europeana creative & europeana cloud
DESCRIPTION
Presentation at the Europeana Cloud Kick-Off Meeting, The Hague, 4-5 March 2013TRANSCRIPT
@maxkaiser
Europeana CreativeWhy it is relevant for Europeana Cloud and
the two need to work together
Max KaiserHead R&D, Austrian National Library
Europeana Cloud Kick-Off Meeting KB, The Hague
04/05 March 2013
@maxkaiser
@maxkaiser
1.
creative industries seek to explore innovative ways to use existing data sources→develop exciting ideas, products and services→digital industry is a high growth sector→enormous potential for the cultural heritage sector
2.
digitisation sets the foundation for memory institutions to engage with creative industries
@maxkaiser
@maxkaiser
re-use of cultural heritage resources by creative industries, organisations and
individuals is impeded
by a number of obstacles
(organisational, technical, legal, cultural, …)
@maxkaiser
our expected impact“increase substantially the use and re-use of
cultural heritage resources (and in particular those available through
Europeana) by creative industries, organisations and individuals and bring out the economic
potential of digitisation
actions in Europe through innovative applications and services”
(Expected impact of Objective 2.1.b)
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measures → impact
increase the re-use of cultural heritage
resources by Creative Industries
provide Open Lab environments for
experimenting with cultural content
produce a Content Re-Use Framework for
Europeana
deliver technical infrastructure to enable creative
re-use
inspire and support creative industries to re-use Europe’s cultural heritage
→
@maxkaiser
key facts→
Best Practice Network
→
EC call: CIP-ICT-PSP-2012-6→
activity: CIP6 –
theme 2 –
digital content, open access
and creativity→
duration: February 2013 –
July 2015 (30 months)
→
26 partners from 14 member states→
8 work packages
→
835 person months effort (= 28 FTEs / 70 person years)→
budget: 5.312.500 €
→
80% Community funding: 4.250.000 €
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@maxkaiser
consortium / 1→
Europeana Foundation with access to 2,200+ cultural heritage institutions
→
creative hubs and associations with access to creative industries, tourism and educational professionals across Europe→
European Design Centre BV
→
MFG Medien-
und Filmgesellschaft
Baden-Württemberg mbH→
European Creative Business Network
→
Aalto-korkeakoulusäätiö→
Agence
luxembourgeoise
d’action
culturelle
ASBL –
ALAC
→
Culture24→
EUROCLIO –
European Association of History Educators
→
EUN Partnership AISBL
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consortium / 2→
living labs in four member states→
YouARhere
/ i-Marginal
→
Platoniq
Sistema
Cultural→
Aalto-korkeakoulusäätiö
→
EUN Partnership AISBL →
technical and multimedia experts with a strong deployment record→
National Technical University of Athens
→
Austrian Institute of Technology GmbH→
Ontotext
AD
→
Spild
af
Tid
ApS→
We Are What We Do Community Interest Company
→
WEBtic→
Exozet
Berlin GmbH
→
YouARhere→
Semantika
@maxkaiser
consortium / 3→
business planning specialists→
European Business and Innovation Centre Network
→
Kennisland→
content providing cultural heritage institutions and museums→
Austrian National Library
→
British Library→
Netherlands Institute of Sound and Vision
→
Museum für
Naturkunde→
National Museum Prague
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project goaldemonstrate that Europeana can facilitate
the re-use of cultural heritage content made available by a diverse set of organisations
by realising eight concrete objectives
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@maxkaiser
objective 1
establish
the
Europeana Open Lab Network
as a sustainable
environment
for
experimentation
and stakeholder engagementhttp://d.lib.ncsu.edu/collections/c
atalog/ua023_025-003-bx0005-
004-028
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why?→no platform to facilitate & inspire
stakeholders to experiment with re-use of cultural heritage resources
→access to documentation and sector knowledge scattered
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how?→ Open Culture Labs: access to metadata and
cultural content available via Europeana→ standardised methodology, access to technical
& business services→APIs & services for creative industry clients → start with 4 existing Living Labs
→ first clients: five pilot applications
objective 2
develop the Europeana Content Re-use Framework to allow content providers to
make their content available for specified re-use scenarios
http://en.wikipedia.org/wiki/File:G
lenfiddich_Distillery_stills_hall.jpg
@maxkaiser
why?→current Europeana Licensing Framework
applies only to metadata→ lack of a Licensing Framework for
content
prevents re-use at scale
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how?→ implement Europeana Content Re-use
Framework in coordination with Europeana Cloud
→ provide a permission management infrastructure allowing content providers to communicate conditions for content re-use scenarios
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objective 3
implement the infrastructure and services Europeana needs to support creative re-use
of European cultural resources and long- term business development
http://www.radiomuseum.org/forum/neuberg
er_w_252_roehrenpruefgeraet_frage_zur_erw
eiterung.html
@maxkaiser
why?→ Europeana supports only search & display
of metadata→ no access to the content
referenced
by metadata→ without adequate API metering, extended
search and security:→commercial exploitation cannot occur→no incentive for heritage organisations to
provide high-quality digital objects for re-use
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how?→ deploy technical infrastructure and services to
resolve the issues of storage, legal infrastructure and re-use
→ make available content
supplied by project partners, Europeana & network providers
objective 4
create five pilot applications in five thematic areas
http://d19sdi931o025v.cl
oudfront.net/cdn_120402
150336/images/detailed/
4/airline-pilot.jpg
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five thematic areas→history education→natural history education→ tourism→social networks→design
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why?→currently no “real-world”
applications
to inspire projects based on re-use of cultural heritage aggregated by Europeana
→no clear incentive for creative industry to work with this material
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how?→ show potential for creative re-use
of cultural content:→ creative industries: → re-use possibilities →memory institutions: → benefits of providing access
→ use methodologies & facilities of Open Lab→ use technical infrastructure & services provided → use content
via Content Re-use Framework
→ bring each pilot to production standard → serve as reference implementation and showcase
objective 5
conduct five open innovation challenges, in five thematic areas, to identify, incubate and
spin-off five viable projects into the commercial sector
http://www.kreisgemeinschaft-
wehlau.de/Tapiau%20Alt/105-
0043%20Start%20zum%20100
%20Meter%20Lauf.html
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why?→no current opportunity for creative
industries to engage directly with Europeana stakeholders to propose new products and services
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how?→ open innovation challenges in the 5 areas
→ select most viable project in each theme →provide business incubation & support
package
→ support each spin-off project for 3 months→ use infrastructure & network of Open Labs→ use services, APIs & content for experimentation→ use pilots
as reference implementations
objective 6
identify business models that allow key stakeholders within the Europeana
ecosystem to develop their own applications and services based on the Europeana
Content Re-use Framework
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why?→ no clear business models for re-use projects
that demonstrate sustainable relationships between key customers, channels, resources, partners and costs
→ wider industry adoption depends on creation of these models
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how?→ key stakeholders:
→ cultural heritage institutions & creative industries→ stakeholders from specific thematic areas→ related industries
→ initial business models developed in focused workshops
→ Content Re-use Framework designed to support these and other business models
objective 7
evaluate the results at key points in the project and measure their success against
the strategic objectives http://en.wikipedia.org/
wiki/File:Explorer_10_in
spection.jpg
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why?→ integrate learning capacity into the
structure of the engagement→strong evaluation and feedback loop:
better-tested and more immediately applicable outcomes
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how?→evaluate:
→Europeana Open Labs Network→ technical infrastructure & services→Content Re-use Framework→pilots / spin-off projects / business models→ sustainability plan
→ apply learning to improve each cycle→ refine
processes, products, approaches
http://gratuitouslyy
ours.wordpress.com
/tag/fuck-door-to-
door-salesmen/
objective 8
undertake an extensive stakeholder engagement campaign promoting Europeana’s
cultural heritage content to the creative
industries and the merits of creative re-use to cultural institutions
@maxkaiser
why?→ without effort to engage stakeholders:
→no significant take-up project outcomes →no large-scale re-use of cultural heritage material
→ without credibility by expert industry networks:→not possible to entice future actors to engage with
new products or services or to collaborate with cultural heritage institutions
@maxkaiser
how?→ 2 target stakeholders:
→ creative industries and cultural heritage institutions→ engagement campaign: greater coverage→ project partners: extensive networking activities→ promote services & applications in each
thematic area→ promote & encourage participation in the
challenges
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@maxkaiser
@maxkaiser
eCreative & eCloud→ both CIP Best Practice Networks
→Same call: CIP-ICT-PSP-2012-6→ both started on February 1, 2013
→Europeana Creative: 30 months→Europeana Cloud: 36 months
→ 2 partners involved in both projects→Europeana Foundation & Kennisland
→ use of same collaboration tools→Basecamp, GitHub, etc.
→ important overlaps and dependencies
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shared challenges→what are the conditions under which
cultural heritage institutions will make content available?
→how to expose it to other communities?→what are the technical, legal, economic
and strategic requirements?
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common goals→allow content providers to make content
available
for specific re-use scenarios (opt-in) and define conditions of access
→define requirements & build Europeana Content Re-use Framework
→ implement mechanisms for storage, use and re-use
of content and rich metadata
@maxkaiser
Europeana Foundation→ Involved in all WPs
in both projects
Europeana Creative→ WP1 Lead: Europeana Open Laboratory
Europeana Cloud→ Project Coordinator→ WP2 Lead: Developing the Infrastructure for
eCloud→ WP5 Lead: Sustaining the Europeana Cloud
@maxkaiser
KennislandEuropeana Creative→ WP3 Lead: Business Model Frameworks
Europeana Cloud→ Key partner in WP5: Sustaining the Europeana
Cloud
WP3Business Model
Frameworks
WP2Infrastructure for Content
Re-use
WP4Pilots
WP5Open
Innovation
WP5Sustaining the
Europeana Cloud
WP2Developing
the Infrastructure
for eCloud
eCreative eCloud
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Europeana Creative WP3 - Business Model Frameworksnext steps relevant for Europeana Cloud
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subtask 3.1.1:
Requirements
Gathering
→ month 1–4 → MS8: Requirements
for
the
Content
Layer
of the
extended
Europeana Licensing
Framework formulated
(month
4)
→ coordinated
by
Kennisland
& Europeana Foundation→ requirements from content providers, creative
industries and technical development partners → requirements in terms of rights status, quality,
access, etc.
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subtask 3.1.1:
Requirements
Gathering
→ requirements gathered in Europeana Creative WP3 will be provided to Europeana Cloud
→ Europeana Cloud WP5 will use them to specify the overall Licensing Framework infrastructure
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subtask 3.1.2:
Europeana Content Re-use
Framework
month
4–24→ implement the Content Layer of the extended
Europeana Licensing Framework→ month 6:
Specifications
for
implementing
the
Content Layer of the extended Europeana Licensing
Framework
→implemented in WP2 (Infrastructure for Content Re-use)
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@maxkaiser
Europeana Cloud WP5 - Sustaining the Europeana Cloudnext steps relevant for Europeana Creative
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task 5.3 –
exploring licensing issues
month 3–24→subtask
5.3.1 –
Requirements for
Extending Europeana Licensing Framework→KL will gather requirements to allow access
to content and re-use of content
m6: Specification
for implementing
Content
Layer
of Licensing
Framework
m0 m12 m24 m36
T3.1 Content
Re-Use
Framework (m1-27)
T5.1 Strategic
Requirements
for
the
Europeana Cloud (m1-30)
T5.2 Practical
Requirements
(m3-20)
T5.3 Exploring
Licensing
Issues
(m3-24)
m24: Documentation
of extension
of Licensing
FrameworkRequirements (m1-4)
ST3.1.1
ST5.3.1 ST5.3.2
Requirements
(m3-18) Produce
revised
ELF (m18-24)
eCreative
eCloud
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coordinationhttp://saypeople.com/2012/05/23/chinas-plans-to-increase-the-use-of-rainmaking-technology/#axzz2Ma5gDTi2
@maxkaiser
cloud coordination group→ represents several ICT PSP-funded
“cloud”
projects→including Europeana Creative, Europeana
Cloud, LoCloud→part of T5.2 in Europeana Cloud→ first meeting in Spring 2013
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thank [email protected]
www.onb.ac.at
www.slideshare.net/maxkaiser
www.linkedin.com/in/maxkaisergplus.to/maxkaiser
twitter.com/maxkaiser