand) – culture, magic, nature.

Themes: Megalithic , Witchcraft, Shamanism, Palm Tree

and Mountain Legends.

EUROPEAN NETWORK OF VILLAGE TOURISM GENUINELAND

THE PROJECT

THE REGIONS

Arad

Lomza

Lapland

Trentino

Alentejo

Steering Committee – Coordinator + one member of each

partner. Body supported by the Technical Secretariat.

Technical Secretariat – Coordinator + one member of each

partner. Each member has a component or part of it under

his responsability.


ORGANIZATION MODEL | INTER-REGIONAL

LEAD PARTNER

STEERING COMMITTEE

COORDINATOR AND

FINANTIAL DIRECTOR (the same)

TECHNICAL SECRETARIAT


ORGANIZATION MODEL | REGIONAL

REGIONAL LEADER

WORKING GROUP OF THE VILLAGES

Group coordinated by the leader of the project in the region, constituted by one element of each village integrated in the region. The choice is made over the most dynamic and mobilisation person.

Ex.: GRUTA in Alentejo (mixed group with entrepreneurs, politicians, members of associations and technicians of the municipalities)

WORKING GROUP PER VILLAGE

Groups coordinated by the regional leader of the project that includes elements from the community and the member of the Working Group of the Villages. There are many as the number of the integrated villages in the Network.

Inter-Regional

Intra-Regional

BUSINESS PLAN

Structure of the NETWORK

> ER <

Technical Structure Regional

Institutional Network Entrepreneurial Network

Institutionals Partners

Entrepreneurial Partners

Partner5

Partner1

Partner3

Partner4

Partner2

Partner6

Partner…

PartnerE

PartnerAPartner

…

PartnerC

PartnerD

PartnerB

PartnerF

3 Partners

3 Partners

ACR ACR

ERLomza

ERTrentino

ERArad

> CER <

ER Alentejo

ERLapland Lead

Partner

Technical Structure ACRLeader

COORDINATION AND MANAGEMENT ACTIVITIES.

STUDIES AND PROJECTS

Village Plans – development plan for each village.

Business Plan – model of organization.

Operational Marketing Plan – creation of a brand

and image.

TOURISM ACTIVITIES – Seminars, workshops, network of

footpaths and events under the theme of the Imaginary

Tourism (registered).


ACTIVITIES

MARKETING STRATEGY – internal and external

communication, participation in fairs, promotional material,

press events, fam trips and educationals, website,

organization of the product (packages)and workshops. Field

trips among the regions and benchmarking trips to other

regions. 200 free articles in the most important media.

TRAINING ACTIVITIES – actions organized according the

needs of the villages, information collected from the village

plans. Fields: TIC’s, managementof small businesses, tourism

activities, organization of events, restaurants, quality,

sustainability, culture (Imaginary Tourism), tourism

information, guided visits, marketing, “participatory

approach”, etc.


ACTIVITIES

REDE EUROPEIA DE TURISMO DE ALDEIA GENUINELAND

RESULTS

An important level of involvement of the community,

entrepreneurs, politicians and other entities at local,

regional and national level.

Creation in each village the capacity to delineate and

implement a plan for sustainable development.

Recognition of the added value given by this project

in these five regions.

Credibility and visibility of the project recognized by

the local, regional and national authorities and specially

by the media.

REDE EUROPEIA DE TURISMO DE ALDEIA GENUINELAND

RESULTS

A growing interest by the entrepreneurs to investment in

these regions. Creation of employment.

Recognition of the importance in work in cooperation,

the benefits in the product chain, the complementarities

obtained at local level. Local cooperation turned to be true.

Competitiveness of these destinations based in

cooperation work. Creation of synergies. Benchmarking.

Recognition of the importance of sustainability and

responsible tourism.

Networks as the future for tourism development in these

regions and specially in which concerns rural areas based

in small scale business.

APOLÓNIA RODRIGUES

ÉVORA TOURISM REGION

RUA DE AVIZ N.º 90

7000 – 591 ÉVORA

T. + 351 266 730 440 | F. + 351 266 730 450

TELM. + 351 966 580 005

E-MAIL [email protected]

URL www.genuineland.com

mailto:[email protected]

http://www.genuineland.com/

european network of village tourism inter-regional cooperation alentejo | arad | lapland | lomza |...

Documents