euroscreen highlights and achievements
DESCRIPTION
Presentation by Adrian Wootton, Chief Executive at Film London and the British Film CommissionTRANSCRIPT
![Page 1: Euroscreen Highlights and Achievements](https://reader034.vdocuments.net/reader034/viewer/2022042721/568ca8d21a28ab186d9aef23/html5/thumbnails/1.jpg)
Achievements of the Partnership
November 2014
![Page 2: Euroscreen Highlights and Achievements](https://reader034.vdocuments.net/reader034/viewer/2022042721/568ca8d21a28ab186d9aef23/html5/thumbnails/2.jpg)
THE PARTNERSHIP
• Film London (UK), Lead Partner
• Apulia Film Commission (Italy)
• Bucharest Ilfov Regional Development
Agency (Romania)
• Fondazzjoni Temi Zammit (Malta)
• Lund University Department of Service
Management (Sweden)
• Maribor Development Agency (Slovenia)
• Municipality of Ystad (Sweden)
• PRO MALAGA (Spain)
• Rzeszow Regional Development Agency (Poland)
![Page 3: Euroscreen Highlights and Achievements](https://reader034.vdocuments.net/reader034/viewer/2022042721/568ca8d21a28ab186d9aef23/html5/thumbnails/3.jpg)
EUROSCREEN AIMS
• Put screen tourism on the regional policy agenda
• Develop greater understanding of the screen sector’s economic impact on tourism
• Increase opportunities for collaboration between screen and tourism sectors
![Page 4: Euroscreen Highlights and Achievements](https://reader034.vdocuments.net/reader034/viewer/2022042721/568ca8d21a28ab186d9aef23/html5/thumbnails/4.jpg)
OUR JOURNEY
• Creating partnerships and improving cooperation
• Identifying best practice, sharing experiences and building capacity
• Developing resources
![Page 5: Euroscreen Highlights and Achievements](https://reader034.vdocuments.net/reader034/viewer/2022042721/568ca8d21a28ab186d9aef23/html5/thumbnails/5.jpg)
OVERALL PROJECT ACHIEVEMENTS
• Inclusion of screen tourism in regional
policies
• Launch of ‘Quantifying Location Placement
Value’
• Publications: ‘Baseline Study' and ‘Case
Studies’
• Strong regional partnerships
• Online database
![Page 6: Euroscreen Highlights and Achievements](https://reader034.vdocuments.net/reader034/viewer/2022042721/568ca8d21a28ab186d9aef23/html5/thumbnails/6.jpg)
HIGHLIGHTS FROM THE REGIONS
THE JOURNEY OF A VERY DIVERSE PARTNERSHIP
![Page 7: Euroscreen Highlights and Achievements](https://reader034.vdocuments.net/reader034/viewer/2022042721/568ca8d21a28ab186d9aef23/html5/thumbnails/7.jpg)
PROMALAGA
Establishing Malaga as the
screen tourism capital of
Spain working with
Malaga Film Office and
Spanish Film Commission
![Page 8: Euroscreen Highlights and Achievements](https://reader034.vdocuments.net/reader034/viewer/2022042721/568ca8d21a28ab186d9aef23/html5/thumbnails/8.jpg)
BUCHAREST REGIONAL DEVELOPMENT AGENCY
First Bucharest Movie Map
Closer collaboration with
Romanian film studios
Castle Film & Media Pro
![Page 9: Euroscreen Highlights and Achievements](https://reader034.vdocuments.net/reader034/viewer/2022042721/568ca8d21a28ab186d9aef23/html5/thumbnails/9.jpg)
YSTAD MUNICIPALITY
Recognition as screen
tourism expert beyond
Skåne
Development of Ystad
Studios as a visitor
destination
![Page 10: Euroscreen Highlights and Achievements](https://reader034.vdocuments.net/reader034/viewer/2022042721/568ca8d21a28ab186d9aef23/html5/thumbnails/10.jpg)
MARIBOR DEVELOPMENT REGIONAL AGENCY
New partnership with
Slovenian Film
Commission
Development of online
locations library for
Maribor
![Page 11: Euroscreen Highlights and Achievements](https://reader034.vdocuments.net/reader034/viewer/2022042721/568ca8d21a28ab186d9aef23/html5/thumbnails/11.jpg)
FTZ MALTA
Improved cash rebate for
productions including Maltese
cultural elements
Cooperation between Malta
Tourism Authority and
Malta Film Commission
![Page 12: Euroscreen Highlights and Achievements](https://reader034.vdocuments.net/reader034/viewer/2022042721/568ca8d21a28ab186d9aef23/html5/thumbnails/12.jpg)
UNIVERSITY OF LUND
Publication of ‘The Attraction of
Screen Destinations’ report
Contributing to multiple
international academic
conferences in over six EU
countries
![Page 13: Euroscreen Highlights and Achievements](https://reader034.vdocuments.net/reader034/viewer/2022042721/568ca8d21a28ab186d9aef23/html5/thumbnails/13.jpg)
APULIA FILM COMMISSION
Partnership and joint
campaigns by Puglia
Promozione and Apulia Film
Commission
Local film tourism
photography exhibition
![Page 14: Euroscreen Highlights and Achievements](https://reader034.vdocuments.net/reader034/viewer/2022042721/568ca8d21a28ab186d9aef23/html5/thumbnails/14.jpg)
RZESZÓW REGIONAL DEVELOPMENT AGENCY
Strong regional
cooperation with a
focus on film, promoting
unique locations
Providing support to
productions
![Page 15: Euroscreen Highlights and Achievements](https://reader034.vdocuments.net/reader034/viewer/2022042721/568ca8d21a28ab186d9aef23/html5/thumbnails/15.jpg)
FILM LONDON
Screen tourism included
in the Mayor’s Cultural
Strategy and forms part of
his Cultural Tourism Vision
for London 2015
Partnership with
VisitBritain
![Page 16: Euroscreen Highlights and Achievements](https://reader034.vdocuments.net/reader034/viewer/2022042721/568ca8d21a28ab186d9aef23/html5/thumbnails/16.jpg)
TAKING THE PARTNERSHIP TO THE NEXT LEVEL
• Further strengthen regional
cooperation
• Develop screen tourism products and partnerships with SMEs
• Cross-sectoral research and impact assessment