European Year European Year for Development for Development 20152015

Our world, Our world, our dignity, our dignity, our futureour futureStina Soewarta, Head of Unit, Communication Stina Soewarta, Head of Unit, Communication

and transparency EuropeAid and transparency EuropeAid

How we got here

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EP and Committees' requestEP and Committees' request2012

Barroso approvalBarroso approval

Commission proposalCommission proposal

Decision adoptedDecision adopted2014

2013

2013

Plea to make 2015 a year for development

Dear World Leaders,

"We write to sound a warning. A warning that 2015 will be a year of huge opportunity, but also of huge risk. What is at stake here could not be greater, for it is not less than the future of our human family and the world upon which we all depend. …" (Mandela Day, 18 July 2014)

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2015 a special year for the EYD

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• 2015 deadline for the Millennium Development Goals

• Post-2015 agenda negociated at UN level: a milestone for development policy

• Ideal time to look at what has been achieved so far and what still needs to be done

An opportunity to showcase

the strong commitment of

the EU and its Member States to eradicating

poverty worldwide

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What EU citizens think

66%It is important to help people in developing countries

Tackling poverty in developing countries should be one of the EU's main priorities

83%

Source: Special Eurobarometer 405 - 2013

52%

As an individual they can play a role in tacklingpoverty in developing countries

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What EU citizens know

44%Have heard of the MDGs and know what they are

Have no knowledge about where their country's development aid goes

6%

Source: Special Eurobarometer 392 - 2012

53%

Say they know nothing about where EU aid goes

EYD2015 in a nutshell

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One common motto:

Our world, our dignity,

our future

• Main focus: informing and engaging EU citizens

• Design and implementation: at EU level + decentralised to Member States, civil society and all interested stakeholders

• EU Delegations: invited to promote EYD in partner countries

• Three key objectives

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Inform Union citizens about EU development cooperation highlighting the resultsthat the Union, acting together with the Member States, has achieved as a global actor and will continue to pursue with the post-2015 framework

Inform Union citizens about EU development cooperation highlighting the resultsthat the Union, acting together with the Member States, has achieved as a global actor and will continue to pursue with the post-2015 framework

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Foster direct involvement, critical thinking and active interest of Union citizens and stakeholdersin development cooperation including in policy formulation and implementation

Foster direct involvement, critical thinking and active interest of Union citizens and stakeholdersin development cooperation including in policy formulation and implementation

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Raise awareness of the benefits of EU development cooperation – for beneficiaries and Union citizens; achieve a broader understanding of policy coherence for development; foster a sense of joint responsibility, solidarity and opportunity in an increasingly interdependent world

Raise awareness of the benefits of EU development cooperation – for beneficiaries and Union citizens; achieve a broader understanding of policy coherence for development; foster a sense of joint responsibility, solidarity and opportunity in an increasingly interdependent world

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EYD2015 a shared opportunity

European Parliament Council Member States European Commission EEASEU Delegations Economic and Social

Committee Committee of the Regions Private Sector NGO/CSO

International Organisations Universities Schools Local authorities

Foundations …11

A first look at the

EYD2015campaign

Our red thread: storytelling

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Co-CommunicationCo-brandingCo-creationof content

Core campaign elements

• Common visual identity • Communication toolkit (e.g. banners)• EYD website open to all partners• EYD social media shared with partners• Thematic weeks and shared calendar• Participative Capacity4Dev.eu group

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EuropeAid flagship initiatives• Opening event with Latvian presidency• Gender event, March in Latvia• EU Dev Days (EDDs), June in Brussels• 28 Kapuscinski lectures in Member States• EXPO2015, Milan • Lorenzo Natali Prize for journalists • EU Award for Communicating Development• Creating or making use of a volunteer programme• Textile label• Climate COP21, December in Paris• Conferences at the External Action Info Point all year• Closing conference, Luxembourg

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Stakeholders' initiatives

• National Work Programmes by 01/09/2014• Member States' EYD ambassadors• Competitions in schools with Member States• Marathons and sport for development• Advertising on public transport• Co-branded events with international organisations• NGO initiatives• Think tanks launch discussions• Awards with private sector organisations

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Carry the flame, make it our Year!

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You play a crucial role

towards making the EYD2015 a

shared success

• Involve your network in Parliament, in Brussels and beyond on potential initiatives and mobilising moments which could be part of EYD2015

• Help identify EYD2015 goodwill ambassadors and feed into the National Work Programme in your country

• Take a personal engagement on development topics (speeches, blog etc)

Join the group on Capacity4devcapacity4dev.ec.europa.eu/eyd2015/

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Get updates, share info, contribute

your ideas!You're welcome

on board!

Use the hashtags #EYD2015 and #EUglobalplayer

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Promote the EYD2015

on social mediaand bring the global

conversation to life

Keep in touch!Keep in touch! #EYD2015#EYD2015

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