euroshare project al-invest iv (brasil) barcelona, june 20th, 2011
TRANSCRIPT
EUROSHARE PROJECT
AL-INVEST IV (Brasil)
Barcelona, June 20th, 2011
F.C. Barcelona
1992 Olympic Games
GaudíBeach &
Sun
This is what you probably know about Catalonia...
Catalonia: Excellent Quality of Life in a Strategic Location
With one of the highest standards of living in Europe, Catalonia offers a first-class setting for living and doing business.
Facts and Figures
Source: IDESCAT, INE and the Ministry of the Economy. GDP provided by INE.
Area 32,106 km2
Population 7.3 million
Average temperature 16.17ºC
Average hours of daylight 12 h 57 min
GDP mp 2009 € 195.4 billion
Agriculture (GAV 2009) 1.3 %
Industry (GAV 2009) 18.5 %
Construction (GAV 2009) 9.5 %
Services (GAV 2009) 70.6 %
Tourism (visitors a year) 15 million
GDP per capita 2009 € 28,046
Exports 2009 € 41.16 billion
Imports 2009 € 58.80 billion
R&D spending 2008 1.61% of GDP
Catalonia’s population is similar to those of countries like Denmark, Bulgaria and Austria. Its GDP is greater than Ireland’s and Finland’s and similar to those of Denmark, Greece and Austria.
It exports more than Portugal and the Slovak Republic and about as much as Finland and Hungary.
At €28,046 / year, Catalan GDP per capita is above the European average (EU-25) and on a par with those of Denmark, France and Germany.
• Catalan GDP accounts for almost 20% of Spanish GDP.
• Catalan industry accounts for one fourth of all Spanish industry.
• Catalan exports represent almost 30% of all Spanish exports.
Fifteen million foreign tourists visit Catalonia every year, which represents one quarter of those who visit Spain, the third most visited country in the world.
One of the World’s LeadingTourism Destinations
Barcelona receives five million foreign visitors a year, whichmakes it the fourth most visited city in Europe.
Barcelona
A metropolitan area similar in size to Frankfurt, Munich and Rome in terms of population (4.8 million).
GDP is 10% greater than the European average.
The 4th most visited European city. The 11th most visited city in the
world. The 4th best European city in
which to locate a business. Top cruise-ship destination on the
Mediterranean. The 9th busiest European airport in
terms of passenger traffic. Best European cargo airport in
2009. A venue for major cultural, sports,
economic and business events.
City Ranking / Quality of Life
Barcelona 1
Geneva 4
Madrid 9
Paris 5
Stockholm 3
Munich 2
Zurich 5
Oslo 12
Copenhagen 9
London 14
Prague 29
Warsaw 32
Milan 22
NB: The score is derived from the nominations for best, second best and third best.Source: Invest in Catalonia, based on Cushman & Wakefield, European Cities Monitor 2008.
Barcelona has consolidated its position as the 4th best European city in which to locate a business and the best city in Europe in terms of the quality of life of its workers, according to the study conducted annually by Cushman & Wakefield, and has also maintained a low
position in the world ranking of cities with a high cost of living. Barcelona has maintained its position as the best city since 1996, beating other European cities such as Paris, London and
Madrid.
NB: The higher the score, the better the ranking.Source: Invest in Catalonia, based on data provided by William M. Mercer (2008). Survey of cost of living worldwide through city ranking.
City Ranking position (from higher to lower cost of living)
Moscow 1
London 3
Milan 10
Paris 12
Dublin 16
Beijing 20
New York City 22
Istanbul 23
Athens 25
Amsterdam 25
Madrid 28
Prague 29
Barcelona 31
Stockholm 31
Melbourne 36
Berlin 38
Brussels 39
Barcelona in Rankings
Source: European Cities Monitor 2009
Barcelona is seen as one of the cities that does the most to improve.
According to Mercer's 2009 Quality of Living survey covering 215 cities, Barcelona is among the 50 cities in
the world with the best quality of life.
• Best city in terms of workers' quality of life 1st place• Best city improving themselves 1st place• Best city for locating business projects 4th place• Best city ease for ease of travelling 6th place• Best city in terms of business climate 9th place• Best city in terms of easy access to markets 10th place• Best city in terms of value for money of office space 6th place• Best city in terms of availability of office space 4th place
Barcelona has consolidated its position as the best city in Europe in terms of the quality of life of its workers,
according to the study conducted annually by Cushman & Wakefield, and has also maintained a low position in the
world ranking of cities with a high cost of living. Barcelona has maintained its position as the best city
since 1996, beating other European cities such as Paris, London and Madrid.
Barcelona in Rankings
Barcelona: City of Congresses
and Trade Fairs
In the period 2006-2008, tourism from congresses, conventions and incentive trips increased by more than 68.5%
Source: Tourism of Barcelona.
MEETINGS (number)
2006 2007 2008
Congresses 335 340 383
Conventions and incentive trips
968 1,435 1,813
Total 1,303 1,775 2,196
International Trade Fairs
Mobile World Congress Barcelona Degusta Barcelona Meeting Point International Logistics and Materials Handling Exhibition World Innovation Summit International Tourism Show Barcelona Motor Show Construmat Hispack SonImagFoto SalonNauticoAlimentaria…
With more than 280,000 m2, Barcelona is the 4th European City in availability of exhibition space.
Catalonia has always been known for its intense business activity. Commercial and industrial companies stand out for being active, innovative, open and competitive.
Business:A Dynamic Economy
Catalan GAV by subsector, 2009
Source: Invest in Catalonia, based on data provided by INE.
GAV 2009: €181.46 billion Diversification of production has a clear effect in terms of competition, given that the extensive portfolio of suppliers guarantees the supply of materials at very competitive prices, thus ensuring the efficiency of Catalan production.
In the services sector, company-oriented services occupy an important position in Catalonia and open up a wide range of possibilities for services companies.
Agriculture 1.3%
Construction 9.5%
Services70.6%
Industry 18.5%
Balance of Industry and Services
Service Industries New Industries
TradeTourismR&DDesign EngineeringICTsHealthAudiovisual and the mediaShared services centresLogistics
MachineryChemicalsPharmaceuticalsPackagingElectronicsTransport materialFood and beveragesPaper and printing
BiotechnologyMed TechRenewable energiesRecycling industriesNanotechnology
Industrial Industries
Diversified industry Diversified services
New activities
Diversification of Activities
Transport material; 10.71
Electric and electronical; 7.62
Machinnery; 8.03
Metal; 13.58
Non-metal minerals; 5.05 Plastics; 4.67
Chemical industry; 15.92
Paper and graphic arts; 10.62
Wood and cork; 1.47
Textile; 6.89
Food and beverage; 11.06
Miscellaneous 4.37
Social Services; 5.46
Health; 7.68
Education; 5.81
Public Administration;
5.90
Services to companies; 27.01 Financing; 7.51
Transport; 10.79
Hotels; 11.16
Trade; 17.63
Home activities; 1.09
Growing services activities include health and social services, ICTs, the media, audiovisual and communication, logistics, tourism and education.
Source: INE. 2006 data.
Source: Observatori de Prospectiva Industrial.
Services to companies, trade, energy and transport suppliers, telecommunications and finances are new “industrial-related” activities that, together with “traditional” industry, account for 66% of Catalan GDP and 56% of employment.
10,000 innovative companies
(25% of Spanish innovative companies)
3,300 foreign companies are
located in Catalonia
13,000 internationalized companies
(36% of all Spanish export businesses are in Catalonia).
Catalonia has more than 500,000 companies, mostly SME (98%).If we take a look at the 36,000 companies of 10 or more workers we will find…
A dynamic Business structure
3,200 € Million expenditure on R&D
(2009)
(2/3 private expenditure = UE recommendations)
Increasing research and innovation…
Intensity of R&D increased sharply
from 1.48% (2007) to 1.68% (2009)
Strong knowledge system and research infrastructures (25,000 researchers)
39 Research centres
100 Members in the TECNIO network
24 Scientific and technological Parks
12 public and private universities, more than 227,000 students and more than 400 different degrees.
Still new “third mission” at Universities; academic focus
A good research and innovation infrastructure
support
First and only particle accelerator in Southern Europe. It can be used for the manufacture of micro items and drugs and to develop new materials for industry.
The most powerful supercomputer in Spain and one of the most powerful in Europe. It is used for supercomputing projects in the life sciences, biotech and chemical industries, among others.
BSC is currently working on a new supercomputer 100 times more powerful that will be operative in 2012.
Major Scientific Infrastructures
Dedicated to product development in the automotive industry, it offers engineering, testing and homologation services to the worldwide industry.
The largest public microelectronics research and development centre in Spain, and whose main activity is R&D in silicon-based micro- and nano-electronics.
Catalan exports (millions of euros)
Year
Foreign Direct Investment received
(billions of euros)
2000 4.89
2001 5.43
2002 3.00
2003 2.68
2004 4.07
2005 3.12
2006 3.04
2007 2.75
2008 3.36
Foreign Direct Investment received
Source: Spanish Foreign Investment Register.
34% of all Spanish exporting businesses are located in Catalonia (36.841 in 2009, 7% growth rate)
75% of exports go to EU markets. 60% of imports come from EU countries.
Source: Spanish National Statistics Institute (INE).
20,969
24,844
27,148
27,891
41,158
50,314
46,397
46,451
42,087
39,304
37,278
36,207
36,695
33,797
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
International and Globalized
People:Talent, Creativity and Qualifications
Catalan society is known for its talent, creativity and qualifications, along with motivation and a strong commitment to work.
In arts
In music
In architecture and urban planning
Creativity, Talent, Design and Innovation
In fashion and design
In major international events
In traditions
In cuisine
12 public and private universities
More than 227,000 students More than 400 different degrees
Catalan universities comprise 33 university research institutes focused on scientific and technical research, and 14,000 professors who develop research activities.
R&D Activities:
In 1999, 29 European countries signed the Bologna Declaration, which aims to create a European area of higher education by 2010.
European Higher Education Area
Universities
Quality EducationTwo of the top three Spanish universities in terms of educational quality are in Catalonia (UdL and UPF). In the same ranking, the UdG comes in seventh place and the UAB in eleventh. The UAB was the university that improved the most. The UPC and the UB are among the top three universities in terms of the quality of doctorate programmes. In terms of research quality, the UAB, UB, UPC and UPF are among the top ten universities in Spain.
Source: CYD Report, 2008.
Source: Which MBA? (2008), The Economist; Financial Times Executive Education 2008 and Financial Times MBA 2008, Business Week’s Best International Business Schools ranking (2008).
In second place among business schools in the ranking of the world's top 100 MBAs published by The Economist (2008).
Ranked third in the world in the Financial Times Executive Education 2009 ranking.
Listed by Business Week in 2008 among the top 10 MBA programs outside the United States and number one in Europe for the third consecutive year according to recruiters.
Named the best business school by the Wall Street Journal in 2006 and 2007.
Named the fourth best MBA in the world and the second best in Europe by América Economía. Ranked number one in
Spain in “Value for Money”, and fifth in the world in “Career Progress”, according to the 2008 FT Ranking of MBAs.
International Business Schools
China Europe International Business School (CEIBS)
The Catalan Government:A Pro-business Approach
Catalonia stands out for its entrepreneurial spirit and economy. The government has traditionally reinforced this trait by helping and fostering business activity and being close, open and responsive to companies’ needs.
19851985 19871987 20102010
To make Catalonia a leading economy in global markets, facilitating its enterprises with a competitive differenciation.
MISSION
STRATEGIC PLAN OF ACC1Ó
Located abroad
Regular
Exporters
Occasional
Exporters
Non-exporters
Collective R&D
Innovativecompanies
Occasional innovative companies
Non-innovativecompanies
STRATEGIC PLAN OF ACC1Ó
AXIS1BECOME QUALIFIED
AXIS3GROW
AXIS4CONNECT TO THE WORLDAXIS2
BE DIFFERENT
N
STRATEGIC PLAN OF ACC1Ó
Internationalisation • A 20% increase in the number of exporting companies.
• Increase the weight of exports outside the EU to 35%.
• 400 Catalan multinationals.
• 200 high added-value investments in Catalonia.
Innovation • Increase the number of innovative companies by 20%.
• 1.6% of business R&D over GDP.
• 1,000 technology-based companies.
• Increase 3 times Catalan participation in the 7th Framework
Programme.
• The materialisation of 15,000 projects in support of business
competitiveness.
i+i
• Increase technological exports to 2/3 of the total.
STRATEGIC PLAN OF ACC1Ó
Budget of 77 million euros in non-recoverable funds.
177 million euros in financing tools. 500 million euros raised via lines of
funding.
More than 250 professionals serving enterprise.
5 delegations in Catalonia and 34 Business Promotion Centres around
the world.
RESOURCES
INDIVIDUAL APPROACHImproving business strategy
COLLECTIVE APPROACHClusters, sectors and territory
WEBSITE www.acc10.cat
BUSINESS MODELS
R&D INTERNATIONALISATION
INITIATION DIVERSIFICATION& CONSOLIDATION
COLLABORATIVEPROJECTS
SINGLE COMPANYPROJECTS
BUSINESSATTRACTION
TECNIO BUSINESS PROMOTION CENTRES
FUNDING
L’ANELLA (RING): THE VIRTUAL AREA OF KNOWLEDGE AND NETWORKING www.anella.cat
SERVICE MODEL OF ACC1Ó
R & D
NETWORK OF BUSINESS PROMOTION CENTRES
INTERNATIONALIZATION
ANIMA EVCA
EBAN IRE
EURADA RTPO
TPO-NET eBSN
ENN WAIPA
CDE EFQM
EUROREGIÓ
DISTRICTS OF CREATIVITY
4 MOTORS
ERRIN
COTEC
CENTROS DE EXCELENCIA
ADR
CONSEJO INTERTERRITORIAL INTER.
ASCRI
