european shaver catalogue 2019 · 2019. 6. 10. · 951 008 3086123505025 03086129510085 1...

#MADE

EUROPEAN SHAVER CATALOGUE

#2019

MADE#

Our shavers are subtly connected to life moments. A ritual, a habit, a feeling, a taste, a new gesture…

BIC® products are makers and transmitters, triggering memories, discoveries, learning experiences, bridging the generations of yesterday, today and tomorrow. Connecting those who use and love them.

We offer simple inventive and reliable choices for everyone, everywhere, every time...

For the first time.And forever after.

DISCOVER WHAT’S NEW IN 2019#

A great shaving experience with less skin irritation*

When shaving, first and foremost, women expect an efficient shave with less skin irritation**.To respond to this primary expectation, BIC® is launching a new, efficient shaver allowing women to shine confidently:BIC® Miss Soleil® Sensitive

* vs BIC® Miss Soleil®

** TNS Kantar – U&A – FR/UK/POL/RU/IT – among premium disposable female users

for the BIC® women’s shaver rangeNEW OFFER IN 2019: MISS SOLEIL® SENSITIVE

New POS-POP dedicated to the product launch

A touch of softness

* less irritation vs BIC® Miss Soleil®

www.facebook.com/bicbeautyrazorswww.bicbeautyrazors.com

Lessirritation

Moinsd’irritation

Menoirritazioni

Menoirritazioni

Shaver / Rasoir / RasoioShaver / Rasoir / Rasoio

Lessirritation

Moinsd’irritation d’irritation

Meno

* less irritation vs BIC® Miss Soleil®

A touch of softness

www.facebook.com/bicbeautyrazors

www.bicbeautyrazors.com

A touchof softness

* less irrita

tion vs B

IC® M

iss S

olei

l®

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DISCOVER WHAT’S NEW IN 2019

REFRESHED ESSENTIALS PACKAGING

For a modern look, highlighting the product benefits

Shavers + trimmer tool for an easy and clean bikini trimming

Bikini grooming is a growing trend in Europe. The most commonly used tool today are scissors. However, this tool is also the least satisfying. The Miss Soleil Beauty Kit will help women to:

1. Easily trim one's bikini thanks to the trimming tool

2. Shave all areas of the body thanks to the Miss Soleil shavers

for the BIC® women’s shaver rangeNEW MISS SOLEIL®

BEAUTY KIT

Highlighted product benefits

Increased visibility of products in pack

More modern logo

Optimized communication on the number of blades

MOVEABLE BLADES THAT ADJUST TO THE CONTOURS OF THE BODY

LUBRICATING STRIP FOR GREAT SMOOTHNESS

PIVOTING HEAD THAT FOLLOWS THE CURVES OF THE BODY

NON-SLIP HANDLES FOR GREAT HANDLING AND CONTROL

ADDITIONAL CARACTERISTICS / FEATURES

ESSENTIAL RANGE

#SUMMARY

RAINBOWCOLOURED HANDLES


NUMBER OF BLADES FOR A CLOSE SHAVE

MOVEABLE BLADES THAT ADJUST TO THE CONTOURS OF THE BODY

LUBRICATING STRIP FOR GREAT SMOOTHNESS

PIVOTING HEAD THAT FOLLOWS THE CURVES OF THE BODY

NON-SLIP HANDLES FOR GREAT HANDLING AND CONTROL

ADDITIONAL CARACTERISTICS / FEATURESCURVED FLOWER

HANDLES

SCENTEDHANDLES


ALL-IN-ONEKIT WITH

CARTRIDGES

CURVED FLOWER

HANDLES +RAINBOW

COLOURED HANDLES + TRIMMER

CURVED FLOWER

HANDLES

SOLEIL RANGE

NEW

NEW

NUMBER OF BLADES FOR A CLOSE SHAVE

# S O L E I L R A N G E2 0 1 9

8

SOLEILRANGE

#

3-Blade ShaverBIC® Miss Soleil® ................................. 10 BIC® Miss Soleil® Colour Collection ...... 12 BIC® Miss Soleil® Special Edition ......... 14 BIC® Miss Soleil® Beauty Kit ................ 16 BIC® Soleil® Lady ................................. 18 BIC® Soleil® Scent® ............................. 20 BIC® Soleil® Sensitive .......................... 22

4-Blade ShaverBIC® Soleil® Bella® ............................... 24 BIC® Soleil® Bella® Colours .................. 26

9

SOLE

IL®

RAN

GE

Sources: (1) Nielsen - Total Europe 15 countries - Value sales - Female disposable market - MAT JUNE 2018.

KEY MARKET DATA • Miss Soleil® is a key contributor to the female premium disposable market growth: +22% in value vs 2017(1).

POINTS OF DIFFERENTIATION • Miss Soleil® delivers a smooth shave. • Unique curved flower handle for easy use.

Triple-blade shaver.Close and smooth shave.

Lubricating strip with vitamin E.Great smoothness.

Comfortable curved flower handle. Great handling.

Two pink coloured handles.To suit your mood.

10 F E M A L E S H AV E R C ATA L O G U E 2 0 1 9

SOLE

IL®

RAN

GE

#FEMALE SOLEIL® RANGE

3-Blade ShaverAppealing feminine design

STANDARD BIC® MISS SOLEIL®

POUCH OF 1GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER

SH BIC® MISS SOLEIL® P1 EU 912 430 3086123298361 03086129124305 20SH BIC® MISS SOLEIL® PK SAMPLE P1 EU 931 623 03086129316236 200

BIC® MISS SOLEIL®

BLISTER OF 4GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER

SH BIC® MISS SOLEIL® PINK B4 EU 8897253 3086123242852 03086128897255 10

BIC® MISS SOLEIL®


SH BIC® MISS SOLEIL® PINK B2 EU 931 540 3086123399433 03086129315406 10

BIC® MISS SOLEIL®

HANGING CARD OF 10GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER

SH BIC® MISS SOLEIL® HC10 EU 907 993 3086123325456 03086129079933 4

BIC® MISS SOLEIL®

SHELF READY PACKAGING OF 8 BLISTERS OF 4GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTERSH BIC® MISS SOLEIL® PINK B4 SRP EU 951 008 3086123505025 03086129510085 1

ALTERNATIVE

PROMOTIONAL BIC® MISS SOLEIL®

GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER

SH BIC® MISS SOLEIL® B3+1 EU 8897544 3086123262270 03086128897545 10

SH BIC® MISS SOLEIL® SRP 3+1 EU 949 095 3086123492882 03086129490950 1

11F E M A L E S H AV E R C ATA L O G U E 2 0 1 9



POINTS OF DIFFERENTIATION • Miss Soleil® delivers a smooth shave. • Unique curved flower handle for easy use. • Four rainbow coloured handles.




Four rainbow coloured handles.To suit your mood.




PROMOTIONAL BIC® MISS SOLEIL® COLOUR COLLECTIONGENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTERSH BIC® MISS SOLEIL® COLOUR COLL B3+1 EU 931 542 3086123399457 03086129315420 10

SH BIC® MISS SOLEIL® COLOUR COL B8 MAXIPACK EU 939 117 3086123437739 03086129391172 20

BIC® MISS SOLEIL® COLOUR COLLECTIONSINGLE HANGING CARDGENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER

SH BIC® MISS SOLEIL® CC HC1 EU 931 544 3086123399471 03086129315444 40

BIC® MISS SOLEIL® COLOUR COLLECTIONBLISTER OF 4GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER

SH BIC® MISS SOLEIL® CC B4 .10 EU 931 539 3086123303843 03086129315390 10

SH BIC® MISS SOLEIL® CC B4 .20 EU 939 125 3086123303843 03086129391257 20

BIC® MISS SOLEIL® COLOUR COLLECTIONPOUCH OF 1GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTERSH BIC® MISS SOLEIL® CC SAMPLE P1 EU 931 622 03086129316229 200

BIC® MISS SOLEIL® COLOUR COLLECTIONHANGING CARD OF 10GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER

SH BIC® MISS SOLEIL® CC HC10 EU 931 543 3086123399464 03086129315437 4

BIC® MISS SOLEIL® COLOUR COLLECTIONSHELF READY PACKAGING: 8 BLISTERS OF 4GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER

SH BIC® SOLEIL® MSCC B4 SRP8 EU 951 001 3086123504950 03086129510016 1

STANDARD

ALTERNATIVE




POINTS OF DIFFERENTIATION • Miss Soleil® delivers a smooth shave. • Unique curved flower handle for easy use. • Two different coloured handles.




Two different coloured handles.To suit your mood.




PROMOTIONAL BIC® MISS SOLEIL® COLOUR COLLECTION

GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTERSH BIC® MISS SOLEIL® SPEC ED B3+1 EE 952 934 3086123508439 03086129529346 10

SH BIC® MISS SOLEIL® COLOUR COL X7 DOYPACK 948 793 3086123491113 03086129487936 20

BIC® MISS SOLEIL® SPECIAL EDITIONBLISTER OF 4


SH BIC® MISS SOLEIL® SPEC ED B4 EU 949 111 3086123493049 03086129491117 10

STANDARD




POINTS OF DIFFERENTIATION • Miss Soleil® delivers a smooth shave. • Unique curved flower handle for easy use. • Four rainbow coloured handles. • Miss Soleil® trimmer tool is designed to safely and easily trim bikini hair.




Four rainbow coloured handles.To suit your mood.

One pink trimmer.For easy and clean bikini trimming.2mm



3-Blade ShaverAppealing feminine design and bikini trimmer

BIC® MISS SOLEIL® COLOUR COLLECTIONBLISTER OF 4 SHAVERS + 1 HANDLE


SH BIC® MISS SOL TRIM B4+1 EU 961 714 3086123534544 03086129617142 20

STANDARD

NEW



KEY MARKET DATA • The female 3-blade segment shows significant growth of +8.9%(1) vs 2017.

POINTS OF DIFFERENTIATION • Soleil® Lady delivers a comfortable shave. • Ergonomically designed handle for great shaving control.

Triple-blade shaver.Close and comfortable shave.

Lubricating strip with aloe vera.Great smoothness.

Curved handle design with soft grip.Great control.

Four assorted sun-toned colours.To suit your mood.



3-Blade ShaverPremium handle with grip

BIC® SOLEIL® LADYBLISTER OF 4


SH BIC® SOLEIL® LADY B4 .10 EU 828 086 3086126636900 03086128280866 10

SH BIC® SOLEIL® LADY B4 .20 EU 828 088 3086126636900 03086128280880 20

BIC® SOLEIL® COLOUR COLLECTIONBLISTER OF 8


SH BIC® SOLEIL® COLOR COLL B8 EU 920 213 3086123347304 03086129202133 10

STANDARD

PROMOTIONAL BIC® SOLEIL® LADYGENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER

SH BIC® SOLEIL® LADY B3+1 EU 828 096 3086126636986 03086128280965 10

SH BIC® SOLEIL® LADY B4+2 EU 832 982 3086126685182 03086128329824 10

19F E M A L E S H AV E R C ATA L O G U E 2 0 1 9 F E M A L E S H AV E R C ATA L O G U E 2 0 1 9



POINTS OF DIFFERENTIATION • Soleil® Scent delivers and extra-smooth shave. • Floral scented ergonomically designed handle for a pleasant shaving experience.

Triple-blade shaver.Close and extra-smooth shave.



Four floral scented handles.Pleasant shaving experience.



3-Blade ShaverPremium handle with grip

STANDARD BIC® SOLEIL® SCENT®

BLISTER OF 4


SH BIC® SOLEIL® SCENT® B4 .10 EU 839 924 3086126693552 03086128399247 10

BIC® SOLEIL® COLOUR COLLECTIONBLISTER OF 8


SH BIC® SOLEIL® COLOR COLL B8 EU 920 213 3086123347304 03086129202133 10

PROMOTIONAL BIC® SOLEIL® SCENT®


SH BIC® SOLEIL® SCENT® B3+1 EU 901 579 3086123304161 03086129015795 10

SH BIC® SOLEIL® SCENT® B4+2 EU 845 871 3086126726823 03086128458715 20


Sources: (1) Nielsen - Total Europe 15 countries - Value sales - Female disposable market - MAT JUNE 2018.* vs Miss Soleil®.


POINTS OF DIFFERENTIATION • Three moveable blade technology for less irritation*. • Unique curved flower handle for easy use. • Two pastel coloured handles.

Three independent moveable blades.Individually adjust to the contours of the body.

Lubricating strip with aloe vera and vitamin E.Great smoothness.

Pivoting head.Follows the curves of your body.

Comfortable curved flower handle.Great handling.

Two pastel coloured handles.To suit your mood.

30°



3-Moveable Blade ShaverFor less irritation*

BIC® MISS SOLEIL® SENSITIVE®


SH BIC® MISS SOLEIL® SENS B1 EU 961 726 03086129617265 100



SH BIC® MISS SOLEIL® SENS B3 EU 957 599 3086123519176 03086129575992 10



SH BIC® MISS SOLEIL® SENS B4 EU 960 699 3086123549760 03086129686995 20

STANDARD


HANGING CARD OF 10GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER

SH BIC® MISS SOLEIL® SENS HC10 EU 961 727 3086123534674 03086129617272 4

ALTERNATIVE

PROMOTIONAL BIC® MISS SOLEIL® SENSITIVE®


SH BIC® MISS SOL SENS BL 3+1 EU 961 720 3086123534605 03086129617203 20

NEW

NEW

NEW

NEW

NEW


Sources: (1) vs Miss Soleil® - Consumer use test on legs, underarms and bikini area - 136 women - JUN-2015. (2) Nielsen - Total Europe 15 countries - Value sales - Female disposable market - MAT JUNE 2018.

KEY MARKET DATA • Soleil® Bella® holds 20.7% value market share of the female 4-blade segment in 2018(2).

• The female 4-blade segment shows growth of 14.7%(2) vs 2017.

POINTS OF DIFFERENTIATION • Soleil® Bella® delivers a closer and smoother shave(1). • The unique BIC® female shaver with 4-moveable blades and an ergonomically designed handle delivers an ultra-smooth shave.

Four independent moveable blades.Closer shave(1).

Lubricating strip with coconut milk.Great smoothness.



Three different coloured handles.To suit your mood.

30°



4-Moveable Blade ShaverBest female BIC technology

STANDARD

BIC® SOLEIL® BELLA®

BLISTER OF 3


SH BIC® SOLEIL® BELLA® BL3 EU 888 005 3086123220386 03086128880059 10

BIC® SOLEIL® BELLA®

BLISTER OF 1


SH BIC® SOLEIL® BELLA® BL1 EU 923 038 3086123363731 03086129230389 10

SH BIC® SOLEIL® BELLA® BL1 SAMPLE EU 888 106 03086128881063 110

PROMOTIONAL BIC® SOLEIL® BELLA®


SH BIC® SOLEIL® BELLA® B3+1 EU 888 021 3086123220546 03086128880219 10


Sources: (1) vs Miss Soleil® - Consumer use test on legs, underarms and bikini area - 136 women - JUN-2015. (2) Nielsen - Total Europe 15 countries - Value sales - Female disposable market - MAT JUNE 2018.

KEY MARKET DATA • Soleil® Bella® holds 20.7% value market share of the female 4-blade segment in 2018(2).

• The female 4-blade segment shows growth of 14.7%(2) vs 2017.

POINTS OF DIFFERENTIATION • Soleil® Bella® Colours delivers a closer and smoother shave(1).

• The unique BIC® female shaver with 4-moveable blades and an ergonomically designed handle delivers an ultra-smooth shave.

Four independent moveable blades.Closer shave(1).

Lubricating strip with shea butter.Great smoothness.



Three rainbow coloured handles.To suit your mood.

30°



4-Moveable Blade ShaverBest female BIC technology

BIC® SOLEIL® BELLA® COLOURSBLISTER OF 1


SH BIC® SOLEIL® BELLA® COLOURS B1 EU 944 728 3086123471221 03086129447282 10

BIC® SOLEIL® BELLA® COLOURSBLISTER OF 3


SH BIC® SOLEIL® BELLA® COLOURS B3 EU 9428071 3086123468283 03086129428076 10

STANDARD

BIC® SOLEIL® BELLA® COLOURSHANGING CARD OF 10


SH BIC® SOLEIL® BELLA® COLOURS HC10 EU 952 946 3086123508552 03086129529469 4

ALTERNATIVE


# A L L - I N - O N E R A N G E2 0 1 9

28

ALL-IN-ONERANGE

#

3-Blade ShaverBIC® Soleil® Click ................................. 30

29

ALL-

IN-O

NE

RAN

GE



POINTS OF DIFFERENTIATION • Soleil® Click delivers a smooth shave. • All-in-one kit: 1 handle + repleacable cartridges. Cartridges are not sold separately.



Pivoting head. Follow the curves of your body.

Shimmer and glitter handle designed for women.Perfectly fits in your hand.

30°

1 HANDLE + REPLACEABLE CARTRIDGES


ALL-

IN-O

NE

RAN

GE

#FEMALE ALL-IN-ONE RANGE

3-Blade Shaver1 Handle + Replaceable Cartridges

STANDARD BIC® SOLEIL® CLICK 1 HANDLE + 4 CARTRIDGES


SH BIC® SOLEIL® CLICK B4 .10 NEW EU 8880394 3086123220720 03086128880394 10

PROMOTIONAL BIC® SOLEIL® CLICKGENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER

SH BIC® SOLEIL® CLICK B4+2 .10 NEW EU 8880402 3086123220737 03086128880400 10


# E S S E N T I A L R A N G E2 0 1 9

32

ESSENTIALRANGE

#

1-Blade ShaverBIC® One Lady ..................................... 34

2-Blade ShaverBIC® Twin Lady® .................................. 36

3-Blade ShaverBIC® Pure 3® Lady ............................... 38 BIC® Pure 3® Lady Pink Edition ............ 40 BIC® Flexi Lady .................................... 42

33

ESSE

NTI

AL R

ANG

E

POINTS OF DIFFERENTIATION • The only branded 1-blade female shaver.

One blade shaver.For an easy shave.

Pink polystyrene handle. Easy to use.


ESSE

NTI

AL R

ANG

E

#FEMALE ESSENTIAL RANGE

1-Blade ShaverBIC's iconic shaver

BIC® ONE LADYPOUCH OF 10


SH BIC® ONE LADY P10 EU 941 909 3086123456457 03086129419098 20

STANDARD


Sources: (1) Nielsen - Total Europe 15 countries - Volume sales - Female disposable market - MAT JUNE 2018. (2) Nielsen - Total Europe 5 countries (Fance, Italy, Portugal, Romania & Sweden) - Volume sales - Female disposable market - MAT JUNE 2018.

KEY MARKET DATA • The 2-blade segment represents 65.8% of the female disposable shaver market in volume(1).

POINTS OF DIFFERENTIATION • Twin Lady delivers a precise shave. • N°1 Ladies' 2-blade disposable shaver brand in Europe(2).

• A mix of assorted coloured handles in each pack.

Twin-blade shaver.Top quality stainless steel blades.

Slim head.Precise shave.

Light and short handle.Great handling and control.

Five assorted coloured handles.Fresh and fun look.



2-Blade ShaverAffordable and precise shave

STANDARD BIC® TWIN LADY POUCH OF 5GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTERSH BIC® TWIN LADY P5 10 EU 8221165 3086127500934 03086128221166 10SH BIC® TWIN LADY P5 20 EU 82211311 3086127500934 03086128221135 20SH BIC® TWIN LADY P5 20 EE 82211310 3086127500934 03086128221135 20

BIC® TWIN LADY POUCH OF 6GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTERSH BIC® TWIN LADY P6 EU 9491121 3086123493056 03086129491124 20

BIC® TWIN LADY POUCH OF 8GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTERSH BIC® TWIN LADY P8 EU 8800502 3086123170629 03086128800507 20

BIC® TWIN LADY POUCH OF 10GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTERSH BIC® TWIN LADY P10 .10 EU 8724531 3086127500941 03086128724537 10SH BIC® TWIN LADY P10 .20 EU 8079025 3086127500941 03086128079026 20

ALTERNATIVE BIC® TWIN LADY CLIPSTRIP: 6 POUCHES OF 5GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTERSH BIC® TWIN LADY P5 CLIPSTRIPX6 EU 889 674 3086123242340 03086128896746 3

BIC® TWIN LADY HANGING CARD X 24GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTERSH BIC® TWIN LADY CD24 GROUP2 EU 8671303 3086126718637 03086128671305 4

BIC® TWIN LADY SHELF READY PACKAGING: 12 POUCHES OF 5GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTERSH BIC® TWIN LADY P5 SRP12 EU 951 003 3086123504974 03086129510030 1SH BIC® TWIN LADY P10 SRP X20 EU 8681751 3086123101791 03086128681755 1

PROMOTIONAL GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER

SH BIC® TWIN LADY P5+1 961 713 3086126608969 03086129617135 10

SH BIC® TWIN LADY P5+1 EU 8268563 3086126608969 03086128268567 20




SH BIC® TWIN LADY P10+5 2012 EU 9050883 3086126609010 03086128880066 20

SH BIC® TWIN LADY P15 MAXI PACK EU 9202191 3086123347366 03086129202195 20

SH BIC® TWIN LADY P8+4 SRP9 EU 951 002 3086123504967 03086129510023 1


Sources: (1) Nielsen - Total Europe 15 countries - Value sales - Female disposable market - MAT JUNE 2018. (2) Nielsen - Total Europe 5 countries (France, Greece, Italy, Romania and Ukraine) - Volume sales - Female disposable market - MAT JUNE 2018.

(3) vs BIC® female 2-blade shaver - Consumer use test on 136 women - OCT-2014.


POINTS OF DIFFERENTIATION • Pure Lady delivers an easier glide(3). • BIC Pure Lady, the n°1 ladies’ 3-blade disposable shaver brand in Europe(2).

Triple-blade shaver.For an easier glide(3).

Lubricating strip with aloe vera.Great smoothness.

Straight handle with non-slip ridges.Better handling and shaving control.

choice !

*Nielsen Europe 5 countries : FR, GR, IT, RO, UA – Volume sales – MAT MJ18

N°1 L

ADIES

’ 3-BLADE DISPOSABLE SHAVER BRAND IN EUROPE !*



3-Blade ShaverAffordable and efficient

STANDARD BIC® PURE 3 LADYPOUCH OF 2GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTERSH BIC® PURE 3 LADY P2.20 EU 889 702 3086123221642 03086128897026 20

BIC® PURE 3 LADYPOUCH OF 4GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTERSH BIC® PURE 3 LADY P4 .10 EU 8729002 3086126726984 03086128729006 10SH BIC® PURE 3 LADY P4 .20 EU 8729293 3086126726984 03086128729297 20

BIC® PURE 3 LADYPOUCH OF 5GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTERSH BIC® PURE 3 LADY P5 .10 EU 8221165 3086127500934 03086128221166 10SH BIC® PURE 3 LADY P5 .20 EU 9391131 3086123437692 03086129391134 20

ALTERNATIVE BIC® PURE 3 LADYDOUBLE BLISTER CARDGENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTERSH BIC® PURE 3 CD2 GRP2 48 EU 897 839 3086123293458 03086128978398 48

BIC® PURE 3 LADYHANGING CARD X 24GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTERSH BIC® PURE 3 HC24 GROUP1 EU 8671312 3086126727417 03086128671312 4SH BIC® PURE 3 HC24 GROUP2 EU 8671313 3086126727417 03086128671312 4

PROMOTIONAL GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER

SH BIC® PURE 3 LADY P4+2 NO TRAY EU 8729041 3086126727370 03086128729044 20

SH BIC® PURE 3 LADY P5+1 EU 9015201 3086123303577 03086129015207 20

SH BIC® PURE 3 LADY P8 MAXI PACK EU 8728734 3086126726991 03086128278733 10

SH BIC® PURE 3 LADY P6+2 NO TRAY EU 8728782 3086126727424 03086128728788 20

SH BIC® PURE 3 NO TRAY P8+4 EU 8459293 3086126727400 03086128459293 20


Sources: (1) Nielsen - Total Europe 15 countries - Value sales - Female disposable market - MAT JUNE 2018. (2) Nielsen - Total Europe 5 countries (France, Greece, Italy, Romania and Ukraine) - Volume sales - Female disposable market - MAT JUNE 2018.


POINTS OF DIFFERENTIATION • Pure Lady delivers a smooth shave. • Pure Lady, the n°1 ladies' 3-blade disposable shaver brand in Europe(2).

Triple-blade shaver.Smooth shave.

Lubricating strip with shea butter.Great smoothness.

Straight handle with non-slip ridges.Better handling and shaving control.

choice !

*Nielsen Europe 5 countries : FR, GR, IT, RO, UA – Volume sales – MAT MJ18

N°1 L

ADIES

’ 3-BLADE DISPOSABLE SHAVER BRAND IN EUROPE !*



3-Blade ShaverAffordable and efficient

BIC® PURE 3 LADY PINKPOUCH OF 4GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER

SH BIC® PURE 3 PINK P4 EU 9230461 3086123363816 03086129230464 10

BIC® PURE 3 LADY PINKHANGING CARD OF 24GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER

SH HC 24 BIC® PURE 3 PINK . 4 EU 928 779 3086123395145 03086129287796 4

BIC® PURE 3 LADY PINKSHELF READY PACKAGING: 12 POUCHES OF 4GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER

SH BIC® PURE 3P P4 SRP12 EU 950 999 3086123504936 03086129509997 1

STANDARD

ALTERNATIVE

PROMOTIONAL BIC® PURE 3 LADY PINKGENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTERSH BIC® PURE 3 LADY PINK P4+2 EU 9230471 3086123363823 03086129230471 10




POINTS OF DIFFERENTIATION • 3-moveable blades individually adjust to the contours of the body for a silky smooth skin.

• Fresh assorted bicolour handles.

Three independent moveable blades.Individually adjust to the contours of the body.



Bicoloured straight handles.To suit your mood.

30°



3-Moveable Blade ShaverFor a silky smooth skin

PROMOTIONAL BIC® FLEXI LADYGENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER

SH BIC® FLEXI LADY P3+1 .10 EU 893 018 3086123273528 03086128930181 10


# S H AV I N G P R E P S2 0 1 9

44

SHAVINGPREPS

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BIC® Soleil® Lady Gel Pink ................... 46

45

SHAV

ING

PRE

PS R

ANG

E

#FEMALE SHAVING PREPS RANGE

BIC® SOLEIL® GEL PINK150 MLGENCOD DESIGNATION LANGUAGES EUROPEAN CODE EAN SKU EAN OUTER OUTER

GEL SOLEIL® PINK 150ML EUGB / FR / D / I / P

DK & N / S / FIN / GR PL / RU / SK / AR

8675763 3086126747972 03086128675761 6

Shaving gel.

Contains aloe vera and vitamin E.

Peach fragrance.

Family size: 150 ml.For regular use at home.


SHAV

ING

PRE

PS R

ANG

EShaving PrepsGel

#FEMALE SHAVING PREPS RANGE

Shaving PrepsGel

BIC® SOLEIL® GEL PINK75 MLGENCOD DESIGNATION LANGUAGES EUROPEAN CODE EAN SKU EAN OUTER OUTER

GEL SOLEIL® PINK 75 ML EUGB / FR / NL / E DK & N / S / FIN

GR / AR8731693 3086126799254 03086128731696 6

Shaving gel.

Contains aloe vera and vitamin E.

Peach fragrance.

Travel size: 75 ml.Easy to transport.


european shaver catalogue 2019 · 2019. 6. 10. · 951 008 3086123505025 03086129510085 1...

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